Content Marketing Demonstrating Intent Lead Gen Linkedin 
SmartBug Media
OCTOBER 9, 2019
Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Before you dive into marketing channel performance, content updates, and pipeline review, you need to understand what the current needs are in your market.
Ledger Bennett
MAY 7, 2020
Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. Content Examples: Blog posts, videos, podcasts, helpful articles, etc. Content Examples: Audit, Free trial, access to tools, FAWs, customer testimonial, Demo Request.
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Rev
JANUARY 18, 2023
And that’s because both are important for a successful marketing strategy and often go hand in hand. However, demand generation focuses on interest and desire for your product or service over the long term. In contrast, lead generation (aka lead gen) focuses more on acquiring new leads and customers.
Anteriad
APRIL 25, 2023
Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content marketing is important because it can attract Influencers and lead to shares, which boosts potential traffic and customers.
Anteriad
APRIL 25, 2023
Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content marketing is important because it can attract Influencers and lead to shares, which boosts potential traffic and customers.
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