Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

Contently

MARCH 31, 2017

Personalization technology typically applies to optimizing the customer journey on a website or in campaigns; content—as the “ atomic unit ” of marketing”—undergirds all of it. So how are content marketers adapting to the personalization push? So how are content marketers taking advantage of these benefits?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 139

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 139

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. So make sure you nurture each segmented list of prospects with tailored cadences that include engaging information that speaks to their goals, needs, and challenges.

Top of Funnel 133

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 133

Oktopost

APRIL 29, 2024

Forrester research shows that 85% of organizations using intent data report substantial business benefits. You will also be able to hone your content and get more engagement and get your message across. It provides insights into customer behaviors, interests, and purchase intentions. How can marketers use social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. The left brain puts the data and the math into the segmentation, the scoring and improving the odds of campaign success.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Porch Group Media

JANUARY 14, 2023

Emails that contain personalized offers are 26% more likely to be opened Personalized emails have 6x higher transaction rates Segmented and targeted emails generate 58% of all revenue Personalized CTA leads to an increase in conversion rates by 202% as compared to non-personalized CTA. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

Marketing AI 52

Marketing AI Generation Business Content 52

Zoominfo

MAY 31, 2022

But there’s a key step that must be tackled before you start building a prospect list of target accounts or spinning up content and offers: identifying and analyzing the total addressable market. The two common approaches are top-down and bottom-up. Bottom-Up Market Size The bottom-up approach is more accurate.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

ClearVoice

JULY 7, 2023

The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors. You can then use this data to better inform your buyer’s journey and further improve your content strategy.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Content4Demand

JUNE 27, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Forrester: CMOs Face Creative Rut While Overspending on Technology. NetLine Launches a No-Cost Tool to Access B2B Content Consumption Data. Best in Digital Experiences Content Hub. Invest in Creativity.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

NetLine

APRIL 23, 2024

Segment prospects based on their level of intent: Not all prospects have the same likelihood of converting into customers. Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey. Or perhaps it’s the wrong type of content altogether.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Sales Engine

MARCH 31, 2016

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. What is Contextual Content? You have to build what Forrester calls a contextual marketing engine.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Digital Marketing World Forum

AUGUST 20, 2019

So, how do you create personalized content that resonates with every type of Gen Zer? But if you want even more information on leveraging custom content to resonate with your audience, check out our latest eBook, Breaking Through the Noise With Personalized Content. Segment your audience accordingly.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? million, so say Forrester’s researchers. ” If you want to see real ROI from your video content efforts, your content must be relevant to your audience.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. But establishing an integrated social strategy is only half the battle.

Enterprise Management 210

Enterprise Management Work Management Social Media Marketing Management 210

Only B2B

JULY 5, 2023

A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Build content for your audience using data, not intuition . Who are they? .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Martech

OCTOBER 22, 2021

It identifies similarities between users and creates groups which are fluid with users continually moving between them (an example of a group would be consumers in New York who are reading entertainment content on an iPhone on a Saturday morning).SORT Also, SORT, of course, can run outside the Google eco-system.

Work Management 90

Work Management Marketing Management Privacy Marketing Proposals 90

Vision Edge Marketing

FEBRUARY 22, 2022

Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . What do you need next to grow? Make Your Final Move.

Work Management 185

Work Management Marketing Management Lead Ranking Buy 185

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Their approach? It should orchestrate interactions online … and offline.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R. businesses $5.4

B2B Marketing 98

B2B Marketing Linkedin B2B Social Marketing 98

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. The answer may be as simple as user generated content (UGC) – and it’s all hiding in your most loyal customers’ photo app.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

6sense

JUNE 14, 2016

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Such data is more interesting in the context of micro-segmentation for things like competitive take-out plays and broad-base targeting.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

KoMarketing Associates

SEPTEMBER 28, 2017

List data segmentation (37 percent), testing and optimization (35 percent) and social sharing (33 percent) have also been effective for email marketers. When it comes to strategy, most respondents (50 percent) claimed that message personalization was the most effective tactic, followed by utilizing meaningful calls-to-action (38 percent).

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

Scoop.it

OCTOBER 29, 2019

Content marketing is no longer a new fad. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople.

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

Martech Advisor

APRIL 6, 2020

In simple terms, a better understanding of your customer’s likes and dislikes, smarter segmentation, and a higher return on investment is what predictive analytics does for your email-marketing program. Forrester surveyed 579 marketing decision-makers to help you answer this question. Image Source: theschooloflife.com.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112