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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Think HIPAA in healthcare and customer protection in financial services.

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The Responsible Approach to Generative AI

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

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How to craft an effective AI use policy for marketing

Sprout Social

Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently. Plus, it securely enhances operational efficiency across the organization.

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Marketing leaders, are you actually ready for AI?

Martech

AI is here to stay, poised to transform how your company operates and engages with customers. A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. HubSpot, for example, has an integrated AI assistant to help create and polish content.

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. Additionally, YouTube Studio lets you manage your video content , update thumbnails, titles, and descriptions, add captions, respond to comments, and configure monetization settings.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. However, knowing where to begin in assessing the risks and benefits can be challenging. It’s half the battle.