KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. This is a trend legal companies shouldn’t miss. Storytelling content based on data Storytelling and data are a great mix.

Rules 91

Rules Storytelling Content Distribution 91

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Contently

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. The platform isn’t saturated with advertising, but many B2C companies are already active.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. You’ve spent time, money and energy creating a valuable product. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. An overview of disruptive marketing.

Marketing AI 123

Marketing AI Campaigns Ad Building Paid Search Agency 123

Brightedge

DECEMBER 9, 2021

Google’s market share sat at 87% in September 2021. As such, this article will focus on the acknowledged giant of the industry. The acronym “EAT” refers to a bundle of three ranking factors used to determine the quality of content on a site: expertise, authority, and trust. Expertise, Authority, and Trust (EAT).

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Oktopost

MAY 7, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Never before has there been a channel that people can market anything (themselves, their market or their brand) that has such authenticity. To help your brand voice be heard, content is key. However, social moves fast.

Transparency 130

Transparency Social Media Work Management Media 130

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. Establish the solution , which is the specific product or service that your company was able to provide in this instance. Identify the problem they were facing.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Zoominfo

APRIL 9, 2018

As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Some companies, like QAD Inc.,

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Launch Marketing

MARCH 17, 2022

Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget. While webinars are being utilized across all industries, B2B webinars have certainly become one of the primary ways to distribute information, and even gain quality leads.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Today, we bring this series to a close with the final installment– for marketers, of course.

Planning 164

Planning Work Management Zoominfo Storytelling 164

BenchmarkONE

OCTOBER 1, 2020

They’re doubling down on various digital marketing tactics because they know we’re searching for a little more at-home entertainment via Netflix (exhibit A: Netflix’s newest documentary, The Social Dilemma ), or, more popularly, social media. . Which is why influencer marketing is perhaps more effective now than ever.

Small Business Marketing 133

Small Business Marketing Advertising Agencies Business Paid Search Agency 133

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

SmartBug Media

JANUARY 18, 2021

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Build an all-inclusive inbound marketing engine.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Pick one for one.

Conference 95

Conference Planning Budget Programs Content 95

BenchmarkONE

APRIL 16, 2020

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. The sheer mass of content that needs to be created can look like a formidable wall to climb, but it’s actually more like a set of stairs. Every marketing campaign begins with establishing your ideal customer.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

PureB2B

MARCH 30, 2022

It should be no surprise that more than 60% of marketers consider personalization key to improving lead quality. These days, customers across all industries have come to expect personalized buying experiences customized to their specific needs. Table of Contents What is Lead Nurturing and Why Does Personalization Matter?

Lead Nurturing 62

Lead Nurturing Personalization Ideal Customer Profiles Leads 62

PureB2B

MARCH 30, 2022

It should be no surprise that more than 60% of marketers consider personalization key to improving lead quality. These days, customers across all industries have come to expect personalized buying experiences customized to their specific needs. Table of Contents What is Lead Nurturing and Why Does Personalization Matter?

Lead Nurturing 62

Lead Nurturing Personalization Ideal Customer Profiles Leads 62

KoMarketing Associates

MARCH 18, 2014

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already. Creativity Matters. Scheduling Matters.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Most likely, the first one is “What exactly is it?”. Lead generation.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. What is UGC?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Outbrain

JUNE 29, 2022

Post your content beyond your blog. Always revisit your content and strategy. If you’re a B2B marketer, and you want to stand out from your competitors, then you’re probably thinking a lot about thought leadership. So your task is clear: thought leadership is the lifeblood of any sound content marketing strategy.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

SmartBug Media

MAY 22, 2020

Using email in your marketing strategy can lead to powerful impact. As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. The Power of Email Marketing. You can do this by creating nurture programs with Marketo's Engagement Program.

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104

ClearVoice

SEPTEMBER 15, 2020

What is content marketing? (A ” In other words, companies attract prospects and customers to their sites or social media pages and ultimately turn those eyeballs (and the people behind them) into sales. Content marketing: A timeless marketing technique. A brief refresher).

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Strategic-IC

FEBRUARY 18, 2022

Account-based Marketing started with large corporations that sold complex, high-value, and high-consideration solutions. How companies buy. Taking the customer (current or future) through a learning process of the market, the solution, the why, how, where, etc. The new role of Sales (and Marketing). It was laborious.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. It’s also crucial for driving account based marketing (ABM) initiatives. Targeting Personas, Geographies and Use Cases.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Convince & Convert

AUGUST 27, 2015

It was a simpler life, from a content consumption and communication point of view. As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. Information overload can be a real problem–both personally and professionally ( big data! Your industry?

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Kevin Indig

NOVEMBER 6, 2023

SEOs and marketers, Meet Wix Studio, the new web creation platform for agencies to deliver exceptional work with absolute efficiency. Serve any industry with native business solutions that extend with APIs. Meet Wix Studio, the web creation platform for agencies! Got an eclectic mix of clients with complex needs?

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59