Search Engine Journal

MARCH 21, 2023

TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community Guidelines To Include AI Content appeared first on Search Engine Journal.

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Guidelines Communities Content Rules 92

Search Engine Journal

AUGUST 1, 2020

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. Learn how to create a style guide here.

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Guidelines Brand Identity Branding Content 140

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

KoMarketing Associates

JANUARY 9, 2018

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Creative / Content. HTML Titles.

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Guidelines Organization SEO B2B 201

Hinge Marketing

APRIL 27, 2022

And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? Brand style guidelines are a set of instructions, often with visual examples, to help anyone who creates new branded materials for a business or organization. The guidelines identify the key elements of the brand and explain how to use them.

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Guidelines Brand Identity Branding Enterprise Management 89

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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Ethics Guidelines PR Brand Identity 126

Search Engine Journal

JUNE 27, 2022

Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.

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Guidelines Content Examples Brand Identity 102

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

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Guidelines Content Marketing Marketing Management Planning 117

DAGMAR Marketing

AUGUST 11, 2023

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. In addition to the looser photo guidelines, Google will also be speeding up its review process. For now, this photo guideline update means that potential customers can see images directly from your LSA.

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Guidelines Service Ads Verticals 52

DivvyHQ

JUNE 7, 2023

Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines. But to ensure success, both parties need to understand the rules of engagement.

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Guidelines Paid Search Agency Companies Rules 90

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

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B2B Paid Search Agency Guidelines Content 362

Search Engine Journal

OCTOBER 19, 2021

Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what's new in YMYL content, 'lowest page quality,' and more. The post 5 New Google Quality Rater Guidelines Updates & Why They Matter appeared first on Search Engine Journal.

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Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. Good idea, right?

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Marketing Insider Group

MARCH 1, 2023

Artificial intelligence (AI) has changed how we create and consume content. By itself, it may produce unoriginal and uninspiring content. As a result, the generated content may be considered unfair or discriminatory. Create and use guidelines: all content, whether generated in whole or in part, needs to meet certain standards.

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Marketing AI Generation Content Classified Ads 296

Walker Sands

FEBRUARY 6, 2023

Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance. Businesses that fail to meet web accessibility best practices often find their content (both paid and organic) is ranked lower than other sites by Google and other search engines. Include alt text on each photo.

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Guidelines Marketing Websites Copywriting Opt-in 59

DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

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Guidelines Brand Identity Branding Features 75

KEO Marketing

OCTOBER 19, 2022

Google’s Helpful Content Update The Helpful Content Update has now launched and it is designed to upgrade the user search experience by prioritizing… Read More. The post Google Makes Major Changes to SEO and Content Guidelines first appeared on Inbound Marketing | B2B Marketing. This one’s big.

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Guidelines Google SEO Content 62

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. It’s easier than ever to create content. Establish Content Goals. It’s easy for someone to assume what those goals might be.

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Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Acrolinx

JULY 26, 2023

Beth Dunn, Head of Product Content at Practice Better and Founder of Product Content Advisors, joins us this week to discuss why brand voice can’t just sit with … Continue reading "Rolling Out Brand Voice Guidelines at HubSpot With the BethBot" The post Rolling Out Brand Voice Guidelines at HubSpot With the BethBot appeared first on Acrolinx. (..)

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Guidelines Hubspot Brand Identity Branding 52

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

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Search Engine Journal

NOVEMBER 30, 2021

Are the contents of Google's Search Quality Evaluator Guidelines part of its organic search ranking algorithm? The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? appeared first on Search Engine Journal.

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Guidelines Google Organization Content 88

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. Let’s cut through all the confusion. Trustworthiness.

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Guidelines SEO Google Marketing Proposals 52

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Brand Guidelines. Digital Brand Templates. Source: Bynder.

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Guidelines Template Digital Asset Management Brand Identity 78

6sense

OCTOBER 19, 2021

This content is password protected. To view it please enter your password below: Password: The post Protected: Blog Styling Guideline appeared first on 6sense.

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Guidelines Content 62

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

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Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Moz

MAY 20, 2021

In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites typically rank higher in search engines — making accessibility the right choice all around!

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Guidelines SEO Content Marketing Websites 60

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

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Top of Funnel Content Guidelines Bandwidth 89

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

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SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

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Top of Funnel Tips Content High Quality Lead 279

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

Content Marketing Institute

JANUARY 8, 2020

But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute.

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Guidelines Social Media Brand Identity Branding 96

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Get more content like this, plus the very BEST marketing education, totally free.

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Guidelines Blogger Merchandising Outreach 155

DivvyHQ

AUGUST 31, 2023

Are you leveraging healthcare content to its fullest potential? Dive into the ins and outs of healthcare content marketing, including navigating regulations and Google guidelines. Uncover the steps to crafting a winning content strategy and standing out in the bustling healthcare landscape.

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Content Marketing Guidelines Planning Content 81

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

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ROI B2B Work Management Guidelines 115

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

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