Content Marketing Institute

JUNE 26, 2019

But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading → The post Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen appeared first on Content Marketing Institute.

Lead Gen 94

Lead Gen Demand Lead Scoring Lead Ranking 94

KoMarketing Associates

DECEMBER 28, 2017

Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. ClearVoice recently asked 1,000 content marketers from around the globe, “What’s your biggest challenge with content?”

Content Marketing 191

Content Marketing Lead Gen Content Marketing & Strategy 191

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Relevance 110

Relevance Lead Gen Content Marketing Content 110

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Before you dive into marketing channel performance, content updates, and pipeline review, you need to understand what the current needs are in your market.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

SnapApp

OCTOBER 17, 2018

From start to finish, marketers now need to do more to capture prospect attention, nurture them down the funnel, and arm sales with the prospect insights needed to effectively drive home sales. Given the complex nature of B2B lead generation, it goes without saying that there are plenty of stumbling blocks that can hinder lead gen efforts.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

Biznology

MARCH 27, 2015

That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). Have webinars been successful in your lead-gen efforts? The post Are you doing webinars for lead gen? B2B Marketing Content Marketing B2B marketing Content marketing sales marketing Webinar'

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

markempa

JUNE 2, 2014

” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. MarketingSherpa Lead Gen Summit 2014 November 3-6, San Francisco. You might also like.

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

SnapApp

APRIL 8, 2015

In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. After three rounds of intense competition, one lead gen channel has emerged victorious: the website! Content loading. . So, what makes the website such an effective lead gen channel?

Lead Gen 48

Lead Gen Advertising Channels Lead Scoring Lead Ranking 48

Marketing Insider Group

FEBRUARY 12, 2017

It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. The post URR: A Made-Up Metric to Save Content Marketing from Making More Crap appeared first on Unthinkable. The design sucks. The copy is awful.

Content Marketing 166

Content Marketing Lead Gen Content Marketing 166

markempa

APRIL 28, 2014

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Develop a highly focused, targeted strategy.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Types of B2B Lead Generation Strategies.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content Marketing. Content is a vital component of every digital marketing strategy. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Tools Findability is key to content marketing success.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Contently

FEBRUARY 21, 2017

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. It used to be gate everything and don’t give away any content for free,” he said. But since then, things have changed.

Marketing Qualified Leads 102

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 102

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Related Resources: Lead Gen Summit 2013: Sept.

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Launch Marketing

DECEMBER 6, 2023

This comprehensive checklist covers: The components of a successful product launch Key tactics to include in the product launch Marketing elements to focus on leading up to the launch Article: B2B Marketing Webinars: How to Create a Lead Gen Webinar Webinars prove to be one of the most successful lead-generating tactics for B2B organizations.

Resources 134

Resources B2B Marketing Planning B2B 134

Kapost

APRIL 22, 2016

In the world of content marketing, there are no shortcuts: you need high-quality storytelling to build a strong connection with your target audience. Case studies are great tools for demonstrating the value that your company provides, and they should be a core part of your company’s content marketing repertoire.

Lead Gen 48

Lead Gen Conversion Lead Scoring Lead Ranking 48

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

ViewPoint

APRIL 25, 2011

This is why so much lead wastage is going on. It’s why marketing can’t prove quantifiable value in return for spend. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. Don’t get me wrong.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2017

Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. Scott Raeihle stated, “Marketing should ‘own’ lead gen.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

markempa

DECEMBER 29, 2014

Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Develop a strategic lead generation portfolio.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. The right content can address people’s concerns or improvement requests.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Lake One

MAY 14, 2020

Brand Market Share. Stan Tan of Selby’s , “The end goal [of content marketing] is building a brand so you don’t have to rely on spending money on TV ads, Facebook ads or other forms of advertisements.”. Brand market share is a tactic you can use to measure this. Related Reading: Best B2B Lead Gen Tools.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

KoMarketing Associates

OCTOBER 21, 2020

Below is an example of a custom image that clearly outlines what deal is being promoted, making it as easy and quick as possible for the target audience to decide if they’d like to take further action: Vary Content Marketing Assets in LinkedIn Campaigns. Evaluate LinkedIn Lead Quality.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. You Aren’t a Good Writer or Editor. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. They knew it was a piece to the marketing puzzle they were missing, and they were ready to go all in to make the MIG approach successful for RevBoss.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. AI in #contentmarketing: Find #SEO-friendly #content topics via text mining.

Marketing AI 90

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 90