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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

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7 Cool Examples of Trigger-Based Marketing Emails

LeadSquared

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. The triggers are dependent on customer interests and actions.

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7 email automation templates to add to your coaching business

ConvertKit

You educate and inspire your students, produce unique content, and plot new ways to change the world. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Email automation lets you set up marketing sequences once that run while you work on everything else.

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How to Create an Ebook Popup – Step by Step (with Templates)

Optinmonster

Is the content useful to your audience? In marketing, that’s known as a lead magnet, an incentive offered to potential customers for their contact information. In marketing, that’s known as a lead magnet, an incentive offered to potential customers for their contact information. Creating content your audience hates.

Template 101
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[Announcement] Automate Website Conversions with OptinMonster and Uncanny Automator

Optinmonster

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. Then, trigger a tailored OptinMonster popup that aligns with their interests. In both cases… We have a solution.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.