Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

SEPTEMBER 1, 2022

Only now it’s increasingly able to assist in creating content in ways it could not before. There’s long been the promise of using AI to create visual and written content. Google put down its marker, declaring that AI-generated content violates its webmaster policy. Great content comes from synergy.

Marketing AI 112

Marketing AI Ethics Phishing Paid Search Agency 112

Biznology

JULY 13, 2012

Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Don’t be. – techniques.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

SEPTEMBER 18, 2013

Photo credit: Wikipedia. This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. Because, content marketing isn’t just “build it and hope somebody comes.” What is that definition?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Moz

SEPTEMBER 10, 2019

Google introduced the nofollow attribute in 2005 as a way for publishers to address comment spam and shady links from user-generated content (UGC). Should curated links from trusted Wikipedia contributors really not count? For example, it could be to everyone's benefit for sites Wikipedia to adopt these changes.

Google 86

Google SEO Wikipedia Lead Scoring 86

Scoop.it

MARCH 16, 2023

One of the most powerful tools in the hands of content creators is the ability to collaborate with other creators. What results is a fruitful partnership, where a chunk of the audience from one creator can easily hop on over to your content and vice versa. Follow the Trends Most content lives and dies through trends.

Curation 80

Curation Organization Tips Content 80

Biznology

NOVEMBER 10, 2015

And then there’s content marketing — we know it’s evolving into outside-in marketing. Content Marketing is the New Website Content. Content Marketing is the Epitome of Catch-22. Intuitively, cat people are going to do way better at mastering content marketing than dog people.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MAY 15, 2013

Photo credit: Wikipedia. You’ll learn to use Pinterest as a consumer research channel and how the knowledge gleaned from the site can bolster your content marketing efforts. Been following all the hype about Pinterest but not quite sure how it applies to your business?

Webinar Metrics 80

Webinar Metrics Wikipedia Marketing & Strategy Social Media 80

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

MARCH 11, 2013

In essence: the Internet is humongous, with billions of users; its content is measured in exabytes ; participants are free agents and often anonymous or strangers; the platform is an immense forest, a fertile ground for infinite experimentation. Well, not exactly, or at least not always.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

DemandBase

MAY 12, 2020

If you refer to Wikipedia , you’ll see how there’s been some type of development in web conferencing technology pretty much every year since inception, from video-conferencing and application sharing to real-time polls and private text. Want to make sure your content counts? And they’ve been a mainstay ever since.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Biznology

OCTOBER 9, 2014

The Wikipedia definition of it probably sounds like something said in an obscure foreign language to most mortals: An enterprise service bus (ESB) is a software architecture model used for designing and implementing communication between mutually interacting software applications in a service-oriented architecture (SOA).

Enterprise Management 80

Enterprise Management Work Management Service Wikipedia 80

Sharpspring

APRIL 7, 2021

You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. So the trick here is: Create a page that curates brands’ coupons and / or reviews. Higher organic ranking by adding more relevant answers to your content.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). We can create and curate relevant content and promote the fact that our organizations have multiple ways to engage with key stakeholders. Marketers will sometimes roll out programs that require engagement and content creation and assume that everyone will jump on the bandwagon.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

DECEMBER 20, 2012

Photo credit: Wikipedia. It should be easy to see what all these stats have in common: The web’s shift to visual content. Your customers increasingly expect you to include rich visual content as part of their experience online. Enlist your customers to create content. Once upon a time, the web was all about text.

Trends 80

Trends Planning Youtube Wikipedia 80

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!,

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. To grow your email list, you can create gated content that users have to sign-up to receive. On-site SEO is all about the content. Produce content.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. It’s amazing stuff. And, guess what? A lot of it’s free, some of it’s cheap, and a lot of the best solutions make more sense then ever.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Hubspot

FEBRUARY 26, 2019

A lifestyle blog is often highly personalized, so it can often feel like you're reading a friend's curated journal entries. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. hype, but there’s an undeniable value of social bookmarking within the enterprise, where cross-links are very rare, search is typically bad, and personal bookmarks are one of the few indicators of content relevance.

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. Content marketing. The buzzword is new, but the practice of creating content that informs and educates – with a goal of selling a brand – is not. Content can be created or curated. The Content Marketing Institute is a great resource. . It’s spring, which means it’s mentoring season.

PR 80

PR Tips Public Relations Work Management 80

EveryoneSocial

OCTOBER 17, 2018

Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. This metric tells you that your brand is memorable.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

SEPTEMBER 14, 2011

One wag was quoted in TechCrunch as saying, “ If you were losing to Wikipedia would your next move be to buy Encyclopedia Britannica? They could buy six more content companies the size of Zagat, for example and still have some change left over. Not everyone thinks that Zagat was a worthy relacement for Yelp.

Purchase 80

Purchase Google Wikipedia Aggregators 80

Biznology

OCTOBER 5, 2011

Image via Wikipedia. The introduction of movable type removed much of the limitations around the distribution of that content. Not only that: the ability to add links to status updates, retweet and share enabled regular people to filter and distribute content too. Decoding the existing content out there would be a good start.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Paul Gillin

JUNE 4, 2010

Media isn’t content. For example, on Wikipedia you can always find out why an item of information is there. Newspapers traditionally provided a curated mix of content reflecting a professionally derived combination of what we wanted to know and what we needed to know. We are the media. Now they are real and social.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. You work hard to get great content in the right buyers’ hands at the right moment. But once you push out a nurture, how do key audiences find your content when they need it?

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

NOVEMBER 15, 2018

How much content have you created and curated for your business in the past twelve months? If you’re like most companies, you’ve dedicated a significant chunk of time and money into developing content designed to attract attention and drive sales. Why isn’t your content converting customers and driving sales?

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Hubspot

SEPTEMBER 15, 2014

Branson teaches us that you don’t have to come up with 100% original content for every channel you choose to be a part of, so you can relax a little if you’re concerned about having enough content to share. 3) Share a Balance of Corporate, Curated, and Original Content Topics. And guess what?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Single Grain

NOVEMBER 8, 2023

Think of it like a new and improved Wikipedia. Work With Us The Power of Collaborative Articles This new LinkedIn SEO strategy revolves around collaborative articles , content that is generated in part by users on LinkedIn. While the initial results are promising, the consistency and quality of content remains a concern.

Linkedin 52

Linkedin SEO Marketing AI Marketing & Strategy 52

seo.co

JANUARY 19, 2022

You can certainly ramp up what was curated historically, but just not too quickly. Companies creating content exist in a competitive environment where every second counts: Links need to show up as quickly as possible after publishing. It is best advised to work with an SEO expert to determine the best velocity for your link growth.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Marketing Insider Group

OCTOBER 11, 2012

The Content Challenge in B2B. Content and “becoming a publisher” is a huge challenge for businesses today. ” And he predicted that across the board in any large internet community, there would be a a similar mathematical content “distribution inequality” along the same segments: 1% create all the content.

Content 100

Content Wikipedia Rules Internet Marketing 100

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Valasys

JULY 2, 2019

When it comes to B2B marketing deep learning can aid in SEO keyword research, link building, and intent targeting & even can conduct the psychographic analysis of audiences for targeted content creation. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.”.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Webbiquity

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Optimization 100

Optimization Curation PR Public Relations 100

Marketing Insider Group

MARCH 18, 2015

I define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience, on a particular topic. Thought leadership is a key component of content marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Differentiation 100

Biznology

APRIL 18, 2013

Photo credit: Wikipedia. We’re entering – or, I should say, re-entering – an era where “Content is King.” Google and Bing are aggressively going after low-quality content, revising their algorithms to favor valuable content on a topic, not just spam. Yet, what are the top content challenges for marketers?

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80