Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Guest post by Ronita Mohan.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Martech

NOVEMBER 16, 2022

Would the site link to you in a natural way because your content compliments theirs? In an ideal world, other websites within your vertical would link to you – it’s a natural fit. The truth is internal linking optimization is one of the quickest ways to boost your SERP visibility, especially for mid & long-tail keyword phrases.

Link Building 117

Link Building Internet Marketing Ad Building Planning 117

Kevin Indig

SEPTEMBER 26, 2023

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. Unlock instant insights with automated keyword grouping into topics & clusters.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

ClearVoice

MAY 24, 2023

The internet is full of SEO content written for bots, not people. Most SEO content doesn’t get shared on social media. Thought leadership content is user-specific content designed to be helpful and informative. This content stands out, drives engagement, and makes people think.

Thought Leadership 81

Thought Leadership Content Distribution SERP 81

DAGMAR Marketing

DECEMBER 28, 2023

Here’s a recap of some of 2023’s most noteworthy digital marketing highlights: We Watched ChatGPT Change the Game for Content When ChatTGPT made its debut on November 30, 2022, it changed the game for writers, students, professors, and several other organizations driven by content creation. For many companies, it already has.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

6sense

JANUARY 24, 2022

In a recent webinar, Grace Kupczak, 6sense’s Digital Strategy and Growth Marketing Manager, sat down with PathFactory CSM Carly Huizenga to discuss the importance of dynamic, personalized content in marketing and sales. When prospective buyers visit the website, their content experience is automatically tuned to their needs and questions.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Content4Demand

JUNE 25, 2021

Getting your content to the top of search results isn’t a one-and-done proposition. An Orbit Media survey found that 20% of bloggers say that updating stale content delivers “strong results.” Here are some simple ways to get started with a basic audit and quick updates. Even a superficial update can make a difference.

SEO 64

SEO SERP Content Budget Programs 64

Anyword

AUGUST 25, 2022

They’ve branded the change: “The Helpful Content Update.”. What is Google’s “Helpful Content Update”? In short: The update targets websites with large amounts of “unhelpful content” , or content “that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Hubspot

DECEMBER 1, 2020

For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. In fact, nearly 60,000 software companies are listed on the G2 Crowd across over 700 verticals as of 2020. Ranking for major keywords isn't enough. The concept is really that simple.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

ClearVoice

APRIL 28, 2020

It’s an encouraging saying that gets thrown around a lot with content marketers. It means seeing how all of your content is working together inside the greater content marketing hierarchy , which includes 11 content levels. From core content at the top of the hierarchy down to content elements, everything is connected.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

Martech

MAY 8, 2023

And 15% of users use this chat to generate new content. Verticals for new Bing. Microsoft is slowly serving ads in these chats, vertical by vertical, so they aren’t disruptive. Next, they’ll focus on verticals like travel and real estate. Why we care. They’re currently introducing hotel ads.

API 83

API Advertising Agencies Advertisements Advertising 83

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Seismic

MARCH 12, 2024

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? A pivotal collaboration with Seismic involves establishing a centralized repository that serves as a unified hub for storing all relevant content.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

MAY 3, 2023

Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. Other questions to ask: How do you calculate search volumes? Find out from where raw data is extracted (i.e.,

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Kevin Indig

JANUARY 17, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Since GPT-3 went into public beta in July 2020, we have asked ourselves whether Google would punish AI content and whether it would perform well. Half the battle is understanding WHAT you need to fix on your site.

SEO 52

SEO Domain Lead Ranking Content 52

ClearVoice

APRIL 14, 2020

How often do we take a step back and see how all of this wonderful content we create fits into the bigger picture? Content marketers are a busy lot, so probably not often enough. Focusing on content levels is like hitting the pause button. All in, there are 11 levels of brand content in our content marketing hierarchy.

Content Marketing 59

Content Marketing Paid Search Agency Content Verticals 59

ClearVoice

MARCH 2, 2020

To scale your content marketing efforts, you need to carry an exquisite bouquet of content. Opportunities are endless with the types of content you can produce. It’s tough to know when and where various content comes into play within your strategy — and which types you truly need to take on. What is core content?

Content Marketing 114

Content Marketing Paid Search Agency Content Buyer Personas 114

Strategic-IC

APRIL 9, 2019

What content formats do your audience engage with? We explore the rising value of video content, and why it’s a key format within engaging content strategies. With many content formats to choose from, it can be hard to know where to focus your content efforts! Having a balance of content. Video is engaging!

Lead Scoring 81

Lead Scoring Lead Ranking Video Marketing Marketing & Strategy 81

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( Personalizing Web Content: Why It Matters. Display a collection of content that’s highly relevant for a particular stage in the buyer’s journey. Let’s dive in. Or you can do both. Some Words of Advice.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

ClearVoice

MAY 21, 2019

On top of all the traditional responsibilities, many times the marketing team is now expected to come up with marketing content calendars for the web, digital and social campaigns. For this post, we collected top idea generating tips, tricks and thought processes from content marketing strategists. Make the most of FAQs.

Tips 87

Tips FAQ Work Management Content 87

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. But if you can maximize the number of blog posts you publish without taking a hit on quality, data tells us you will see better results from your content marketing. How do you plan for a year’s worth of content? How do you do that? Audience engagement.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Televerde

DECEMBER 1, 2020

SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content. By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. You can also pinpoint general search intent by conducting branded keyword research for your own organization. SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Webbiquity

JUNE 5, 2019

Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.

SEO 159

SEO Tools Paid Search Agency API 159

Conductor

JULY 14, 2022

So if you’re publishing diverse imagery, using this schema will help Google better understand the details within your image content (with attributes like skin tone, hair color, and hair texture), giving you a higher chance of being found in Google Images. Top takeaway from Google May 2022 core update. Improvements ?

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Hubspot

MAY 20, 2020

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Within the healthcare vertical, we've seen CPCs on certain keywords increase by as much as 10X in recent weeks.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Moz

MARCH 30, 2020

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

Content 95

Content Case Studies Keywords Trends 95

Content4Demand

MAY 17, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. B2B Labs will provide hands-on guidance from industry leaders on the latest applications of intent data, interactive content, ABM and more. Identify the ideal search keywords. Create specialized, high-value content.

B2B Thought Leadership 50

B2B Thought Leadership Thought Leadership Content Word of Mouth 50

Content Marketing Institute

AUGUST 21, 2018

But how do you figure out which data to use and how to interpret it to inform your future content? Content Marketing World presenters are here to help. Seventeen of them share how they use data not only to assess what did work, but also to determine what will work in their content marketing programs. CMWorld Click To Tweet.

Analytics 101

Analytics Co-Registration Content Click Rate 101

Zoominfo

OCTOBER 15, 2020

Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations. Intent data is a game-changer for organizations of every size, across every vertical, with every kind of budget. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

SmartBug Media

APRIL 23, 2021

New to HubSpot’s content management system (CMS)? From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. Content Delivery Network (CDN). Having your site on HTTPS is a must for ranking well across most verticals. Secure Sockets Layer (SSL) Certificate.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.”

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. It can be used for both search engines and users to preview page content. They ensure that search engines know what your content is about, so they’ll be able to show the website in the appropriate results. Use target keywords in titles.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Anyword

JUNE 17, 2022

Unfortunately, it’s not enough to write content and hope it sticks. You can also look at this from a more analytical perspective: What types of content work best for different audiences? It’s no surprise that different age demographics will gravitate toward different types of content — and at different rates.

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

Kevin Indig

MAY 29, 2023

Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. We can look at the passage Google uses in Corroboration to get an understanding of what SGE is looking for and tune our content accordingly.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

JANUARY 26, 2023

Does the platform track data at both the session and keyword-level for search ads? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Strategy and product roadmap Do you have other clients in my vertical? Or is there an additional spam-control fee?

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117