SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Now, when applied to email marketing, chatbots can significantly increase interaction, reaction rate, and content delivery.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. This “mobile-first” mindset gives consumers the ability to access information wherever they want to research and make purchases. According to the research, more than twice as many people in the U.S.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Porch Group Media

NOVEMBER 4, 2022

CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. According to a survey by Forbes , about 70% of TV watching time occurs through streaming services. According to a survey by Forbes , about 70% of TV watching time occurs through streaming services. Connected TV statistics.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Digital B2B Marketing

JULY 3, 2012

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. That doesn’t mean curation is not valuable.

Curation 100

Curation Lead Scoring Lead Ranking Thought Leadership 100

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. eMarketer ). Pew Research Center). eMarketer ). eMarketer ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Only B2B

JANUARY 18, 2018

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organization’s approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!) percent of U.S.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 96% of consumers have searched for product information from their mobile device. 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. hours a day viewing video content. eMarketer ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Only B2B

DECEMBER 23, 2019

But, you can hit the bullseye with your content marketing efforts if you follow these 6 demand generation strategies. Content upgrades. Create action packed content (like the cat!) According to eMarketer 62.6 Provide a summary of the content to your audience instead. Researches and surveys.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. Learn More: 5 Pillars of Audience-Centric Content. Step 2: Conduct Audience Research to Develop Buyer Personas.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). As indicated in this ITSMA survey, B2B marketers will be increasingly looked to as the resident experts on the customer. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!) percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

B2B Marketing Directions

AUGUST 12, 2018

Unless you've been completely off the grid for the past several years, you're well aware that the popularity of video content has exploded. eMarketer recently estimated that U.S. Video Marketing is Mainstream Research shows that marketers have embraced the use of video content. That would be a mistake, and here's why.

B2B Marketing 40

B2B Marketing B2B Content Emarketing 40

EveryoneSocial

APRIL 1, 2021

Social listening is the method of gathering consumer conversations on social media and utilizing them to uncover insights and inform business decisions. Social listening is a key component for customer research that can have a major impact on a company’s bottom line. What is Social Listening? We’ll explain how next! Learn more here.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Porch Group Media

NOVEMBER 12, 2020

Consumers today shop, research and conduct their daily lives across an ever-increasing number of digital outlets and online channels. For example: Promotions Online Surveys – get to know consumer preferences or get feedback on services Welcome Emails – welcome to the family! According to Emarketer, 90.4% Online Reviews.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Contently

JULY 6, 2016

On the internet, the trustworthy and the unsavory have the same toolset to distribute their content. ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S.

Studies 74

Studies Content Emarketing Internet Marketing 74

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Via eMarketer. Via Marketing Land.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. Growth topped the list of CEO priorities in both 2019 and 2020 in Gartner’s annual CEO & Senior Business Executive survey.

Lead Generation 145

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 145

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. Content Marketing Institute, 2020) 80% of business professionals believe that email marketing increases customer retention. Approximately 90% of U.S.

Stats 71

Stats Email Marketing Trends Planning 71

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. When a user visits a company’s website, it records and stores information in the form of cookies.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Yet according to Marketo’s recently released The State of Engagement report, nearly half of the marketers surveyed (48%) said that finding the appropriate tools to enable them to engage with customers is the biggest challenge they face today. That’s where marketers should look to tools to help inform their strategies for deeper engagement.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. Below are some of the ways you can better target your B2B prospects through B2C tactics.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Eighty-six percent of marketers surveyed are creating more visual content now and within the next 12 months, she said.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Porch Group Media

NOVEMBER 12, 2019

In recent research by Altimeter , digital marketers were asked to rank their top priorities. According to the study, the top three responses were: Using more data to create customized content that serves the customer journey (51%). Hiring more creative skills to scale content in new interactive formats (48%). – Email.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Porch Group Media

JANUARY 29, 2019

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest , almost 70% of businesses use email marketing as part of their campaign strategy. 41% have seen, “‘Mistakes made about basic information about me.”.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. percent struggle to use social data to inform marketing strategies. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. In total, 12.2

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Porch Group Media

APRIL 22, 2021

Social is also a vital channel when it comes to interacting with brands and researching new products and services. According to recent research by Emarketer, 90.4% The majority (64%) of brands surveyed stated they have a specific plan in place for generating leads from social platforms. Who Uses Social Media?

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

SnapApp

DECEMBER 20, 2018

Do Your Audience Research. In other words, it’s essential to do audience research. In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Digilant

NOVEMBER 6, 2018

Today, more than ever, consumers are reading online reviews, looking for the best possible deal and are informed about the best time to shop and where to get the best deal. More than 80% of shoppers research products and services online before making a purchase. 59% of the people they surveyed defined themselves as prepared shoppers.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Huptech Web

MARCH 2, 2023

Businesses can also generate engaging content that resonates with their target audiences, leading to higher conversions. Engaging content, improved customer engagement, and increased sales are ways businesses can use social commerce to reach a broader audience.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. And the main reason influencer marketing exists in the first place is because of the power of social media and content creation. eMarketer ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59