Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. Marketers Will be Able to Convert Customers’ Interests into Conversions.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Launch Marketing

DECEMBER 6, 2023

This comprehensive checklist covers: The components of a successful product launch Key tactics to include in the product launch Marketing elements to focus on leading up to the launch Article: B2B Marketing Webinars: How to Create a Lead Gen Webinar Webinars prove to be one of the most successful lead-generating tactics for B2B organizations.

Resources 136

Resources B2B Marketing Planning B2B 136

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Before you dive into marketing channel performance, content updates, and pipeline review, you need to understand what the current needs are in your market.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Tools Findability is key to content marketing success.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Martech

MARCH 27, 2024

Longer sales cycles: The personalized nature of ABM can sometimes lead to longer sales cycles, meaning marketers must weigh the potential benefits against the patience required for the strategy to yield results. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

Account Based Marketing 111

Account Based Marketing Spending B2B Marketing ABM 111

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2017

Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. Who should own lead generation? They network. They get referrals.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Contently

JANUARY 30, 2017

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required. percent for LinkedIn. on LinkedIn).

Distribution 60

Distribution Linkedin Facebook Allocation 60

Contently

FEBRUARY 21, 2017

As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. “It It used to be gate everything and don’t give away any content for free,” he said.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Marketing Insider Group

DECEMBER 21, 2020

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Shift from lead gen to customer retention. Boost content integrity.

Marketing Budget 350

Marketing Budget Marketing Budget Creation Budget Programs Research 350

Lake One

MAY 14, 2020

You can make that easier by measuring content engagement with these five engagement metrics : 1. A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. Related Reading: Lake One’s Guide to LinkedIn Marketing.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Heinz Marketing

JULY 29, 2022

Advanced Lead Gen — a LinkedIn Learning course led by our own Matt Heinz. Account-Based Marketing Foundations — a LinkedIn Learning course led by Sangram. Inbound Marketing – a HubSpot Academy certification. Content Marketing — a HubSpot Academy certification.

Resources 105

Resources B2B Marketing Analytics Tools Lead Gen 105

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Here are just a few of their strategies.

Top of Funnel 103

Top of Funnel ROI Sales Management Webinar Metrics 103

Only B2B

DECEMBER 29, 2022

In contrast to the first few months of COVID-19, most businesses are not completely reducing their marketing spending. Instead of spending less on paid content marketing and advertising, B2B organizations are making the most of their budgets by concentrating their efforts on methods that naturally attract leads to their website.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Marketing Budget Creation 102

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 102

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. LEADSCON 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

markempa

DECEMBER 30, 2013

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. .

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Then make the content relevant to the people you want to attract. And if you want to attract different types of people, be sure to create content to suit them. And unfortunately, only about half of demand generation marketers are using personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Metadata

MARCH 15, 2022

If you want to have any long-term success with lead gen you have to get your demand gen strategy in place first. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.). What is lead generation? Should you prioritize demand gen or lead gen?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

The Point

DECEMBER 6, 2010

Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Getting the Most from Salesforce.com: A Conversation with David Taber.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Pam Didner

SEPTEMBER 23, 2021

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 Check out my blog post “Update your marketing strategy” here.

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Contently

JUNE 8, 2017

As a content strategist, I ask people about their content marketing goals every day. “Would you like some lead gen with that?” Right now, there’s no easier way to target buyer groups than through Facebook and LinkedIn. Drive users to the landing page of a premium gated piece of content.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. How do I reach my target marketing in a crowded online space? Content marketing with a customer-centric focus.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SWZD

JANUARY 15, 2018

Social media and lead generation: two worlds that were not traditionally associated with each other. But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan. Platforms are making it easier than ever to navigate lead gen options and capture valuable leads.

Demand Generation 54

Demand Generation Social Media Demand Planning 54

NetLine

JULY 2, 2020

Where Does B2B Marketing Go From Here? We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. B2B marketers have already had to adjust so much of what they had planned for 2020. Delivering Immediate Valu e is the Key to B2B Lead Gen Success.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

SWZD

JANUARY 14, 2018

Social media and lead generation: two worlds that were not traditionally associated with each other. But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan. Platforms are making it easier than ever to navigate lead gen options and capture valuable leads.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

NetLine

JULY 27, 2023

I was hooked on programmatic marketing. With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset. How does Content Marketing fit into your overall marketing strategy?

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Outgrow

SEPTEMBER 12, 2022

Outgrow created a free tools page for marketers to explore ways they can improve their demand generation strategy. . For example, they have a free idea generator tool for marketers. This showcases the Outgrow tool but also helps marketers figure out how they can leverage the Outgrow tool. . LinkedIn- Refine Labs.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52