Marketing Insider Group

AUGUST 18, 2015

For many people, mobile content is their most common form of consumption. That doesn’t, however, mean that marketers are good at creating content that works well in the mobile environment. We’re in the mode of creating large amounts of content. Look at your content through a mobile lens. Or can you?

Planning 100

Planning Content Mobile Marketing User-Generated Content 100

KoMarketing Associates

AUGUST 22, 2017

That said, it is the more challenging, ongoing work of acquiring quality links, generating relevant content, and analyzing / making good assessments via site metrics, that will bring success in competitive markets over time. Buyer Research. Conversion Optimization. Evaluate, test, and refine landing pages.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Launch Marketing

JANUARY 26, 2022

Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content?

Planning 92

Planning Marketing Plans Service Content Marketing 92

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Here are a few common ones you may hear and some ammunition to strengthen your case in favor of online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hinge Marketing

MAY 12, 2016

Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Anything Goes Marketing

JULY 18, 2007

MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

Work Management 100

Work Management Marketing Management B2B Business 100

Hinge Marketing

JANUARY 28, 2015

Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. So why does content marketing so often fall off track?

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Marketing Strategy B2B Marketing 48

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Ultimately, they can be exponential.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MARCH 8, 2016

WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? B2B marketers are connecting the dots. Rather than just emailing out a new white paper or research report, they are tailoring content and even brochures to be more personalized to an individual buyer or an individual account.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Hinge Marketing

APRIL 5, 2017

Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. A blog is crucial because it contains content that can be created easily and often. The second element of infrastructure is an area on your website dedicated to your educational content. lives here.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Hinge Marketing

JULY 14, 2015

Struggling to come up with new content for your blog? Remember, this kind of content is at the top of the funnel. In t he Hinge Research Institute’s study of 500 professional services firms , high-growth AEC firms cited blogging as the second most effective online marketing technique. You’re not alone.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. E-Newsletters T hese are an essential part of an online marketing strategy.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hinge Marketing

MARCH 4, 2016

” Fill in the blank with whatever you wish: blog post , web copy, article, white paper, letter—even email. But he’ll take the time to read a white paper or journal article. If your firm is targeting a homogenous market, you likely will only need one persona. Take time to understand your audience.

Psychographics 48

Psychographics Paper Buyer Personas Demographics 48

Hinge Marketing

DECEMBER 11, 2015

“Content is King.” Faced with seemingly endless outlets and opportunities to share and promote content, many business owners and marketers are overwhelmed by the idea of content marketing. How do they consume content (mobile, video or both)? Develop Content Aimed at Generating Leads.

Lead Generation 48

Lead Generation Work Management Lead Scoring Lead Ranking 48

The Marketing Blender

APRIL 5, 2022

Several key ways B2B digital marketing differs from B2C can be seen in campaign structuring, lead generation, and measurable results. One of the most significant ways B2B digital marketing differs from B2C is how leads are generated. Typically, it requires a lot of content, quite a bit of research, and a healthy budget.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Your content should be relevant to your industry and thought-provoking.

Planning 48

Planning Content Marketing Work Management Blogger 48

PureB2B

JUNE 28, 2016

Once you’ve created your buyer personas, you can create content and messages tailor-made for your target audience. This allows you to publish quality content that your ideal customer will find helpful or valuable. Harness the power of email marketing by sending valuable and relevant content to prospects until they are ready to buy.

Lead Nurturing 62

Lead Nurturing Effectiveness Lead Scoring Lead Ranking 62

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60