Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In return, you’ll feature them on those channels.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 302

Social Media Advertisements Advertising Spyware 302

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team. Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. To get the most out of social media, you need a plan. Every social media platform involves a different strategy to help you reach a unique audience. Overall, keep your posts concise, authentic, and evergreen across all social media channels.

Social Media 262

Social Media Media Content Linkedin 262

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

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Social Media Work Management Marketing Management Media 306

Webbiquity

MARCH 10, 2020

Here are several types of content that can help you do just that. Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Social Media Promotions and Offers.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Getting More from Performance Video Marketing.

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Planning Marketing Plans Video Marketing Content Marketing 281

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Digital marketers are embracing that and using user-generated content in their campaigns.

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Social Media Social Marketing Video Marketing Media 151

Biznology

NOVEMBER 4, 2020

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. This still happens, but nowadays, such a large share of B2B business is conducted via online video. Video cost components. The post New Video Content on a Budget appeared first on Biznology.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

DivvyHQ

DECEMBER 8, 2023

Are you looking for ways to leverage user-generated video content for your brand? Check out our comprehensive guide from guest contributor Nico Prins to learn why UGC video content is important, understand the various types of UGC video (with examples!),

User-Generated Content 85

User-Generated Content Video Marketing Generation Content 85

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Content Marketing Institute

FEBRUARY 17, 2021

Now that so many content marketers run their own media channels, they also must be media planners. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care?

Media Plans 131

Media Plans Planning Video Marketing Content Marketing 131

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Want to Catch Another Episode?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. So you’re convinced: Video is the future.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And no wonder: It offers 66% more qualified leads per year, much more than other media do. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. But while formats may shift, video is here to stay. But it’s not for everyone.

Video Marketing 94

Video Marketing Content Thought Leadership Social Media 94

Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video. Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video.

Social Media 97

Social Media Video Marketing Media Verticals 97

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. With industry estimates indicating that video advertising in the U.S.

Social Media 98

Social Media Studies Video Marketing Word of Mouth 98

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Videos should be accessible.

Social Media 129

Social Media Practices Video Marketing Media 129

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Paid social media expands your audience beyond current followers. Paid social media expands your audience beyond current followers.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 65

Social Media Template Work Management Marketing Management 65

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared.

Media 95

Media Brand Identity Branding Storytelling 95

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? The value of video content goes beyond just attracting new eyes to your latest product or service.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos.

Social Media 98

Social Media Template Video Marketing Media 98