KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. That said, several factors should be considered when implementing multilingual content in the B2B website.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

JULY 27, 2016

What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

A Better Jones

FEBRUARY 26, 2020

After deciding to pursue marketing full-time a few years ago, it’s been my mission to learn as much as I can about being a proficient marketer. Gaining certificates in both Content and Inbound Marketing through HubSpot Academy was an excellent first choice for me because this platform’s learning model is pretty exemplary.

Course 52

Course Online Marketing Planning Paid Search Agency 52

Stevens & Tate

DECEMBER 16, 2022

One area in which AI is currently upheaving the status quo is in the online marketing world. The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. Take for example Google’s RankBrain. How AI Has Affected SEO.

Marketing AI 114

Marketing AI SEO Effectiveness Planning 114

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. The secret to SEO is that Google uses countless factors to determine website rankings. Your SEO rankings rely heavily on the quality of your content and the strength of your keywords.

SEO 131

SEO Optimization Tips Lead Scoring 131

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Video Content. Image Galleries.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

AUGUST 8, 2013

Here at KoMarketing, we talk a lot about content and content marketing. And while we’re admittedly huge fans of content, our goal is never to create content merely for the sake of creating content. Current Content. Here are a few ways to get started: 1. Bounce Rate. Goals & Funnels.

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

MARCH 7, 2017

Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Branded versus non-branded organic search referrals.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Percentage of traffic from organic search. Events created from organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

EMagine B2B Blog

JANUARY 24, 2014

For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. Content Management System (CMS).

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

JUNE 29, 2016

Why it’s great: This group primarily focuses on the technological aspects of digital marketing, including investment and assessment, implementation, and future trends as it pertains to campaign execution. Google Analytics. B2B Sales, Marketing, Social Media & Lead Generation.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Final Thoughts.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Bonus tip: When possible, set up Google Authorship.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

SEPTEMBER 9, 2013

On October 3rd, I will be speaking on a content marketing panel alongside some brilliant minds to discuss what content marketing really means in 2013. Conversation: Content: The Good, The Bad & The Ugly. Now, Google recommends “creating high quality sites that users will want to use and share.”

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Content Marketing World. Search Engine Strategies San Francisco. Events Search Engine Marketing Blog'

Conference 120

Conference B2B Marketing Planning B2B 120

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. Knowing how to use data to identify and manage an audience through marketing is vital. Sales and Marketing Automation.

Paid Search Agency 106

Paid Search Agency Planning Ad Building Enterprise Management 106

KoMarketing Associates

MAY 1, 2014

If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts. I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Google’s search algorithm is constantly evolving. Related Searches.

SERP 120

SERP Features Top of Funnel Display 120

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. You choose exactly when and where your ads are seen. Maximize the productivity of your ad spending?

PPC 100

PPC Paid Search Agency Adwords Tips 100

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 9, 2014

My reply was, “ The content being written is meant to provide a valuable, comprehensive resource for our readership in a collaborative fashion. No doubt inbound links from external sites can have SEO benefit, but would Google look at just your external links as a mechanism for boosting search relevance as well?

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO can certainly be augmented through and augment email marketing campaigns. Social Media Marketing. Live Events & Trade Shows.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Seventy-four percent of marketers surveyed said their Facebook budgets now include Facebook ad spend and 56% believe their Facebook ad budgets will increase over the next year. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 13, 2014

Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. Worldwide, Baidu is the 5th largest destination online, in terms of traffic ranked relative to other sites, based on data from Alexa.com. Certificate of Incorporation. Final Thoughts.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. That in itself is good news for the digital marketing industry. Top Career Paths in Digital Marketing. Content Marketing. •

SEO 80

SEO SEM Outgrow PPC 80