Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. And then there’s content marketing — we know it’s evolving into outside-in marketing. Content Marketing is the New Website Content. The Language of Business is Moving Faster Than You Are.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MARCH 11, 2013

In essence: the Internet is humongous, with billions of users; its content is measured in exabytes ; participants are free agents and often anonymous or strangers; the platform is an immense forest, a fertile ground for infinite experimentation. Well, not exactly, or at least not always.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). At our fingertips are the tools to enable instantaneous viral and global communications. At our fingertips are the tools to enable instantaneous viral and global communications. Things should be going very well. This does not always happen and blame is placed on poor program execution.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

DECEMBER 20, 2012

Photo credit: Wikipedia. It should be easy to see what all these stats have in common: The web’s shift to visual content. Your customers increasingly expect you to include rich visual content as part of their experience online. Enlist your customers to create content. Once upon a time, the web was all about text.

Trends 80

Trends Planning Youtube Wikipedia 80

seo.co

JANUARY 19, 2022

If your site or specific page URL acquired 100 hyperlinks today and 10,000 tomorrow (without any virality involved), would that look natural to you? You can certainly ramp up what was curated historically, but just not too quickly. Virality & the Importance Of Quickly-Appearing Links. Google doesn’t think so either.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Marketing Insider Group

MARCH 18, 2015

I define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience, on a particular topic. Thought leadership is a key component of content marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Differentiation 100

Marketing Insider Group

MARCH 31, 2014

Why Content Marketing? We scroll right past the content we don’t want to see. And that is why brands have started producing content people are looking for. Whether it’s news or helpful tips and tricks or even entertaining videos, brands that aren’t creating content their audience wants are just wasting their marketing dollars.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100