SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Long-term partnerships where influencers regularly promote a brand. A note on size.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? .

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. It warms subscribers up for all your future content. One or more links to your most popular content. Build a loyal community with newsletters.

Examples 145

Examples Newsletter Template Landing Pages 145

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. But why stop there?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Top Sales YouTube Channels 3.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Like, a lot.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. Now go forth, excel at your internship, and get your content career off to a promising start.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. If you’re still learning how to create video content, and you want to find a relatively easy-to-use and free tool, below are three great basic video editing tools. Basic video editing tools.

Video Marketing 128

Video Marketing Tools Planning Paid Search Agency 128

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps Identify the Loopholes in Your Content Strategy.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Outbound Engine

APRIL 9, 2020

Look for your customers on LinkedIn, Instagram, YouTube, or other social media platforms that may not be your first thought. Be careful about over promotion. Here are three ways to do that: Share informative content. Focus on finding, writing, and sharing content that adds value to their lives.

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

KoMarketing Associates

JUNE 25, 2019

Live streaming over the last few years has proven two things: 1) it can work for almost any brand and 2) social platforms likely prefer live streaming compared to scheduled or traditional types of content. Facebook is likely the largest live streaming social media platform, outside of YouTube. Reddit and Quora Marketing.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Are you ready? Let’s begin! Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

NOVEMBER 3, 2021

So you might be wondering, “How do I promote a product without being too pushy?” ” Well, you can create content that encourages people to interact, like contests or giveaways. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Look at the platforms that they are using consistently, how often they are using these, and the kinds of content they are engaging with.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Just as a blog or website has editorial guidelines, your social media should also have them because it is content that you’re pushing out for your target audience to see.

Paid Content 141

Paid Content Social Media Media B2B 141

Hinge Marketing

MAY 8, 2015

Creating Tribal Identities So how can an organization achieve better cohesion by promoting tribal-style in-group identity among employees? LinkedIn is something almost all your employees are already voluntarily doing -- symbolically marking themselves as part of your organization. That’s bad for cohesion and bad for business.

Linkedin 48

Linkedin SMB Ideal Customer Profiles Paid Search Agency 48

Hubspot

JANUARY 30, 2020

They usually follow a similar content format of categorically-organized recipes. Plenty of parenting blogs have added a YouTube channel to keep content fresh, more engaging, and expand into new target markets For instance, Happily Eva After, the parenting blog shown above, now has a thriving YouTube channel. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. That will give you a better idea of what works on YouTube.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. It requires plenty of research, creativity, content creation, and maintaining an active presence on social media platforms. What is Social Media Marketing?

Paid Content 52

Paid Content Social Media Pricing Price 52

Sprout Social

JANUARY 18, 2022

In Sprout, Listening Topics can be designed using pre-built templates or through custom queries. To promote your company’s vision at scale, you need to get your executive leadership team on social. Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Sprout Social

NOVEMBER 26, 2018

That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. At its core, Instagram is a network centered around visual content. LinkedIn is a network laser-focused on business trends and networking. Fill in your bios and “About” sections.

Social Media 106

Social Media Social Marketing Media Business 106

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Promote the Virtual Event. Conduct Speaker Outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Outgrow

MAY 21, 2021

You can use it to build beautiful interactive content pieces for your brand. . Examples of interactive content types include calculators , quizzes , graded assessments , polls , surveys , giveaways , and chatbots. Moreover, interactive content is a marketing strategy taking the world by the storm. Additionally.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

BenchmarkONE

APRIL 21, 2021

Despite sales email templates that go on for multiple paragraphs, research shows the best length is 50-125 words. The internet is full of sales email templates, and while they’re great for inspiring your copy, you shouldn’t use them word-for-word. Incorporate Engaging, Personalized Video Content. Write Fewer Than 200 Words.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

SmartBug Media

OCTOBER 16, 2019

Using one of these templates will make it easier for your ideal buyer to find your content. Researching your niche: There likely are podcasts delivering content similar to yours. They might be willing to speak on your podcast in order to promote their new venture. Promoting Your Podcast. Podcast name. Guest lineup.

B2B 58

B2B Marketing Automation Services B2B Sales Pricing 58

BenchmarkONE

APRIL 21, 2021

Despite sales email templates that go on for multiple paragraphs, research shows the best length is 50-125 words. The internet is full of sales email templates, and while they’re great for inspiring your copy, you shouldn’t use them word-for-word. Incorporate Engaging, Personalized Video Content. Write Fewer Than 200 Words.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. TV commercials, print advertisements, and billboards all attempt to do just that. What is Internet/Online Marketing?

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

ConvertKit

APRIL 21, 2019

How valuable is the content you provide? Your target audience gets to decide how valuable your content is. Once we’ve identified this, along with their key pain points, we can inch closer to providing more value with our content. Content upgrade. Content upgrades can improve your blog conversions by as much as 20-30%.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74