ClearVoice

APRIL 12, 2024

A decline in traffic for your once highly popular blog post or a drop in engagement for your top-performing pieces clearly signals it’s time for a content refresh. This makes it crucial to constantly update your content with the latest information to maintain its value and relevance.

52

52

Exo B2B

NOVEMBER 4, 2019

Just a short blog inspired by Lynda St-Arneault’s LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. Personalized content that generates engagement. •

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter.

Newsletter 64

Newsletter Companies Distribution Communities 64

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Why is a content calendar important? What kind of content are you publishing, and where?

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. For example, we’re raising funds for emergency grants for freelance creatives in need.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Predictive Response

JANUARY 7, 2023

Remember: Although you may have a large list of subscribers and a lot of email content to share, it doesn’t mean that you will automatically see a huge turn out with your email campaigns. Your customers will feel more engaged and interested because they will feel connected to the content you are sharing. Newsletter Emails.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

SendX

MAY 18, 2020

This means that your content has to stand out from the rest in order to draw visitors to your site and get them to click on your affiliate links. Welcome/Thank you Emails This is where you thank your new lead for subscribing or signing up to receive your newsletter. Above is a great example from British men’s clothing brand, Topman.

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Spiralytics

APRIL 25, 2024

Customized Communication: CRM insights help craft personalized emails, newsletters, and product updates for each segment’s interests and needs. It includes — Declining login frequency Limited feature usage Increased support tickets on specific issues. Here are some of the examples to get started.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Marketing Insider Group

SEPTEMBER 10, 2020

The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. Here are a few examples to get you thinking: Boost engagement with your brand, which might include inviting subscribers to a webinar or prompting them to connect with you on social media.

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

Optinmonster

MARCH 21, 2024

This approach increases the relevance of your ads and enhances the user experience, leading to higher conversion rates. Implement Frequency Capping One of the most common pitfalls in retargeting is overexposure, which can lead to ad fatigue and negatively impact your brand perception.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Litmus

JULY 14, 2023

For example, instead of reviewing the list of new subscribers at the end of the day and manually sending a thank you message, email workflow automation would deliver a welcome email as soon as someone joins your email list. Email workflow automation sends the right message at the right time to the right subscriber.

Automation 68

Automation Demand Broadcasting Lead Nurturing 68

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. Evaluation-stage prospects are hungry for details, proof of results, examples, and info tailored to their experience.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

SmartBug Media

FEBRUARY 17, 2023

When customers feel like a business is providing them with a personalized and relevant experience, they are more likely to engage with the business and make a purchase. Increased sales: Personalization can help to increase sales by providing customers with relevant product recommendations and special offers.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

MARCH 18, 2021

Irrelevant content. And 49% would like to receive email at a frequency they chose versus what brands choose for them. One reason for this is relevant content, which ties back to personalization and what your subscribers need at the time they need it. For example, let’s say you’re a sports retailer.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 249

Newsletter Practices Best Practices Deliverability 249

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. Here are some of our top tried and true must-have B2B marketing automation examples. Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Outgrow

FEBRUARY 8, 2024

Personalized and Strong Customer Bonds In a world where personalized content facilitates repeated purchases in nearly 78% of consumers , progressive profiling emerges as a hero. By delivering content and offers that resonate, engagement skyrockets. Traditionally, gated content requires minimal information, often just name and email.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. . the content of your email will be the main driver of results.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

SendX

MARCH 30, 2020

For example, if you want everyone to know about the new feature of your product or promote a clearance sale at 20% discount to all the customers, all over the world, then your messaging doesn’t change for Martha who is not your paying customer or Sam who is an avid fan or superuser of your app. The email has a universal appeal.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

B2BMarketing.net

NOVEMBER 28, 2023

For example, you may have offered signups to newsletters or regular product updates on your website. For example, if a customer signs up for information on call center for small business solutions, you shouldn’t send them information that differs from that. Offer great content It doesn’t matter what your business type is.

Tips 52

Tips Opt-out Opt-in Domain 52

SendX

MARCH 30, 2020

For example, if you want everyone to know about the new feature of your product or promote a clearance sale at 20% discount to all the customers, all over the world, then your messaging doesn’t change for Martha who is not your paying customer or Sam who is an avid fan or superuser of your app. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Tomorrow People

MAY 30, 2022

To offer an example, software firms constantly develop new features in order to stay compatible with their users’ needs. For example, ‘changing the wording of my newsletter’s CTA from X to Y will reduce confusion and improve the number of webinar sign-ups’ is a sound research hypothesis. Communicate in quantifiable terms.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

LeadSquared

OCTOBER 25, 2013

Newsletter Marketing, may be old-school in the age of social media marketing but it is still one of the most dependable marketing tools available. In this post we will discuss 6 newsletter marketing tips. Here are the two key features of newsletters: Regularly distributed publication Content is of interest to the customers.

Newsletter 52

Newsletter Marketing Budget Tips Ideal Customer Profiles 52

Vision6

OCTOBER 4, 2023

Another reason may be because they find the content repetitive or boring. Repetitive content: If your email content becomes too predictable or repetitive, your subscribers may begin to lose interest and unsubscribe. You may consider integrating a form which asks subscribers why they do not wish to receive your content.

Opt-out 52

Opt-out Ad Frequency Opt-in Ideal Customer Profiles 52

Launch Marketing

AUGUST 31, 2022

With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. For example, social media, paid ads and search engine optimization to get people to sign up for your lists or even promote a blog that has a newsletter call to action (CTA). Define Email Goals.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. Let’s take Target as an example. They also know Gatorade is one of his at-home staples, given the volume and frequency of those purchases.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Content Marketing Institute

JANUARY 11, 2019

Here’s an example of Travelocity’s preference center: You can also seek feedback from customers regarding why they’re unsubscribing from your emails by offering a drop-down menu of options (though don’t require them to give a reason to unsubscribe). It also acts as a motivator to create more relevant emails. Segment your list.

Ad Frequency 96

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 96

Vision6

APRIL 4, 2023

We’ll cover everything from strategy and best practices to providing real-life examples to inspire your own campaigns. Builds trust and credibility: By providing useful and relevant content, you can build trust with your audience and establish credibility as a knowledgeable resource in your industry.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Making relevance an attractive trait in information. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

ClickDimensions

SEPTEMBER 10, 2018

Are you ready to level up your content marketing game? Attendees at last week’s Content Marketing World in Cleveland, Ohio certainly were, as they gathered to attend the world’s largest content marketing event. ” In it, he revealed that the new Player 2 that we face in our content marketing efforts is trust.

Content Marketing 89

Content Marketing Planning Content Conference 89