Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Writing Social Media Content that Wins Every Time. You’re not alone.

Social Media 261

Social Media Media Content Linkedin 261

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. You can plenty of this with Twitter search. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. 1) Twitter Analytics – Boost your impact on Twitter.

Twitter 139

Twitter Analytics Tools Best Practices 139

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Source: Sprout Social. Choose Your Platforms.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 144

Twitter Dwell Lock-In Privacy 144

Buffer

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. What gives Revue an edge over other online publishing platforms like Substack or Medium ?

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 230

Marketing Agencies 2 Lead Ranking Content Work Management 230

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 127

Paid Content Twitter Trends Mobile Advertising 127

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Sprout Social.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Valasys

JULY 18, 2023

18th July’23, New Jersey: Since Elon Musk’s acquisition of Twitter for $44 billion last October, the social media platform has experienced a significant decline in advertising revenue, with a staggering drop of nearly 50%. In contrast, Twitter’s heavy debt load and negative cash flow have raised concerns.

Twitter 52

Twitter Acquisitions Rules Advertisements 52

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 220

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 220

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone.

Twitter 167

Twitter API Blogger Social Media 167

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Branding Brand Identity Social Media 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Branding Brand Identity Social Media 62

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

Biznology

MARCH 14, 2017

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.

PR 163

PR Twitter Public Relations Youtube 163

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in.

Curation 139

Curation Content Social Media Custom Publishing 139

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 74

Landing Pages Twitter Optimization Template 74

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Social Marketing Media Content 91

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? IG followers,” wrote comedy editor Megh Wright on Twitter. “If However, by no means should all content marketers seek to emulate them. The pitfalls of content plagiarism are huge. It’s a start?

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? Upload & Manage Visual Assets.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Custom Publishing 88

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6 percent from 2022, with 11.6

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7

B2B Marketing 120

B2B Marketing B2B Planning Branding 120

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

Contently

SEPTEMBER 25, 2018

Search engines have historically been distant cousins to social media platforms. Both channels let people discover valuable content—just in different ways. Social was more open, letting users wander until they found something they liked. Google Discover does have an important distinction, though: It’s still not social.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Convince & Convert

MAY 4, 2015

Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. The Future of Twitter. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. Overall, Joel is pretty happy with Twitter’s new functionality.

Twitter 144

Twitter Facebook SMS Skype 144

Buffer

AUGUST 17, 2021

If you’re building your own business or work in social media, chances are you’ve heard of Canva. Today, we’re excited to share that you can now use Canva and Buffer together to create and publish social media posts, without having to leave Buffer. This is the most compatible size across all social platforms.

Design 124

Design Content Social Media Custom Publishing 124

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 57

Twitter Display Social Media Custom Publishing 57

Navigate the Channel

NOVEMBER 6, 2023

Take a look at our most valuable tips to help establish, expand, and empower your digital brand’s presence: Leverage content to develop authority in your industry These days, it’s no secret that content is crucial to any digital marketing strategy worth its salt. Utilize social media to promote content and reach a wider audience.

Branding 123

Branding Brand Identity Tips ROAS 123

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52