Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

Marketing AI 52

Marketing AI Generation Business Content 52

PathFactory

MAY 31, 2021

You need a lot more than a savvy marketing team to deliver this level of personalized, relevant content experiences at scale. You need content intelligence. So, first thing’s first… What is content intelligence? So how does content intelligence actually work? Content intelligence in practice.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. Have agile processes in place to adjust content in real time based on search trends and ensure we’re giving the right information and ensure all that information is indexable and crawlable. High-Quality, Trustworthy Content Crucial to SEO Success. – Christi Olson, Microsoft.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

BenchmarkONE

JANUARY 13, 2022

And the biggest player in the web browser niche – Google Chrome – has announced it will follow suit by 2023. . Google Plans to Phase Out Cookies By 2023. Google Chrome has only announced its plan to abolish cookies, but there is a lot of fuss already. . As for what alternative Google settles for, that remains an open question.

Google 40

Google Marketing Automation Services Marketing Proposals Domain 40

Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. They’re talking to Google in the comfort of their offices, homes, and mobile devices.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Martech

MARCH 30, 2023

It’s about generating great content and offering solutions that start a conversation and keep it going. It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Dig deeper: Why we care about loyalty marketing Marketing: Become human “Content is king.”

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Velocity Partners

APRIL 9, 2024

And they’re not using Marketing’s expensively produced content. We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. 60-70% of your content is never used because Sales doesn’t see the relevance. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Martech

OCTOBER 22, 2021

It identifies similarities between users and creates groups which are fluid with users continually moving between them (an example of a group would be consumers in New York who are reading entertainment content on an iPhone on a Saturday morning).SORT Also, SORT, of course, can run outside the Google eco-system.

Work Management 86

Work Management Marketing Management Privacy Marketing Proposals 86

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Continue the conversation on our Facebook or Google+ pages.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. Forrester at Yext says to look at your “content and its context.”

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Lake One

APRIL 18, 2023

Create Context – Not Fatigue Regarding digital, we’ve been trained to blog our hearts out and do anything we can to make Google happy. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. To make an impression on potential and current customers, focus on individualizing useful content.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

KoMarketing Associates

NOVEMBER 18, 2014

Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Google Quality Ratings Guideline (Version 5.0). Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

PureB2B

APRIL 20, 2016

For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey. As you brainstorm content for this stage you need to help nudge your prospect on to the correct path. The Demand for Content.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey. As you brainstorm content for this stage you need to help nudge your prospect on to the correct path. The Demand for Content.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. Yet, content is not as simple as just publishing something and then a ton of leads will come piling in. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources. Elevate Your Content. It is also estimated that the content marketing industry size would reach $417.85

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. Their secret: translated, localized online content. The Content Experience Show.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

ClearVoice

JULY 7, 2023

The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors. You can then use this data to better inform your buyer’s journey and further improve your content strategy.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Metadata

FEBRUARY 5, 2024

The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content. Our social team is constantly creating valuable content to jump on existing conversations,” Melissa shared. You already have influencers on your team, so start using them.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Metadata

FEBRUARY 14, 2024

According to Kim Roman , Senior Director of Global Campaigns and Programs at Okta, “Content is king, data is queen, and revenue is the royal family. Measure metrics far beyond the MQL Have you ever wondered how Forrester feels about MQLs? In reality, you should do this at least once a year.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Contently

MARCH 22, 2019

Doing so can be as simple as setting up a Google alert for the latest content in your field and seeing what resonates. Don’t live by the Forrest Gump rule,” warned Judann Pollack, executive editor at Ad Age. “A To make sure your content is showing up in search rankings, keywords in headlines are, well, key.

Work Management 167

Work Management SEO Forrester Creativity 167

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). Volume of search for any keyword and key phrase can be easily known with tools the the Google Keyword Planner and Wordtracker.

SEO 80

SEO Forrester Wikipedia Keywords 80

Top Rank Marketing

AUGUST 30, 2023

Throughout 2023 we’ve focused on elevating through intelligence, relevance, and the kinds of human touches that set brand messaging apart from the increasing reach of those touched solely by AI. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Outgrow

AUGUST 31, 2022

Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writers to create non-branded, searchable content to attract unfamiliar readers. Competitor analysis in the content industry. Tips for writing high-quality long-form content. Tips for writing high-quality long-form content.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Lake One

JUNE 6, 2023

Create Context – Not Fatigue Regarding digital, we’ve been trained to blog our hearts out and do anything we can to make Google happy. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. To make an impression on potential and current customers, focus on individualizing useful content.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52