B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. It’s not just that social media technology is a new “tactic” that must be learned and adopted.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. Marketing Soapbox analysis b2b marketing results social media strategy'

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. So, if you find yourself wanting to rant on social media, take a moment to consider the results.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. Need help setting up and tracking social media for your business? Contact New Incite today. We provide set up, training and ongoing support for social media marketing. Start with the basics as described below.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? But, I digress.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

FEBRUARY 6, 2015

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. But, should you really do this? Here are some benefits of doing so.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. An un- or poorly-branded company page on social media shows that you’re not consistent.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Be consistent with your social media activity and content.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is true of all social media.)

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 11, 2014

Everything is more visual on social media. Contact New Incite today. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Social Media/Web 2.0 b2b content Facebook LinkedIn marketing social media'

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. Contact New Incite today. At the top of the list for tactics used were 1.) case studies.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JULY 31, 2013

It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

NOVEMBER 24, 2014

Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Contact Jennifer Beever at New Incite today. Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

APRIL 15, 2013

. ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? New Incite provides set-up, training, consulting and on-going execution services for social media. Contact us today about our social media services.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

FEBRUARY 19, 2015

Do you need help with your marketing and social media strategy? Contact New Incite today. Social Media/Web 2.0 marketing plans results social media strategy Twitter' Photo by Karunakar Rayker on Flickr , Some Rights Reserved.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JULY 12, 2013

Our Smart Relationship Manager helps you turn your contacts into customers for life. Integrated social media showing you all in one place the convos your prospect is having with you and others. Marketing Soapbox b2b marketing sales social media' “We’re the #unCRM. Engagement. socialselling #socialbiz.”

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your social media profiles, including content and contacts or followers. What if something were to happen to your online marketing presence?

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

MAY 3, 2011

They contacted me with little time to spare before their intended product launch at an industry event. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. ” Their answer?

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Contact New Incite today to start your competitive analysis and marketing plan.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Some companies are crowdsourcing logos and other designs through social media. Same as fax. Your audience.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. The more others share about you and your content, the better your website performs.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

FEBRUARY 22, 2012

And social media has a lot to do with it. To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services. For information on getting “there,” contact New Incite today. You bet it does.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Contact me via our website contact form or call me at 818-347-4248.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). Connect with industry thought leaders, editors at publications, potential partners on appropriate social media.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Understanding of technology. Photo on Flickr by losmininos. Some Rights Reserved.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JANUARY 11, 2013

Now, it would be nice to know that people think for themselves, but much of social media builds upon consensus. Do you want a better presence on this social media platform? Contact New Incite today. For example, Facebook defaults its news feed to the most popular stories, or those with the most likes and comments.

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 5 Tools to Battle Social Media Content Overload. For more information about great headlines or for help with your online marketing, please contact us at New Incite today.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100