PathFactory

AUGUST 11, 2021

Buyers now bring consumer-like demands for hyper-relevant, self-directed content into every purchase decision. To keep up, marketers need to overhaul and future-proof their content engines. At the same time, marketers can uncover how different content assets influence prospects at every stage of the buyer’s journey.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading →

Process 128

Process Content Marketing Content Creativity 128

Content Science Review

JULY 23, 2023

Where should your organization start with artificial intelligence and content? This whitepaper offers perspective based on our experience and our unique research.

Content 52

Content Research Organization 52

Marketing Insider Group

JANUARY 3, 2019

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your competitors.

Content Marketing 214

Content Marketing Content High Quality Lead Marketing & Strategy 214

Top Rank Marketing

OCTOBER 20, 2023

At Content Marketing World in Washington D.C., This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing. If you’re lacking imagination and you put “crap” in to the prompt of a GenAI system, you’ll simply get “crappy” content out.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

SEMrush

FEBRUARY 2, 2023

Content intelligence is a process that uses machine learning and AI to provide content strategy insights.

Content 92

Content Process 92

DivvyHQ

APRIL 25, 2023

Which skills or talents are most important for content creators? In our latest post from guest contributor Tom Siani, he explores the three key skills needed for success: intelligence, creativity, and tech-savviness.

Creativity 80

Creativity Content Process Copywriting 80

PathFactory

MAY 9, 2023

PathFactory is no stranger to this area—after all, we’ve been working on AI for the last several years, particularly through leveraging language models to make content recommendations to improve website performance. The obvious use case is to use them to help create content–but that’s table stakes. Cue Generative AI.

Generation 52

Generation Marketing AI Lead Ranking Content 52

PathFactory

FEBRUARY 8, 2023

AI, and more specifically content intelligence , is transforming B2B marketing by helping businesses offer highly personalized content experiences that help generate better results in the forms of leads and closed deals. It’s about delivering the right content to the right people at the right time. The result?

Top of Funnel 64

Top of Funnel Marketing AI Cold Calling Funnel Advertising 64

Contently

MARCH 14, 2018

This year’s Intelligent Content Conference (ICC), produced by the Content Marketing Institute, is no exception. A cohort from Contently is heading to Las Vegas to hear more about what questions people want answered, what investments they want to make for the future, and what trends are already taking over.

Content Marketing 141

Content Marketing Paid Search Agency Content Ideal Customer Profiles 141

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. Data-driven content marketing is the future.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. Revenue intelligence is all the buzz in the B2B world right now – and for good reason. There Is No Revenue Intelligence Without Content Intelligence.

Forrester 59

Forrester Research B2B Content 59

ClearVoice

JULY 20, 2021

A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Apparently, someone fed a few ‘Batman’ scripts into a content generator and the result was mostly laughable with gibberish served up as dialogue. It’s also likely to be a useful content marketing tool.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

PathFactory

MARCH 31, 2023

The post 2023 Content Intelligence Report appeared first on PathFactory.

Content 52

Content Personalization 52

PathFactory

JANUARY 30, 2023

Content intelligence during post-sales Some marketers will spend their time curating the perfect buyer journey to increase lead generation , while treating onboarding and customer resources as an afterthought. By using content intelligence , your customer marketing teams will have the opportunity to: Explore new sales opportunities.

Planning 52

Planning Buyer's Journey Advertising Agencies Lead Gen 52

Atomic Reach

FEBRUARY 11, 2019

However, now we can hardly imagine life without artificial intelligence (AI). It has even found its way into content marketing because it has the capability to optimize the work and to execute better than humans in particular tasks. In this article, we’ll focus on how artificial intelligence to the content marketing ecosystem.

Marketing AI 106

Marketing AI Top of Funnel Content Marketing Paid Search Agency 106

The ROI Guy

NOVEMBER 7, 2017

You need “intelligent understanding”: insights into a specific prospect’s challenges, what they need, and what value your proposed solutions can really deliver. These Interactive tools provide prospects with a personalized assessment, analysis and content in real-time based on intelligent prompts and responses.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. What AI Can Do For Content Marketers. What AI Can Do For Content Marketers. Here are a few ways AI can be leveraged by content marketers: Narrow the Content Discovery Gap.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Atomic Reach

MARCH 15, 2019

Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture. What Could Content Intelligence Show? Use AI Platforms to Determine Keyword Sentiment.

Intent 105

Intent Top of Funnel Marketing AI Content 105

6sense

DECEMBER 10, 2021

New BI-Directional, Closed-Loop Integration Passes First-Party Content Signals from PathFactory into 6sense. PathFactory and 6sense announced they are strengthening their integration to incorporate PathFactory’s content intelligence into 6sense’s intent data to give B2B marketers access to smarter predictive models.

Intent Data 62

Intent Data Intent Content Segmentation 62

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Content Science Review

NOVEMBER 12, 2020

Access our subscriber-only 10 question self-assessment to determine your readiness to establish and use a content intelligence system.

Content 59

Content Tools 59

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest? Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

PathFactory

MARCH 31, 2023

The post How Content Intelligence Drives Digital Transformation for B2B Marketers appeared first on PathFactory.

Digital Transformation 52

Digital Transformation B2B Marketing B2B Content 52

PathFactory

MARCH 31, 2023

The post Aligning Sales and Marketing teams with Content Intelligence Webinar appeared first on PathFactory.

Webinar Metrics 52

Webinar Metrics Content Marketing 52

Avitage

MARCH 4, 2014

Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. They also call themselves “content strategists”. I learned these are the people who, in some important ways, are technically ahead of many content marketers. What is Intelligent Content?

Enterprise Management 120

Enterprise Management Content Marketing Content Conference 120

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

PathFactory

MARCH 31, 2023

The post How to Create Content Intelligence That Drives Engagement and ROI appeared first on PathFactory.

ROI 52

ROI Content 52

MarketMuse

MAY 13, 2020

How Lionbridge uses MarketMuse AI to evolve their content strategy in real-time. The post Adapting Content Intelligence for COVID-19 appeared first on MarketMuse.

Content 59

Content SEO 59

PathFactory

MAY 31, 2021

You need a lot more than a savvy marketing team to deliver this level of personalized, relevant content experiences at scale. You need content intelligence. So, first thing’s first… What is content intelligence? So how does content intelligence actually work? Content intelligence in practice.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

PathFactory

MARCH 31, 2023

The post Personalization at Scale: How to Leverage Content Intelligence for Engaging B2B Customer Experiences appeared first on PathFactory.

Personalization 52

Personalization B2B Content 52

Cortex

MAY 31, 2019

What if all of the content that we are creating right now is going to provide machine intelligence with knowledge of what humans are like? Artificial Intelligence is still in the early days of adaptation, but it’s advancing rapidly - this is the perfect time to get involved.

Content 63

Content 63

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

NOVEMBER 9, 2021

Yesterday we announced an exciting new chapter in PathFactory’s journey, with a significant new investment from private equity firm, Vertu Capital, that will accelerate our goal of becoming the world’s leading Intelligent Content Platform. Intelligent, AI-driven content and automation is the future of B2B digital marketing.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Cortex

JUNE 7, 2019

Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world.

Content 75

Content Process Companies Storytelling 75

Seismic

MARCH 11, 2021

Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. It’s eye-opening to see how much the sales content solution (SCS) space has evolved in just the last six months. Buyers know you, and they expect you to know them just as well, if not better.

Personalization 52

Personalization Forrester Content Social Media 52