Writing on the Web

DECEMBER 26, 2012

“ Content is king. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. One of the biggest problems with content is finding someone to write it.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!) your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. Do you think this is important to do if you’re creating content that leads people to make decisions ? Blog Content: Are you personal… or all business? Attractive Content: Speak to the brains.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Here’s a final note in my blog post series about writing good content on the Web that gets results. 5 Content Marketing Questions: #3 What’s Possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. What is different now?

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. It describes their past, present and future in a way that leads inevitably to your solution. Content marketing with blogs is the best darn marketing tool on the Web, on the planet, in the universe. Content Marketing Ideas: Rethinking Blogging.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? I’ve been working with some really great clients who understand good content marketing. ET: Time Saving Tips for Content Marketing Results. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JULY 13, 2010

I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Quality content builds trust and connections with readers. How do I get clients ?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. One clear message, that leads to an action, a shift in thinking. We know too much!

Process 100

Process Ning Digg Content 100

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Referrals indicate quality content and authority. Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. A ssets (free).

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

NOVEMBER 20, 2013

How else can busy professionals maintain quality content and frequent publishing schedules? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

JULY 30, 2014

We want people to actually read the content that we craft because we know it has value to them. Taking the time to read other blogs that are related to your topic or industry can help you to think of ideas for content that might not ordinarily be in your wheelhouse. Add content that isn’t writing.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. These are the goals of content marketing , whether with a website or a blog.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

APRIL 4, 2014

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. About Blogs Content Marketing On Writing Better Writing Great Blog Content blog content blog writing business blogging content marketing with blogs' Call me back.”

Advertising Agencies 100

Advertising Agencies Hubspot Business Blogging Tips 100

Writing on the Web

APRIL 23, 2014

One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. Too many choices lead to blog blocks. We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content. Pose a question?

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

SEPTEMBER 4, 2013

When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up. You need to make sure that your blog content stands out among other similar blog content on the web. Use SlideShare. Guest Author bio.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. In turn, this creates good blogger relations which can lead to reciprocal projects and posts. It’s sort of like they cherry pick the actual content from your pages, without you having to scroll through update after update. Never stop focusing on better business blogging.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

SEPTEMBER 30, 2015

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. Content is king, and your readers will recognize in an instant if you can offer a solution to their problem.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. Why not make good use of older content? Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. Make sure all of your posts are keyword rich.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

FEBRUARY 20, 2015

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Content Marketing Social Media Stuff Attracting Clients business blogging LinkedIn social media marketing' It’s still a fairly open marketplace for your expertise.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

FEBRUARY 13, 2013

Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. It’s important to keep posting fresh new content, in order to get readers coming back (thus increasing your visibility and site traffic). Problem : Coming up with content that hasn’t been “done”.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

JANUARY 30, 2014

If you’re any kind of expert, your credibility depends on a strong internet presence with content that showcases what you know, what you do, and who you do it with. How do you find time for all these forms of content marketing? About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks'

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

JANUARY 16, 2013

We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients. But what exactly does “fresh” content entail? Here are some ideas for new blog content for the New Year: Guest bloggers – having a guest blogger can breathe new life into your blog.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

APRIL 13, 2016

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Avoid posting irrelevant content that can lead to spam feeds. Your goal is to build loyal followers and this is only possible if you add quality content. A ssets (free). S ocial Media. Don’t become a cliché.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. Advances in graphic design and technology leave no excuse for not having vibrant, captivating content. With all of these advancements for content marketing, it’s about time we shred the white paper.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

FEBRUARY 26, 2014

Build the ebook content and transitions. Start with a table of contents based on three main points. You want to lead your readers through an emotional journey, but include enough facts to anticipate the right brain’s logical objections. About Expert Ebooks Books Content Marketing E-Books expert ebooks'

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Of the two, I’d say that social proof is certainly a leading psychological influence as to why people buy online.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

FEBRUARY 14, 2012

What can we understand about human motivations and values in order for content marketing to work? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” These are crucial questions to be answered as you create content that appeals to emotions.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

NOVEMBER 1, 2011

We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Placing the most important content at the beginning is a must, and repeating it at the end an imperative.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

JUNE 29, 2012

You still need content and lots of it. What’s needed in the online search world is a lot of content, using keywords, published frequently and attracting inbound links from other people and connections. Soon, you’ll be getting comments and leads and it’ll start paying off. Got questions about how this works?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

MAY 11, 2012

Report violations: Part of the way Pinterest polices its site from inappropriate content is through the help of users. Shanna Mallon is a writer for Straight North, a Chicago Web development company with clients in diverse industries, from the makers of fire retardant clothing to providers of a leading merchant processing service.

Tips 100

Tips Copyright Network Marketing Social Networks 100