Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. Forrester research shows that 85% of organizations using intent data report substantial business benefits. It provides insights into customer behaviors, interests, and purchase intentions.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Strategic-IC

NOVEMBER 10, 2020

What is ABM, and what key points do you need to understand before considering an ABM strategy? Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. How Is ABM Growing?

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Competitor : Consider nurturing these prospects with content that shows your expertise versus competitors.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). The shift and the case for ABM: Anonymous buyer’s journey. And that’s where ABM comes in.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Only B2B

JULY 5, 2023

A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content4Demand

JUNE 27, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Forrester: CMOs Face Creative Rut While Overspending on Technology. NetLine Launches a No-Cost Tool to Access B2B Content Consumption Data. Best in Digital Experiences Content Hub. ABM in Action.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Zoominfo

MAY 31, 2022

But there’s a key step that must be tackled before you start building a prospect list of target accounts or spinning up content and offers: identifying and analyzing the total addressable market. ZoomInfo MarketingOS Finally, ABM with data you can trust. The two common approaches are top-down and bottom-up.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

InsideView

OCTOBER 16, 2019

The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy. OK, maybe you’re wondering what exactly is an Account Based Marketing (ABM) strategy? Everyone is talking about ABM and some companies seem to be having great success with it.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Terminus

MAY 8, 2020

When you adopt an ABM approach, you’re supporting all groups associated with the company’s revenue goals. To show why ABM can become a CRO’s BFF. Below you’ll find numbers from third-party studies, analyst reports, and real Terminus customers that all represent ABM success. That’s why we wrote this blog post.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. I wanted to leverage voice-of-customer content,” he said. “But Read next: The B2B customer journey is set on a digital track. Reviews as a gateway to buyer intent.

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. The report notes that ABM requires quality data to identify and zero in on key accounts and targets, reach them across channels, and deliver relevant content.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Unlike traditional targeting segments, intent data allows brands to understand which users are in the market for their product or service. Personalize content campaigns. Enhance your ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

NetLine

DECEMBER 27, 2023

Content Management System (CMS): A CMS empowers you to create and publish targeted content that aligns with the insights derived from intent data. By integrating intent data into your CMS, you can tailor your content to match the specific interests and needs of your audience.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. How only 1% of marketing leaders feel their content planning and execution strategies are seamless. The importance of hierarchy in marketing strategies and execution.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

6sense

JUNE 14, 2016

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Such data is more interesting in the context of micro-segmentation for things like competitive take-out plays and broad-base targeting.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. These segments can be leveraged to trigger actions and personalization across any channel.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Martech

APRIL 3, 2023

Table of contents Defining conversational marketing Who is conversational marketing for? More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Dig deeper: What is personalized marketing and how is it used today?

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Martech

JANUARY 25, 2022

Customer segmentation. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. Automated data entry. Process scaling.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Most notably, audience-based targeting is becoming an essential aspect of paid search as marketers struggle to cut through the noise of digital content.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. In the quest of their tailored solutions to the problems, the B2B buyers seek personalization from email to landing pages and from advertisements to content recommendations.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

AUGUST 12, 2019

Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. The ABM strategy is popular among enterprise-level sales organizations. The ABM funnel, when compared to the traditional marketing funnel, is flipped on its head.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Heinz Marketing

JULY 2, 2018

We’ve had some great guests and have a line up of awesome content and special guests into the rest of the year. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Our very first guest was Funnelholic author and Topo co-founder Craig Rosenberg. Peter: Sure.

Account Based Marketing 42

Account Based Marketing Peer-to-peer DemandBase Forrester 42

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. Steps to building a personalized account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket. Create or have existing content that addresses pain points. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Engagio

JANUARY 5, 2021

Focusing on the customer’s buying experience with personalized content is more important than ever. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). Yes, it’s the content. The content personalization spectrum.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Directive Agency

JANUARY 8, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket. Now that I have your attention, let’s make you an ABM Champion. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket. Create or have existing content that addresses pain points. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Terminus

SEPTEMBER 17, 2018

The Disconnect Between ABM Strategy and Technology. Despite the proliferation of ABM, the fact is, it’s still in its infancy. According to a recent Forrester survey of B2B marketers , more than a third said they are experimenting with an account-based approach or getting started with ABM in 2018.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36