accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

DivvyHQ

DECEMBER 15, 2022

Whether you're optimizing your website, working on a new one, or developing an app for your customers, UX copywriting is a key piece of the experience. Are you looking for ways to improve your digital customer experience? Our latest article provides a variety of tips from creating engaging copy, to simplifying complex instructions.

Copywriting 87

Copywriting Tips Marketing Websites Optimization 87

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Anyword

FEBRUARY 16, 2022

CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Your salvation lies in copywriting formulas. Here are seven copywriting formulas that we at Anyword leverage all the time – and some even appear on our platform. Storytelling.

Copywriting 66

Copywriting AIDA Marketing AI Lead Scoring 66

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. In today's world of content shock, everyone struggles for people's attention online. This struggle becomes a big challenge for small business owners and content creators. They have to develop a more careful approach to content. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. And for good reason.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

ConvertKit

MAY 14, 2019

All of that sounds well and good, but what about those “writer’s block” moments when you can’t seem to come up with new email content ideas? We want to help you build confidence to send value-packed emails to improve your email content creation. The preview text is typically pulled from the first few lines of your email content.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

ConvertKit

MAY 14, 2019

All of that sounds well and good, but what about those “writer’s block” moments when you can’t seem to come up with new email content ideas? We want to help you build confidence to send value-packed emails to improve your email content creation. The preview text is typically pulled from the first few lines of your email content.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

SEPTEMBER 16, 2014

Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. And if you’re marketing a disruptive product or service, hard-sell copy. Read the whole entry. »

Copywriting 166

Copywriting Storytelling Class Content 166

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Unbounce

AUGUST 4, 2021

You’re copywriting— writing for conversions. This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration. Content with a low FRES has fewer words per sentence and syllables per word, leaving less room for long-winded jargon. You’ll be converting more visitors in no time.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

BOP Design

SEPTEMBER 24, 2019

When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content. Work with a Professional Copywriter.

Copywriting 63

Copywriting Allocation Work Management Marketing Management 63

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

BOP Design

SEPTEMBER 16, 2021

Read more: What to cut and what to keep in your content strategy. Work with an Experienced Copywriter. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. However, it’s unlikely any of them also have an advanced degree or experience in copywriting. The takeaways?

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Tips Allocation 115

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement. Melanie LoBue.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

ClearVoice

NOVEMBER 2, 2018

The answer to that question depends on the business goals for the content you want to create. You need content. What type of content writer do you need? 10 common types of writers in media and content marketing. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades. Not so fast.

Copywriting 111

Copywriting Content Click Rate Social Media 111

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Integrated B2B

JANUARY 17, 2020

This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories. This is where the art and science of storytelling comes in. The significance of storytelling.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

Contently

JANUARY 6, 2017

By the turn of the 20th century, The Furrow had started experimenting with narrative storytelling. After making the sales pitch up front in the first two pages, this issue from 1901 delves into impressive pieces of narrative storytelling. Damn, they don’t make copywriters like that anymore. A boy can dream.

Content Marketing 151

Content Marketing Advertorials Work Management Content 151

Contently

FEBRUARY 19, 2021

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Now operating in 29 countries, it’s emerged as a financial information leader that can help anyone, at any stage of investing, with unique content. “In As Owens put it, “At Morningstar, content is our business.”

Work Management 166

Work Management Marketing Management Business Paid Search Agency 166

Martech

MARCH 17, 2023

It’s suitable for straightforward content like “How to grow avocados at home” but is more limited for B2B pieces, where you must constantly tweak your content or ask AI to rewrite paragraphs on the fly. Step 1: Find your keywords WriteSonic puts content optimization front and center. Jasper can do way better.

Marketing AI 89

Marketing AI Copywriting Landing Pages FAQ 89

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. Whether it’s content or copy, reach out with your project idea and let’s make a change!

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

Marketing Insider Group

NOVEMBER 6, 2019

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. Harness the power of storytelling. Storytelling can be an incredibly effective marketing technique, as it helps your customers to believe in your mission and to actually become invested in the story of your business.

Product 200

Product Paid Search Agency Planning Storytelling 200

nDash

NOVEMBER 23, 2020

Scott Duncan – Content Strategist & Writer . “I My areas of focus include storytelling, business, psychology, and mental health. Rachel Lake – Creative Storyteller. “My Hannah Isaacs – Copywriter and Marketing Strategist . “I’m Nicky LaMarco – Health Writer & Content Strategist .

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

nDash

FEBRUARY 9, 2022

To kick off February, we have a healthcare & higher ed copywriter, an Australian arts writer & journalist, a content strategist, and an expert content writer with a PhD in education. Shea is a passionate content writer and strategist. Meghan Gallagher. My background includes a B.S. Shea Cummings.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

ViewPoint

FEBRUARY 8, 2016

Matt mentioned three critical roles within the dream team: a marketing technologist, a master storyteller, and a demand generation manager. While segmenting your target customers into personas is an essential marketing strategy, the true challenge in storytelling is creating compelling messages that drive revenue.

CMO 168

CMO Planning Storytelling Ad Building 168

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 98

Content Marketing Paid Search Agency Storytelling Content 98

BOP Design

FEBRUARY 24, 2020

In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. In reality, particularly in B2B content marketing, this is rarely the case and good writers know this. As she states in the article, digital content is consumed differently than print content.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68