Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Convince & Convert

NOVEMBER 10, 2014

Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too. Sure, it’s nice when people land on your site because the title intrigued them, but you do not want to base your entire content strategy on the curiosity factor.

Creativity 168

Creativity Content Blogger Copywriting 168

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. And for good reason.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Integrated B2B

NOVEMBER 11, 2019

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. All our combined effort and creativity somehow pushed us ahead of the powerful competition. Peer recognition.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. Christopher Morin. Jenni Johnson. I’m Jenni. I obtained a B.A. I obtained a B.A.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

Marketing Insider Group

NOVEMBER 6, 2019

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. Harness the power of storytelling. Storytelling can be an incredibly effective marketing technique, as it helps your customers to believe in your mission and to actually become invested in the story of your business.

Product 206

Product Paid Search Agency Planning Storytelling 206

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Adobe Premiere Pro.

Creativity 73

Creativity Enterprise Management Work Management Mobile Advertising 73

nDash

FEBRUARY 9, 2022

To kick off February, we have a healthcare & higher ed copywriter, an Australian arts writer & journalist, a content strategist, and an expert content writer with a PhD in education. Shea is a passionate content writer and strategist. Meghan Gallagher. My background includes a B.S. Hello nDash community!

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers are creative.

Enterprise Management 101

Enterprise Management Work Management Marketing Management CMS Development 101

Litmus

SEPTEMBER 28, 2020

The Data Storyteller Award : Altos. The Content Converter Award : American Cornhole Association. Honorable mention : We also want to recognize Benjamin Coleridge for being a constant advocate for email design excellence and passing on his skills to the rest of his creative team. The Data Storyteller Award. Back to top ?.

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

nDash

NOVEMBER 23, 2020

Scott Duncan – Content Strategist & Writer . “I My areas of focus include storytelling, business, psychology, and mental health. Rachel Lake – Creative Storyteller. “My Hannah Isaacs – Copywriter and Marketing Strategist . “I’m Check them out below and get started today. Women’s health

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Valasys

JANUARY 23, 2024

Imagine: Dynamic emails: AI will tailor content, offers, and visuals to each recipient’s interests and purchase history. Hyper-local content: AI will serve up content relevant to a user’s specific location, needs, and preferences. Chatbots with emotional intelligence: No more robotic interactions.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Hubspot

MARCH 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold. 10 Compelling Above the Fold Content Examples to Inspire Your Own.

Examples 101

Examples Advertising Agencies Work Management Paid Search Agency 101

ClearVoice

JULY 9, 2020

Well, it’s a term created by the Head of Content for ClearVoice, Justin Mckinley , that speaks to the prevalent practice of collaboration among freelance business owners. Contrary to popular belief and assumption, social media is more than just posting content. Social creative designer. Social copywriter.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 98

Content Marketing Paid Search Agency Storytelling Content 98

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . Experienced writer and editor who is well-versed in optimizing content for SEO. privacy law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. All afford the opportunity to get a little creative.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Content generation Brand awareness is synonymous with driving sales, and content reigns supreme in achieving this objective.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

nDash

JULY 13, 2022

For this Wednesday Writer Roundup, meet an automotive industry expert, a sustainability and education copywriter, a wellness journalist, and a technical writer. Dave Hiebeler : Business Niche Content Writing for Marketing. Tiffany Connolly : Copy + Content Writer. My passion is storytelling.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want? In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. Do you see it?

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

EveryoneSocial

JUNE 2, 2020

Additionally, your creative and messaging will need to be tailored. Feedback can help guide your marketing communications strategy, reveal if content is getting stale, or show that something is working and how your organization should focus more on that winning aspect. Use storytelling to build trust. So what can you do?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. After the interviews, the first thing that became obvious was that not all writers are familiar with content marketing.

Work Management 167

Work Management Branding Brand Identity Paid Search Agency 167

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. Though we know you’d love to reread all of them, we also know you love how efficiently we provide you content. Content is king – but only in the right place at the right time.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Convince & Convert

JANUARY 15, 2014

Website copywriter? I told him I’d like to begin selling some of my more robust copywriting lessons as information products, but I never have before. Barry Feldman is a freelance copywriter, creative director, and content marketing creator and consultant. It felt like you were talking to me.” Online marketer?

Copywriting 167

Copywriting Skype Conference Social Media 167

Metadata

MAY 19, 2021

This is the third post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Messaging isn’t copywriting. And copywriting is HOW you communicate that message across different mediums and channels.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Digital Marketing World Forum

MAY 16, 2019

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. The creative process must begin with a strong copy line, from which designs and visuals can be extrapolated. There can be no visual story (and no content) without the words on the page. FRAMING THE STORY.

Storytelling 56

Storytelling Copywriting Buzz Course 56

Content Marketing Institute

JANUARY 8, 2019

Here are seven tried-and-true types of visuals, often used for product-focused marketing, to help your content-focused landing page convert. But content offerings usually are digital products. To create a sense of what your visitors will receive, show your digital content inside physical items (like a smartphone or other device).

Landing Pages 105

Landing Pages Tactics Conversion Storytelling 105

SmartBug Media

DECEMBER 30, 2020

It’s the home for all of your marketing content. Burroughs : New Logo + Web Design + Content Strategy. Convr : Dynamic Content with Animated Modules. Burroughs: New Logo + Web Design + Content Strategy. SmartBug performed a deep research analysis to inform development, content strategy, and the entire user experience.

Design 105

Design CMS Development Best Practices Work Management 105

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. Kasumi Mihori, SVP, Brand Creative, Sony Pictures Entertainment. Alexandre Antonello, Head of Marketing, LatAm, Burger King.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Content Marketing Institute

MAY 7, 2018

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I

Differentiation 104

Differentiation Top of Funnel Copywriting Advertising Mediums 104

Sprout Social

SEPTEMBER 2, 2022

With topics from creating business profiles to models you can use for your content plan, it covers topics that span a variety of sophistication levels. This course gets you comfortable with Excel and shows you how to create high-level data visualizations to make storytelling with data easy. Price (at the time of writing): $24.99.

Social Media 115

Social Media Training Course Resources 115

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101