Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Biznology

NOVEMBER 18, 2020

Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth. Visual Data Media Services is a JEM client. The post Visual Data Media Services Poised for Next Phase of Growth appeared first on Biznology.

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Work Management Marketing Management Service Media 104

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

MAY 17, 2021

That means examining how well aligned your content is with your audience’s interests and with where they are in their buying process. Any content with a message that is at odds with your goals should be adjusted or retired. Promotion Are you getting the word out about your content?

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Diversity in copy and content is preferred–though if you wait a couple weeks to re-seed, you should be OK. Don’t Just Call In Your Social Media. I’m Only Talking About Sharing News.

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

JANUARY 27, 2021

JEM is pleased to announce that our client, Visual Data Media Services has welcomed industry veteran, Donna Thomas to its senior leadership team to accelerate Visual Data’s next phase of growth and deliver unparalleled value to customers. It’s particularly critical now as the media industry is experiencing unprecedented change.

Service 104

Service Media Class Distribution 104

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. People are using it to post and share a variety of content. Social media trends. On social media, things work differently.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

NOVEMBER 4, 2020

It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers and blog posts. The post New Video Content on a Budget appeared first on Biznology. Video cost components.

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Budget Programs Video Marketing Content B2B Sales 151

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

DECEMBER 19, 2018

Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for getting the most from your social media marketing efforts: Be Human.

Social Media 99

Social Media Social Marketing Media Work Management 99

Biznology

JULY 22, 2019

The effect social media has on our mental health has been a hot topic for scientists. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them. Unfortunately, social media has changed the way we interact with people. We can’t seem to get off social media. Can you imagine that?

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Social Media Media Correlation Social Networks 128

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product. Let us get started with.

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Conversion Rate Social Media Optimization Conversion 123

Biznology

OCTOBER 10, 2016

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. Now, when it comes to social media, B2B buyers (especially IT buyers) do not want to engage with sales until they are ready to make the buying decision. Despite what others are saying–no, I did not!

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems. Content Overload.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. An article on whether eating eggs is healthy brought in a million page views and had an average dwell time of five minutes, which is content gold.

Social Media 156

Social Media Dwell Media B2B 156

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

NOVEMBER 29, 2017

Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young minds find it more captivating. Internet and social media open doors to different career opportunities. The impact of inappropriate content can be adverse.

Social Media 128

Social Media Media Class Opinions 128

Biznology

JUNE 21, 2018

What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise!

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. That’s why you need a social media audit before you put together that next social marketing campaign. But you already know that.

Social Media 144

Social Media Business Media Profiling 144

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. ” Morning Runs. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

SEPTEMBER 12, 2013

Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” Social media should rightly be considered a tactic. Content marketing doesn’t exist on a pedestal all its own, though. Simlarly with SEO.

Social Media 80

Social Media Social Marketing SEO Content Marketing 80

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Should they restrict polarizing posts of their employees on social media, for example?

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

DECEMBER 14, 2016

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure? Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

DECEMBER 12, 2017

By default, Blog2Social reposts across all of your social media properties every time you edits your post. I can also choose how I want my content to be shared on Facebook, Twitter, Google+, and Instagram. The post Update on Blog2Social social media auto-posting and scheduling plugin for WordPress appeared first on Biznology.

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

NOVEMBER 28, 2017

So, please enjoy this list of the top-10 Biznology of all time, in order, from the most popular, 11 inspiring case studies of digital transformation , all the way down to the 10th most popular, The Facebook Sharing Debugger is an essential content marketing tool –and everything in-between! Google is a lying liar that lies.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116