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28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. By Brooke B. And then …?

How to Write a Case Study: The Ultimate Guide & Template


To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. About: An introduction to the person or company, which can be pulled from a LinkedIn profile or website. Lead Nurturing Content Marketing featured-1 Daily Weekl

The Free Templates You Need for Visual Content Design


Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. Templates, my friends. templates. All the Templates You Need for Visual Content Design.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

The Social Media Publishing Schedule Every Marketer Needs [Template]


Also LinkedIn. Which is why pre-scheduled content should be your best friend in the world! Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Now, let's talk about how to set up your social media content in advance with this template. LinkedIn Updates.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


LinkedIn is a highly valuable tool to network with like-minded professionals. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. Ad Body.

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]


It''s a visual piece of content that sits at the top of your Company Page. Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. Download the templates here for free !). 3) Don''t hide content behind your profile picture. Seriously.

11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]


We've already built seven sets of five different email templates for you to download for free , so you can get designing in no time! Once you download your free templates, you'll be able to create many of the following 11 different types of marketing emails with the greatest of ease -- and design proficiency! And like all marketing content, make sure you know your audience.

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

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In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. We explore Seth Godin’s take on content marketing and what the world’s most innovative media companies are doing to stand out today. Content Marketing in the News. This week’s show.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? Analyze Existing Content.

5 Powerful Techniques To Boost Your Content Marketing


Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. Writing content is easy, writing exceptional quality content is hard.

The 7 Building Blocks of a Solid Content Marketing Plan


Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.

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This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

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In this week’s episode, Robert and I announce that John Cleese is keynoting at Content Marketing World 2015. Content Marketing in the News. Robert and I are both looking forward to his insights into the creative process, from which content marketers can learn a great deal. One of the surveys cited says only 32% of marketers focus their content on their customers.

8 Steps to a Creating, Producing, and Promoting a Successful Webinar

Marketing Action

Over the past decade, webinars have gone from a productivity tool enabling small collaborative events to an essential content channel for most B2B marketers. In fact, according to the Content Marketing Institute, over 60% of marketers are using webinars as part of their content marketing programs. How you will promote it. Promote your webinar. Plan your webinar.

5 Tips to Get Your Content Shared More Often


But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? And are there any best practices or tips to get your content shared? There are specific triggers that promote content sharing. Understanding why people share content is a good first step.

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest


It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. However, is the network a viable tool to promote content in the B2B realm? Behind every great piece of content marketing is a lot of effort and elbow grease. Sure, but it’s a bit harder.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Billion pieces of content shared. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. The core components of a content marketing strategy.

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? How I.T.

33 Phenomenal Content Marketing and Copywriting Guides and Tips


Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

The 3 Goals For Your Content Marketing

B2B Marketing Insider

What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization. The answer is content marketing. Registrations to gated content. Content Marketing

How to Optimize Your Promotion Channels & Increase Conversion Rates


When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Use this template to track your experiments.

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

And it’s not just advertising, promotion, direct mail and website content that helps you sell. Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. So, don’t repeat content.

Hacking Tribal Social Instincts with LinkedIn

Hinge Marketing

Creating Tribal Identities So how can an organization achieve better cohesion by promoting tribal-style in-group identity among employees? LinkedIn is something almost all your employees are already voluntarily doing -- symbolically marking themselves as part of your organization. links to a branded Slideshare deck or promotional YouTube video). On LinkedIn?

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing

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Are You Making the Most of These 6 Critical Campaign Promotion Channels?


You may be thinking, "Of course I use social media to promote my marketing campaign!" The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), Great! Email? Social?

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The Content Marketing Bucket List

B2B Marketing Insider

Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing. Calculate the cost of content that never gets used.

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7 Unglamorous, Unpopular Truths About Content Marketing


I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. The experience has taught me a few things about what it really takes to produce content that consistently brings in new business opportunities. Ebook templates.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing?

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

8 Clever Ways to Triple Your Content Output (and Traffic)


Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. link].

Planning Social Media Content? Ask Yourself These 9 Questions


1) What are you promoting? Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. In any case, knowing what you’re promoting should run in tandem with your social media schedule. Do you have multiple product or content launches taking place over the course of the year? But how?

9 Ways to Recycle Your Blog Posts Into Other Content Formats


Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Quite the opposite.

57 Notable and Unique Content Marketing Ideas


The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days. Instagram Direct Content. Event-Specific Content.

Nine Habits of Highly Engaging Content Marketers


Well, I think I'm a content marketer's dream.and maybe most marketers are. That said, we at Marketri are also on the other side of the fence, creating content for both our own firm and our clients' Being both a producer and consumer of content helps us stay connected with the elements others find interesting too. Make sure your Web site is up to the task.

The ABCs of Content Marketing: A Glossary of Terms


You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.

Selling the C-Level: 7 Content Marketing Myths Debunked

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During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. In a recent Altimeter Content Marketing study , they found that if an organization is interested in developing an integrated content marketing strategy, they must take four fundamental steps. We hear this all the time.