Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Build a content equation. Pre-plan videos.

Social Media 99

Social Media Template Video Marketing Media 99

Pam Didner

MARCH 17, 2021

However, it creates challenges for marketing, especially content creation and management. The biggest issue any content marketer encounters in supporting a growing global company is. If you want to drive conversions, you may need to create additional content that is more conversion-focused. Before you create your marketing plan.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! It’s times like these that having a documented content strategy is extremely handy. Getting more eyes on your content. Email templates and builder. No templates? Consider features you want. Identify your limitations. Understand your needs.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 283

Lead Ranking Lead Scoring Content Marketing CMS Development 283

Directive Agency

MAY 30, 2024

Understanding Functional Content Functional content is a strategic approach to content creation that bridges the gap between what your customers are looking for and what your business can offer them. The Impact of Functional Content on Business The impact of functional content goes beyond just collecting contact information.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Content 52

Directive Agency

MAY 30, 2024

Understanding Functional Content Functional content is a strategic approach to content creation that bridges the gap between what your customers are looking for and what your business can offer them. The Impact of Functional Content on Business The impact of functional content goes beyond just collecting contact information.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Content 52

Sprout Social

FEBRUARY 24, 2022

Then, download our social media resume template to put these tips into action. After all, what sounds more impressive: “Posted engaging content” or “Created content that consistently achieved an average of 100,000 impressions”? Follow this guide to understand the do’s and don’ts of creating a social media marketing resume.

Social Media 108

Social Media Template Media Cross-Selling 108

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Download PDF Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Example 3: Puppy Eyes on the Prize 4.4 Video Sale Letter Template 5.1 Video Distribution Trends 2.2.1

Template 73

Template Video Marketing Work Management FAQ 73

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Every brand produces content in some form or fashion. But there’s a difference between creating content and having a content strategy. More specifically it helps you: Track progress.

Organization 102

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 102

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Content 82

Content Work Management Ad Frequency Marketing Management 82

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Webbiquity

APRIL 30, 2024

Content Authenticity Statement About 70% of this blog post was human generated. These answers can then be combined with keyword research to build out helpful web page, blog post, and thought leadership content. Optimize your content: Ensure that your website content is well-structured, informative, and optimized for search engines.

Marketing AI 177

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 177

DivvyHQ

APRIL 1, 2019

As such, a good template can be extremely handy. Now, we should all recognize the inherent dangers of templates, which — like best practices and standard operating procedures — can encourage conformity and sameness. In fact, templates can actually help unleash our full creativity. Elements of Effective Webpage Copy.

Template 58

Template Work Management Eye-Tracking Verticals 58

Martech

JULY 15, 2024

An important step is to create templates for tracking components, use cases, current state, capabilities and other items critical to a particular situation. It provides a great guide and perfect excuse for tracking an ever-changing stack. Here are some important things to track, but this list is far from exhaustive.

CMS Development 116

CMS Development Work Management Eye-Tracking Marketing Management 116

Tomorrow People

JUNE 3, 2024

VoC data can also improve the effectiveness of your content marketing and market activation efforts. And since 52% of B2B buyers say they’re definitely more likely to purchase from a brand once they’ve read their content, incorporating customer language into your content assets becomes even more important.

Positioning 156

Positioning Lead Scoring Lead Ranking Marketing Qualified Leads 156

Contently

SEPTEMBER 6, 2022

A stellar writer will save you time and money while serving up valuable content and resources to your audience—which opens the door for them to become an extension of your core team. Timely communication is critical to the success of your content marketing efforts. Red Flag #1: They don’t respond in a timely manner.

Paid Search Agency 179

Paid Search Agency Companies Eye-Tracking Work Management 179

Hubspot

APRIL 1, 2018

It's a visual piece of content that sits at the top of your Page. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page. Don't try to blend the contents of your cover photo with your profile picture.

Template 101

Template Facebook Guidelines Banners 101

Parse.ly

OCTOBER 27, 2021

This new feature takes the pain out of reporting and tracking KPIs. Random acts of content no longer fly in today’s saturated digital landscape—it’s incredibly easy to get lost without a data-driven understanding of where you’re going and why it matters. Let’s start with the three pre-made goal templates that are available.

Peer-to-peer 52

Peer-to-peer Lead Ranking Eye-Tracking Content 52

Optinmonster

JUNE 4, 2024

Coming Soon pages can be a valuable asset to your content marketing strategy. Gauge User Interest: Learn how your current marketing channels are driving traffic to your site by tracking how many users land on your Coming Soon page. Back to our tutorial, you can select one from one of the Coming Soon page templates to get started.

Examples 90

Examples Landing Pages Template Lead Ranking 90

SocialPilot

JANUARY 5, 2024

Hashtags are the ticket for brands trying to get in the line for viral content. See, viral content is nothing but content that reaches audiences at the right time and touches the right nerve. They increase post visibility and help you attract more eyes, far beyond your normal reach. But are you using the right hashtags?

Social Media 96

Social Media Media Viral Marketing Eye-Tracking 96

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? In this guide, we will share the steps seasoned email marketers use to create engaging newsletter content, along will get you better results. Tips for creating captivating newsletter content. I know why you’re here. Sigh… It’s frustrating, isn’t it?

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Webbiquity

SEPTEMBER 24, 2019

WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. Sitejet’s templates are fully customizable and are designed to meet a wide range of needs. Best for Publishing Content to a Wide Audience: Medium. Sponsored post. Disadvantages.

CMS Development 189

CMS Development Advertising Mediums Work Management eCommerce 189

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products.

Social Media 124

Social Media Examples Work Management Media 124

Scoop.it

MAY 10, 2022

This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. Content marketers deal with tons of content daily: They brainstorm and plan it.

Practices 89

Practices Tips Content Template 89

Optinmonster

JUNE 11, 2024

This to-do list will help you ensure that you remain on track at every step. You can use something as basic as Google Sheets to create a tracking spreadsheet for your sales. Here’s the information you’ll want to track: Product Regular price Sale price Sale start date and end date Type of sale (e.g.

Planning 97

Planning Marketing Analytics Tools Paid Search Agency eCommerce 97

Contently

OCTOBER 3, 2017

Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company. Moz, meanwhile, has a good guide for completing one with an eye towards SEO. Save money.

Top of Funnel 166

Top of Funnel Content Tagging Eye-Tracking 166

Martech

JUNE 27, 2024

What I mean by ‘Spammers’ Spammers, in this context, are scaling their content practices around volume. I’m applying the term “spam” here because it’s become commonplace to refer to low-quality content as spam, regardless of whether or not it’s delivered via email.

Marketing AI 115

Marketing AI Ideal Customer Profiles Personalization CAN-SPAM 115

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Then, grab your free planning template to master on-page SEO. What Is SEO Strategy? Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Vision6

APRIL 19, 2023

Increases engagement Personalised anniversary emails can make your subscribers feel valued, enhancing their brand experience and increasing engagement with your content. 2. “Spotify Wrapped” is the ultimate year-in-review email, providing personalised statistics and a playlist of your top tracks.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Keep an eye on what customers search for online.

CMS Development 106

CMS Development Examples Work Management Touchpoints 106

Martech

MARCH 7, 2024

A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe.

Marketing AI 115

Marketing AI Work Management Marketing Management Vendors 115

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. It takes trial and error to get people to your content—especially the right people. TLDR of the series: Think of content as a product.

Distribution 52

Distribution Top of Funnel Content Work Management 52

Magisto

DECEMBER 12, 2019

Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. . What is a Content Calendar? Why Do You Need a Content Calendar?

Social Media 93

Social Media Media Template Content 93

Optinmonster

MAY 7, 2024

Geotargeting simply means that you’re providing custom content to visitors based on their physical location. The important thing to remember is that you are providing specific content that is location-specific. Using geotargeting to show specific content based on location is just one basic example. Why Use Geotargeting?

Rules 70

Rules Display Click Rate Template 70

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Track audience reactions to marketing campaigns. Use smart templates with data and conditional logic.

Marketing Budget 114

Marketing Budget Budget Programs Enterprise Management Work Management 114

SocialPilot

JUNE 11, 2024

It’s time to let go of the off-the-cuff postings and turn your scrambled social media posting activity into a solid plan with a social media calendar template. This template will put an end to the last-minute scribbling without a proper social goal. Read our step-by-step guide to understand the basics of a social media template.

Template 109

Template Social Media Media Allocation 109