Contently

APRIL 3, 2022

Here’s the good news: freelancers can help supercharge your content operations by offering an opportunity to create content at scale while minimizing the expense of hiring a full-time worker. They can help you quickly scale up massive projects and are invaluable for creating quality content that lasts. Where are the gaps?

Rules 167

Rules Work Management Planning Advertising Agencies 167

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Contently

DECEMBER 23, 2019

Since we’re meta here at Contently, we made our own end-of-year list covering the 10 rules for making end of year lists. The post 10 Very Serious Rules for Writing End of Year Lists appeared first on Contently. Even with relatively little work on your end.

Rules 88

Rules Analytics Google Optimization 88

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Anyword

JULY 18, 2023

Marketers can now bring their brand, audience, and performance data with them wherever they write, allowing them to generate high-performing, personalized content that’s always on brand. Bringing your brand with you wherever you write Your brand is your calling card.

Paid Search Agency 94

Paid Search Agency High Quality Lead Marketing Rules 94

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Do’s and Don’ts for Blog Writing for Lawyers.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

SendGrid

JANUARY 16, 2020

Learn how to create website content that your audience will love. The post 11 Rules for Writing Website Copy appeared first on SendGrid.

Rules 93

Rules Marketing Websites Content Practices 93

Martech

MAY 18, 2022

A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Processing.Please wait.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. Remember, there is no rule book yet, and we are defining how AI will be used for years to come. But a Performance Writer looks for additional ways to build data into their writing process.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Contently

APRIL 13, 2023

to understand how they could help me produce better content. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As

Generation 150

Generation API Webinar Metrics FAQ 150

Anyword

DECEMBER 20, 2023

While AI has made it easy for businesses to effectively create content at scale, it has also brought about the issue of “AI content hallucinations,” where fact and fiction can become blurred. This poses a significant risk to brand’s content marketing success, potentially resulting in disastrous consequences.

Tips 40

Tips Lead Ranking Rules Content 40

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules? Now, the good news: abiding by the rules isn’t that hard.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. How can you make your writing interesting, more like a good movie or book? And the biggest challenge we have is publishing enough engaging content.

Rules 100

Rules Content Digg Custom Publishing 100

Scoop.it

FEBRUARY 29, 2024

Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. Write first, edit later: it’s impossible to write a well-crafted vision statement immediately. This statement does all of the above.

Examples 78

Examples Privacy Paid Search Agency Planning 78

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Valasys

FEBRUARY 7, 2023

Expert tips for all content writers to help you create informative and detailed content that is likely to help you meet all the needs of your target audience despite the different challenges associated with writing. If you are here, the chances are high that you want to improve your writing skills and create must-read posts.

Tips 75

Tips Paper Content Intent 75

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? So how does that impact the way content marketers operate?

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Martech

MAY 18, 2022

A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Processing.Please wait.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

DivvyHQ

MARCH 25, 2020

You’ve been in the zone, cranking out paragraph after paragraph of magical content. How important are following strict grammar rules anyway? It’s happened to all of us. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes.

Rules 86

Rules Content Copywriting Tips 86

Anyword

DECEMBER 8, 2022

But they can be notoriously difficult to write well — and to execute. Writing an effective holiday email requires careful thought, creativity, and a well-crafted message. This holiday season, we’re giving you some tips on how to write a killer promotional email that gets opened and read by your customers. Timing Is Everything.

Promotion 98

Promotion Paid Search Agency Marketing Budget Creation Marketing Budget 98

Buffer

NOVEMBER 22, 2022

However, in this article, we highlight the Golden Rules of personal branding – the main thing each interviewee suggested that you should be doing on social media to grow your online presence. ” If all your content is primarily subject to the place(s) you work, it only furthers your employer’s interests.

Rules 112

Rules Personalization Brand Identity Branding 112

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. Don’t sweat it! See how that works?

Work Management 140

Work Management Content Marketing Management Case Studies 140

Hubspot

JUNE 9, 2020

Let's talk about content. More specifically, long-form content. This is the glory of long-form writing. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. That doesn't mean that short-form content isn't useful for your website. Long-Form Content.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Convince & Convert

MARCH 30, 2015

There is a ton of content out there on best practices and “here’s how to win.” ” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.”

Rules 142

Rules Content Paid Search Agency Viral Marketing 142

Contently

APRIL 10, 2018

Write complete paragraphs (looking at you, LinkedIn poets). Stop writing on glass walls with a dry erase marker. Write your own blog posts. The post 21 Rules for Being a Better Thought Leader appeared first on The Content Strategist. Don’t refer to yourself as a thought leader. Ease up on the allegories.

Rules 140

Rules Linkedin Marketing Websites Personalization 140

DivvyHQ

AUGUST 6, 2019

In content collaboration, there are often many challenges, but just like sports, should the practice have rules? Would content collaboration rules empower or hinder your team? Is Content Collaboration Possible Without Rules? In a perfect world, content collaboration would be instant and constant.

Rules 65

Rules Work Management Marketing Management Content 65

nDash

JULY 7, 2022

AI writing tools have exploded into the workforce, streamlining healthcare, logistics, automotive, banking, and cybersecurity industries, for example. The freelance writing community has found itself in a cold sweat within the last few years. AI Writing Tools: An Overview of the Software’s Capabilities. Are we next?

Tools 98

Tools Work Management Marketing Management Software 98

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Millennials Rule. They will consume content, but only if it’s valuable to them.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

JUNE 24, 2013

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Convince & Convert

JANUARY 19, 2016

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. ” EXACTLY.

Rules 162

Rules Social Media Media Television marketing 162