Contently

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. Wait, What Is Google Perspectives? Not exactly.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets are a way for Google to answer users’ searches as quickly and efficiently as possible. How Google featured snippets have changed.

Features 72

Features Google SERP Click Rate 72

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Brightedge

FEBRUARY 16, 2021

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. The SERP wasn’t relevant to the query. The aftermath of BERT.

Google 125

Google Long Tail Marketing Keywords FAQ 125

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. There are no definitive answers to either of these questions because we are not yet sure where this is all going and how much AI will change our lives overall. Back in 2020 , I was writing about Google as an answer engine versus a search engine. We will have time to adapt.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE?

Traffic 70

Traffic SERP Guidelines User-Generated Content 70

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.”

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. If your page isn’t ranked on the first page of Google, it’s not doing you much good. That’s why boosting SERP results is a key aim of SEO. We’ve drawn together 15 of those quick ways to boost your SERP results below. Content Tips. Metadata Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

accelerate agency

JANUARY 20, 2022

If you want to boost organic traffic, grab potential customers’ attention, and rank highly on search engine results pages (SERPs), you’ll need to invest in on-page SEO. While Google’s algorithms remain a secret, we know that on-page SEO impacts your rankings – and it’s something you have control over. What is on-page SEO?

SEO 52

SEO Optimization Industry CMS SERP 52

accelerate agency

JANUARY 20, 2022

If you want to boost organic traffic, grab potential customers’ attention, and rank highly on search engine results pages (SERPs), you’ll need to invest in on-page SEO. While Google’s algorithms remain a secret, we know that on-page SEO impacts your rankings – and it’s something you have control over. What is on-page SEO?

SEO 52

SEO Optimization Industry CMS SERP 52

accelerate agency

JANUARY 20, 2022

If you want to boost organic traffic, grab potential customers’ attention, and rank highly on search engine results pages (SERPs), you’ll need to invest in on-page SEO. While Google’s algorithms remain a secret, we know that on-page SEO impacts your rankings – and it’s something you have control over. What is on-page SEO?

SEO 52

SEO Optimization Industry CMS SERP 52

ClearVoice

DECEMBER 7, 2020

So, you want to be a great marketing content writer. If you’re not optimizing your content, it probably won’t perform as intended when published. Learn the basics of SEO to become a capable marketing content writer. 6 basic SEO skills for marketing content writers. How to use search intent for content writing.

SEO 108

SEO SERP Content Keywords 108

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. In fact, all Google properties cumulatively only have a listing in 36.26

Wikipedia 147

Wikipedia Google SERP Business 147

seo.co

DECEMBER 9, 2020

Table of Contents. What Does Google Want? Early SEO Tactics and Google’s Pushback. + Why Google (Kind of) Hates SEO. It’s remarkably easy to think of Google as a person. Especially now that we often communicate with Google directly using our voice. “OK OK Google, do you hate me?”. Conclusion.

SEO 80

SEO Google CAN-SPAM Lead Scoring 80

Top Rank Marketing

OCTOBER 30, 2023

This is definitely true of search engine optimization. A high bounce rate could indicate that your content isn’t meeting visitors’ expectations. SERP (Search Engine Results Page): The page that displays the results of a user’s search query. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 130

Search Marketing SEO Mobile Advertising Long Tail Marketing 130

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + The History of Google Sandbox. Google Sandbox is an idea that dates back to 2004. Is the Sandbox Penalty Real? +

Google 116

Google Effectiveness Domain CAN-SPAM 116

KoMarketing Associates

NOVEMBER 29, 2016

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP.

Google 120

Google SERP Correlation CAN-SPAM 120

Act-On

SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. A Definition Are you well-versed in SEO? But for those who need a quick primer, here’s a basic SEO definition in marketing. What is SEO? Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 95

Generation Psychographics Content User-Generated Content 95

ClickZ

JUNE 15, 2023

You can utilize your content strategy to provide solutions to multiple problems for your future customers. Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Featured snippets can be in a form of a definition box, a list, or a table.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

Martech

FEBRUARY 17, 2023

The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. ” An established Google partner Adswerve is a long-standing Google partner, providing services related to Google products to agencies, analysts, marketers and publishers.

Marketing AI 100

Marketing AI Paid Search Agency Advertising Agencies Lead Ranking 100

SmartBug Media

APRIL 15, 2024

Google changing the rules seemingly every day. You definitely must stay sharp to hit the top of search engine results pages (SERPs). The Evolution of SEO SEO has been a driving force in digital marketing for years, bringing websites and search engines together as the latter crawled and ranked content based on algorithms.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. People who come from it are already looking for a solution, not a definition. Where can top-of-the-funnel content come in handy?

Top of Funnel 117

Top of Funnel SEO B2B Paid Search Agency 117

Moz

SEPTEMBER 24, 2019

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." When we broke this two-day drop out into 20 industry categories (roughly corresponding to Google Ads), the results were dramatic.

Google 50

Google SERP CAN-SPAM CTR 50

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

seo.co

FEBRUARY 1, 2023

In a phrase, any business can use local SEO, but it’s more effective if a business has a definitive physical location. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. This means that businesses must add their complete location and details to Google Places.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Don’t believe me?

SERP 74

SERP Optimization Content Keywords 74

Brightedge

FEBRUARY 20, 2020

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine whenever they have new queries.

Features 49

Features Lead Scoring Lead Ranking Google 49

Adobe Experience Cloud Blog

AUGUST 10, 2018

It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, Google got it right. Great question!

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113