Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. This way you will begin to understand what keywords are being used and in what context they are being used in. Analyze keywords. Create content based on top terms.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. This task has never been easy to automate.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication. The Benefits of Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do a bit of keyword/phrase research before deciding on a topic or a title of your posts.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

MAY 20, 2010

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Need Content? ’ by Futurelab.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). Companies ranking in Google’s top 100 results for 26 to 51 keywords generated twice as many leads as compared to businesses ranking for 6 to 13 keywords.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! What is the key to shortening the buy cycle? How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Marketing Insider Group

DECEMBER 14, 2010

All despite the fact that I did no keyword research. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. That post is still one of my most popular. I didn’t base it off a recent study.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

MAY 5, 2010

I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Inbound Marketing , objectives , Online Demand Generation , Social Media Click here to cancel reply. I like to write, I like to share.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Inbound Marketing , objectives , Online Demand Generation , Social Media Click here to cancel reply. I like to write, I like to share.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Industrial Marketing Today

MAY 31, 2010

You have full control over this SEO technique since you can add, edit code and content at anytime. If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JULY 2, 2008

Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Being a learning professional in a Web 2.0 How do I scan, collect keywords, and rescan to crystallize ideas and information?

Wiki 100

Wiki Web 2.0 Barriers RSS 100

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Intranet 2.0. Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a s ability to manage content (particularly on the enterprise intranet). Keywords: Ward , intranet.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. It doesn’t matter if you have great keywords if you lack the other elements. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

MAY 21, 2010

Create content – It is easy to get bogged down with the design aspects of a company blog. Keep your focus squarely on finding topics that are of interest to your target audience and developing content. After all, blog content is what will influence people to take a desired action.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? Up to six months for SEO results – in other words, you start to come up on search results for your keywords. Keep adding content. Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO? It takes time.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

IT marketers meeting buyers' online content needs. Yahoo stops using meta keywords for search. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 FTC Urged To Clamp Down On Data Collection Online. Twitter creates Twitter Lists.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. It should contain some keywords and at the same time be interesting enough for people to click on the link and read the post. The post can include some interesting subheaders to break up the post text that include keywords as well. Bad Online Headline Examples.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

Paul Gillin

APRIL 18, 2012

Marketers can think of these communications as a Web 2.0 Good content sells itself. Members can filter the entire Twitter stream by keywords or “hash tags,” which are category labels members attach to their tweets to associate them with popular topics.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Marketing Insider Group

MAY 12, 2010

Step 4: Identify or create valuable content and offers. If you have content- test which pieces work best. If you need to create content – research the top trending keywords, article titles, and customer pain points. This is the trickiest part. Ask your partners. Ask your current customers.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. They are more likely to click on links that say something about the content, especially if there might be something on the website or page that adds value for them.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

DECEMBER 13, 2011

You need to have others comment on your content and share links to your website! If you don’t blog, share others’ content including articles, videos and blog posts. Make sure all your content and everything you share is tagged with keywords so you get found and followed. You need to leverage technology.

Social Media 100

Social Media Media Linkedin Twitter 100

WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 tags: most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Hubspot

AUGUST 5, 2010

Optimized news releases, much like your other valuable content, revolves around your primary keywords and is bait for search engines and interested readers alike. Diversify your content strategy. Are you looking for another way to generate more content pages? Today, with access to Web 2.0 Webinar - PR 2.0

SEO 28

SEO Web 2.0 RSS Press 28

Buzz Marketing for Technology

JUNE 27, 2008

I belong to Classroom 2.0 (for for educators using Web 2.0 technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Great Way to Find Popular Keywords for Your Blog o.

Education 100

Education Personalization Wiki Social Networks 100