Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. A CMS can help you build exciting, delightful content, resulting in more conversions and lead generation. HubSpot offers a CMS that's for businesses at any stage. To investigate alternative options to HubSpot.

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. Businesses make, on average, $3 in revenue for every $1.60

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What’s CTR?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page. What is a Featured Snippet?

Features 28

Features Google CTR SERP 28

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. It’s also about creating high quality content that people will want to read and share. So, while technical SEO is important, don’t forget the importance of good content!

SEO 98

SEO Practices Best Practices Lead Scoring 98

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The Google Sandbox effect is a hypothetical effect that applies to new websites, preventing them from ranking in the top search results of queries related to their content, even if they have ample high-quality content and links to support high rankings. Source: Hubspot.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? But maybe you haven't heavily invested in content yet.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Copy and paste the contents of this spreadsheet into a tab on the first spreadsheet. Action item: Update the post with additional content, more recent links, etc. CTR: Clicks divided by impressions.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

OCTOBER 3, 2018

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. The search engine uses your domain authority to make sure you can provide the highest-quality content about your specific subject matter.

Domain 78

Domain SEO SERP High Quality Lead 78

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. And that’s not going anywhere in 2024. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

FEBRUARY 20, 2019

For context, this blog started off with content for the first two years before they launched their flagship product. Now, they sell a catalogue of products highly relevant to their content and, thanks to one of the most entertaining Shark Tank episodes ever aired, they have acquired investments and a highly engaged niche community.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

MARCH 20, 2018

There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . CTR, Unique CTOR, Forwards/Shares and links clicked on.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. The thing is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

FEBRUARY 18, 2015

Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? 2) Don’t Stuff Your Content with Keywords. Optimizing Content for Users and Ranking. Solution: Stop using Meta keywords.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

NOVEMBER 11, 2020

With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Responding to their question with "Trust me" will not sway that individual to continue celebrating and investing in content marketing. Your content must be compelling enough to compel the searcher to click.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Content Marketing Institute ). PointVisible).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Rediscovering our momentum meant completely changing the way we plan, write, and optimize content. Traffic to the HubSpot Blog 2014 - 2017. Social algorithms (and users) love native content.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. What we discovered is that our strategy of brainstorming topics and relying on our intuition to determine our audience’s content preferences didn’t suffice anymore. Optimize your content for people before search engines.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. A higher score leads to better positioning of your ad -- and again, a better CTR. including search marketers !

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Single Grain

JANUARY 24, 2020

Older SEO metrics like content and backlinks are still as important as ever, so you shouldn’t ignore these ones in favor of the newer, “sexier” voice and zero-click search metrics when sharing reports data with your clients. Also, moving up a single position in Google increases relative CTR by 30.8%. Organic CTR.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

FEBRUARY 25, 2014

The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. This is a good time to do an audit of your site pages , which will surface any other issues you may have, like duplicate content. Headings and Content. Headings and Content.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Single Grain

JUNE 26, 2020

TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. Write Longer Content (Most of the Time). The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better).

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. An ad position of 1 is the highest on page one of the SERPs. Don’t be worried if your CTR is not high at first; the average click-through rate is around 2%, but can change depending on the industry and company.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

SmartBug Media

MARCH 18, 2020

Clicks: Once your ads are shown either in the search results on Google.com or throughout the Google Display Network, those who see them and are enticed by their content will click on them and be taken to your website. CTR : CTR stands for click-through rate.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

APRIL 25, 2017

While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP).

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

DECEMBER 22, 2020

As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the coveted number one spot. First, take a look at the content on each page. Let's say your company sells roof shingles.

Keywords 98

Keywords Lead Scoring Lead Ranking SERP 98