Remove Contact Remove Help Remove Information Remove Service

Trending Sources

Better built than bought – how to build your email marketing list


Even if the list you purchase is legit–meaning folks have opted in to having their email addresses shared–they haven’t opted in to having you contact them. Using a purchased or rented list will also almost certainly break the user agreement you have with your email service provider– Mailchimp , Vertical Response , Constant Contact , etc. Here’s why. Do I know you?

List 45

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

It's All About Revenue

by Jonathan Riemer | Tweet this While it’s always a good practice to clean out your database from time to time, you can bet there are always some valuable contacts hidden amongst the stale. Here are some of the hottest ways to Get Those Cold Contacts Warm Again : Thaw Cold Leads: Get Those Cold Contacts Warm Again! Offer a helping hand. from Eloqua. Think multi-channel.

12 of the Best 'Contact Us' Page Examples You'll Want to Copy


But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Think about how many contact pages you've stumbled upon that look like they were built in the 1990s, even if the rest of the website is beautiful and updated. So, what do great 'Contact Us' pages look like?

4 Essential Emails You Should Send to Engage New Contacts

Vertical Response

Getting new email contacts is exciting. New contacts can turn into loyal subscribers or frequent customers down the road. To get you on the right track, here are four emails we recommend sending to your new contacts to help maximize your chances for a long-term relationship – outline these on your sign up page so your newest subscribers know what to expect: 1.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. normal point of sales/marketing contact. Broaden your points of contact. Don’t just talk about your product or service. Use every contact with a potential buyer as. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

Help 40

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. As a result, you will disrupt their paradigm and leave them no choice but to consider your product or service. Increasingly, almost all of this research occurs before a buyer contacts your sales team. How does insight selling work?

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? At KoMarketing, we recently kicked off a new SEO program and the point of contact said one of the company’s core competencies is its ability to answer the technical questions.

5 Easy Ways to Ignite Your Customer Service

Vertical Response

Then you can slice and dice that information and offer specials or information based on their interests. Where does all this information live? Think about your contact management system (if you have one), your e-commerce service, or even your email marketing company. I was just at a hotel where I received amazing service. Know your customers. Surprise them.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. normal point of sales/marketing contact. Broaden your points of contact. Don’t just talk about your product or service. Use every contact with a potential buyer as. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help.

A Service-Based Business’s Guide to Email Marketing

Vertical Response

Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email is much different than the big box stores at the mall.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. 1) What are the most important factors in search engine ranking, and how will you help me get better results? ” 13) How can you help with conversion rate optimization?

SEO 99

4 Emails Your Service-Based Business Should Send

Vertical Response

Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. We’re here to help our service-based clients with a little email inspiration. Educational information. Contact Wendy at ©

6 Ways Social Data Can Inform Your Marketing Strategy


Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Integrate Social Data with Your CRM or Contacts Database. Spot the Trends.

Media 45

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. normal point of sales/marketing contact. Broaden your points of contact. Don’t just talk about your product or service. Use every contact with a potential buyer as. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

What you had was the illusion of privacy, which has gotten harder to maintain as technology makes it easier for people to access information about you. Your home phone number used to be public information (and still is, unless you pay the phone company to keep it unlisted). Sites like this aggregate information from all public sources and make it easily searchable. hl=en.

Customer Service in 2016: More Channels + More Data = Greater Insight

CMO Essentials

On the other hand, it’s time to predict and prepare for the key trends that will influence your customer service activities in the coming year. Video as a Customer Service and Support Channel. Examples of this might include showing the back of a cable box to a remote contact center agent for help hooking things up or getting video assistance when trying to assemble a new piece of furniture. Stay tuned for some related upcoming research in 2016 to learn how video might affect your customer service programs. Live Chat Becomes Part of Omni-Channel Programs.

Social media strategy leaders: Lisa Marcyes


Customer support channel to answer inquiries and provide customer service. With 55% of B2B buyers doing their research by using social networks, social channels provide a real-time platform where buyers can share information, research products, and make informed decisions when it comes to their purchasing decisions.). Welcome, Lisa ! Manage social influencer outreach. Events.

Little Secrets to Contact Forms That Convert [Quick Tip]


When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. Gathering information on your customers is a tricky thing. Still, every bit of information you gather helps you tailor future content, the services you offer, and even the products you sell to meet their needs.

How to Grow Your Email Contacts Organically

Hinge Marketing

But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. With a metaphorical swipe of your credit card, you magically have 10,000 shiny new contacts. Your firm might purchase email lists because it’s routine or due to uncertainty of how to get contacts otherwise. in return. Online events.

Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias

HG Data

Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. In an effort to grow our contact rate, I developed a two-stage model comprised of an overseas team, whose sole responsibility was to validate prospect data before it hit sales to ensure we were targeting the right customers. Today’s marketing stack is enormous; we’re talking thousands and thousands of suppliers and services. Here’s what he had to say. I’m all about lists.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. More and more of professional life is moving online – and the professional services world is no exception. Figure 1.

How Agencies Price Their Services, In 4 Charts


There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services? How Agencies Price Their Services. And they have a lot to offer.

Price 38

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions


Because salespeople don’t know where prospects turn for information as they move through the buyer’s journey. Because sometimes the only way to help clients understand what they do and don’t know is to show them. I ask, for example: Where do buyers look for information when they first decide to tackle [fill in whatever problem your product or service solves]? The result?

Top 10 Marketing Techniques for Professional Services

Hinge Marketing

How can professional services firms raise their reputation and visibility in the marketplace? In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. So what are the top techniques for professional services firms today? Defining Marketing Techniques.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

It can synchronize data with other systems using batch imports and exports or via Web services. Beanstalk itself provides basic CRM features including call notes, task reminders, opportunity tracking, and drill-down to a lead’s contact history, behavior history, score history, campaign history, and link history. But clients aren't required to use Beanstalk services.

Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

Remember, or be shocked to learn, that leads in Salesforce are independent of accounts; when they are connected to accounts they become contacts. Engagio tries to match on information within the lead record itself and, if that fails, appends data from LeadSpace to help. Some messages can be automated but most are assigned to human sales or service agents. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days.

5 Professional Services Marketing Trends to Watch in 2016

Hinge Marketing

Here is my take on marketing trends in professional services for the coming year. The landscape for professional services marketing continues to shift. Content Marketing Will Continue to Dominate Professional Services Marketing. Professional services marketers will continue to use content to walk their prospects through every phase of the buying cycle.

Starting to Think About Purchasing B2B Marketing Services? (Part 2)


The purchase of B2B marketing services is typically a three legged journey. Today’s blog post covers what the majority of mid-stage buyers of B2B marketing services have on their minds with the primary question being, “How will marketing help my business?” Marketing can help B2B companies with all of the above! Part Two of Three. Branding. Leads.

What to Send Email Contacts in Different Stages of the Marketing Funnel


But that's not the sole type of contact you have, nor the sole type of contact you should have. Over time, you will naturally acquire a variety of contact types within your database, and you need to know who is who, and what message you should send to each type. A regular subscriber is the most basic type of contact you will have in your database. Subscriber. Lead.

Now is the time to fix your LinkedIn profile—here’s why


He’s more comfortable contacting them. There are 183 attorneys in New York on LinkedIn who might need his services. But the world has changed, and now more than 30% of professional services buyers find providers with an online search. From there you can reach out to any one of them for help. Then they had to contact each person individually to ask about solutions.

The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others


Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”. Special customer service treatment, dedicated account managers, better pricing, incentives, boat trips, you name it. Customer service rules.

How to Practice Sales Enablement That Helps Reps Rock

It's All About Revenue

It’s more than just sharing research and consumption behaviors, classifying someone as a marketing qualified lead (MQL), and then graduating contacts to sales accepted leads (SALs). And you lead with that information. …And you’ve mocked up a potential product or service use case specific to your prospect’s existing work. Now, let’s all do the wave.

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read


Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient. There really aren’t any concrete rules about what data should be used to help segmentation. The answer to these email marketing woes is segmentation and personalization.

33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]


4) Share high-quality information with your network to create connections that become alliances. 11) LinkedIn users who update their profiles regularly get more job offers than peers who contact recruiters. 20) LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience. Instead of hiring a recruiter, join LinkedIn''s Recruiter service.

Help 58

Top 10 Strategies for Marketing Technology Services

Hinge Marketing

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? In our Online Marketing for Professional Services book, Hinge took an in-depth look at what professional services firms, including those marketing technology services, are doing to ensure a steady flow of leads. Not you?

Optimizing your site information architecture (IA) for Panda


In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs).

The Role of MarTech in Customer Service — The New Marketing


He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer service as the new marketing and the role that a new generation of marketing technology plays in its success. Customer service is the new marketing. Terrific food for thought.