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| Page 1 of 14 | Previous | Next | BIZNOLOGY JUNE 6, 2012  Optimizing your site information architecture (IA) for Panda In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). | SALES CHALLENGER JANUARY 29, 2013  3 Customer Contacts Reps Must Engage It seems that star reps have recognized something that their average-performing peers have not: the most accessible customer contacts, the ones that will always pick up the phone and talk to you, rarely have the influence or ability to build the internal consensus required to get a deal done. Now yes, it’s certainly easier to call on customer contacts that are always up for a chat. But | | | | | |
| ANYTHING GOES MARKETING JANUARY 18, 2009  Twitter and Customer Service - Potential PR Nightmare You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Therefore, the decision has been made for you and your company's customer service department needs to determine how Twitter will be used to create the best customer experience possible. | BUZZ MARKETING FOR TECHNOLOGY JUNE 27, 2008 Personal anticipated information need Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. It is suggested that personal information collections are created in anticipation of some future need for that information- personal, anticipated information need , which also underlies the design of formal information systems. Personal information collections. Anticipated information need. Information need. | SOCIAL MEDIA B2B JANUARY 4, 2011  9 Ways B2B Companies Can Use Location Based Services Many marketers look at Location Based Services (LBS) as being a consumer-focused marketing tactic. What many marketers fail to see is the value of the data being aggregated by location based services. LBS data can allow marketers to see what their contacts are doing beyond the interaction with their brand. Are you seeing a lot of your contacts attending certain business events? | DELICIOUS B2BMARKETING JUNE 3, 2009 B2B Marketing | Business to Business Marketing Information Portal The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward? Youll find a wealth of articles and insights in the Branding section that could help you identify and capitalise on opportunities for your brand to grow – including some surprising ones such as HR and M&As. | | | | | | | |
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FEARLESS COMPETITOR | WEDNESDAY, JUNE 2, 2010  Social Media and the Contact Center for Dummies
“ One of the biggest challenges for organization today is managing the flow of information about their brands, products and services that occurs in social media channels, including micro blogs (such as Twitter) social network sites (such as Facebook), blogs and online forums. To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels.&#. But companies that operate contact centers stand to benefit the most. Radian6. MORE >> -
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 24, 2011 7 Ways to Improve B2B Customer Service with Social Media
Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department. If you have not yet brought your customer service reps into the realm of social media, it is time. While they probably need some basic social media training, the following ideas can help them become comfortable and successful using social media. MORE >> -
CONVERSIONATION | WEDNESDAY, MAY 25, 2011  The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”. Special customer service treatment, dedicated account managers, better pricing, incentives, boat trips, you name it. Another thing many businesses failed to do was help their customers become “bigger” customers, certainly in B2B, by supporting them through the value chain. The long tail and the socialization of customer service. Red alarm! MORE >> -
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 4, 2012  Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
That time between the first “not yet” or “maybe” and the next phone call is the perfect opportunity to demonstrate to prospects — through appropriate contact on a regular basis — the value you can bring to their organizations. It’s absolutely essential in the complex sale, where the time from first contact to closing is typically many months. However, appropriate contact means providing customers information they want — not trying to sell them something. To help pass this test, here are three tips: Tip #1. What resources help you respond to those challenges? MORE >> -
CONTENT MARKETING TODAY | TUESDAY, NOVEMBER 6, 2012  How Constant Contact Walks the Content Marketing Walk
We've long been impressed with Constant Contact. Their impressive growth stems directly from their ability to help their customers grow. Because Constant Contact's success is directly tied to the success of its customers, it must provide relevant and valuable content in order to empower their customers to succeed. When we first wrote about Constant Contact, they were doing a great job with their eNewsletter which provided customers with lots of useful tips on successful email marketing. Action-oriented Website Transforms Visitors into Buyers. research tools. MORE >>
- Eight steps to thriving on information overload BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers. B2BBLOGGERS | FRIDAY, JUNE 11, 2010
- Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
- The Top 10 Contact Management Considerations for CPA Firms MARKETRI | TUESDAY, MAY 21, 2013
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Video Coaching and Production Services from Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, MARCH 7, 2013
- How to Build the Ultimate Online Newsroom WEBBIQUITY | WEDNESDAY, JUNE 8, 2011
- Social Media and the Contact Center for Dummies (Wiley) BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 27, 2010
- Lights, camera, action: Video helps you stay in touch with customers BIZNOLOGY | MONDAY, JANUARY 23, 2012
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY | MONDAY, JANUARY 17, 2011
- Location is important for your Contact Center too! BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 13, 2010
- Starting to Think About Purchasing B2B Marketing Services? (Part 2) MARKETRI | TUESDAY, FEBRUARY 19, 2013
- The Funniest Customer Service Spoofs SALES CHALLENGER | FRIDAY, JUNE 17, 2011
- What to Send Email Contacts in Different Stages of the Marketing Funnel HUBSPOT | THURSDAY, NOVEMBER 8, 2012
- Online Display Advertising, Targeting, and Capturing Leads NUSPARK | SUNDAY, SEPTEMBER 9, 2012
- 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love MARKETRI | TUESDAY, MARCH 26, 2013
- 7 Reasons Marketing & Customer Service Need to Work Together HUBSPOT | MONDAY, APRIL 23, 2012
- 5 Helpful Hints to Attract New Business Using Your Blog TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 22, 2010
- Cheap and Easy to Use Technology Enables Even Small Companies to Trump Traditional Media CONTENT MARKETING TODAY | THURSDAY, DECEMBER 8, 2011
- B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- How to Take Your Customer Service to the Next Level With Content HUBSPOT | WEDNESDAY, SEPTEMBER 26, 2012
- Beanstalk Data Adds Service to the Marketing Automation Recipe CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 10, 2011
- How Good Content can Help Improve Database Health THE POINT | WEDNESDAY, OCTOBER 3, 2012
- How to Tackle Real-Life Social Media Customer Service Obstacles HUBSPOT | TUESDAY, FEBRUARY 28, 2012
- Quick Tip: Increase Conversions – Build Out Your Services Pages DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 23, 2012
- 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 3, 2010
- 3 Tips to Use Social Media for Exceptional Customer Service HUBSPOT | WEDNESDAY, OCTOBER 12, 2011
- All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins HUBSPOT | WEDNESDAY, JUNE 6, 2012
- New Content Marketing Service from Find New Customers Helps Business Executives Reach Bigger Audience with Their Vision and Ideas FEARLESS COMPETITOR | WEDNESDAY, JUNE 15, 2011
- Client Service: Make it a Program, Not Just a Buzzword MARKETRI | TUESDAY, FEBRUARY 7, 2012
- How to Use Customer Service to Spruce Up Your Buyer Personas HUBSPOT | FRIDAY, OCTOBER 5, 2012
- 12 Services & Support Features You Need from Your Online Marketing Solution MODERN B2B MARKETING | THURSDAY, JULY 12, 2012
- How to Accelerate a Close SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 20, 2012
- Services vs. Solutions – Tips For Your Inside Sales Reps SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 23, 2012
- Interview: Mac McConnell on How Marketing Automation Benefits Financial Service Companies FUNNEL FOCUS | SUNDAY, NOVEMBER 21, 2010
- Customer Service, Social Media and Email: Data and Tips SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- LeadTip: The new B2B Lead Exchange Service is launched FEARLESS COMPETITOR | MONDAY, APRIL 18, 2011
- Help Shape and Improve #B2BChat! B2BBLOGGERS | THURSDAY, SEPTEMBER 30, 2010
- Wake Up, Boss! Your Salespeople Need Help JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, SEPTEMBER 27, 2010
- Why Your Customers Don’t Care SALES CHALLENGER | TUESDAY, APRIL 2, 2013
- Blog Best Practices: 8 Writing Tips to Generate Leads From. TRADESMEN INSIGHTS | TUESDAY, MARCH 9, 2010
- Do You Follow Up After A Sale? How to Increase Sales Productivity SALES INTELLIGENCE VIEW | TUESDAY, JULY 24, 2012
- Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management MODERN B2B MARKETING | FRIDAY, SEPTEMBER 28, 2012
- Quality Above Quantity: Setting data goals SALES INTELLIGENCE VIEW | TUESDAY, JUNE 5, 2012
- Clarifying the Differences Between Database and Digital Marketing CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 3, 2010
- 5 Ways to Avoid a Price-Driven Sale SALES CHALLENGER | TUESDAY, JANUARY 15, 2013
- 5 Ways to Use B2B Social Media to Break Company Silos SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 15, 2013
- 10 Ways to Use Social Networks for B2B Marketing WEBBIQUITY | TUESDAY, DECEMBER 13, 2011
- Content Tips: Repurposing Blog Posts into Video Presentations WWW.BRAINSHARK.COM | THURSDAY, FEBRUARY 28, 2013
- Is it Time for an Extreme Web Makeover? MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 15, 2010
- The Favour of a Reply is Requested– Why We Should Start Loving Email Again B2B MARKETING UNPLUGGED | MONDAY, FEBRUARY 18, 2013
- Two cool (and useful) services for B2B marketers B2BMARKETINGSMARTS | THURSDAY, JANUARY 13, 2011
- Tapping Social Networks for Business: Interview with @ClaraShih. B2BBLOGGERS | TUESDAY, NOVEMBER 9, 2010
- Sales Team Enablement Content: Are You Prepared? WWW.BRAINSHARK.COM | FRIDAY, MARCH 8, 2013
- Is Google+ a good bet for your business? INBLURBS | THURSDAY, SEPTEMBER 29, 2011
- For a Good Time, Use Our Contact Us Form HUBSPOT | MONDAY, MAY 10, 2010
- How to create a compelling value proposition: Do it yourself in 3 steps THE TOP LINE | MONDAY, OCTOBER 18, 2010
- 5 Content Creation Tips for the New Year WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013
- Marketing Automation: Like Bringing a Gun to a Knife Fight WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- Know When Prospects Are Ready to Buy SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 11, 2013
- 6 Lead Management Tips | B2Bbloggers.com - B2B Social Media and. B2BBLOGGERS | THURSDAY, JULY 1, 2010
- Important Considerations for Structuring Your Professional Services Firm’s Marketing Department MARKETRI | FRIDAY, AUGUST 24, 2012
- 5 ways to include your social media to offline marketing INBLURBS | WEDNESDAY, JANUARY 26, 2011
- Seven Spring Break Diversions for Marketers B2B MARKETING UNPLUGGED | THURSDAY, MARCH 8, 2012
- 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 3, 2010
- Deliverability: Watch those complaints! MARKETING ACTION | WEDNESDAY, MARCH 27, 2013
- 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social. B2BBLOGGERS | WEDNESDAY, JULY 21, 2010
- 3 Landing Page Conversion Roadblocks And How To Get Around Them. B2BBLOGGERS | MONDAY, NOVEMBER 1, 2010
- Recipes For Great B2B Videos [#B2Bchat Recap] B2BBLOGGERS | FRIDAY, JULY 23, 2010
- 4 Quick Tips to Help Employees Deliver Your Social Media Message PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
- Mobile Marketing Goes Online? INBLURBS | MONDAY, FEBRUARY 21, 2011
- Starting Your Social Networking Journey - A Guide for Professional Services Firms MARKETRI | FRIDAY, JANUARY 27, 2012
- How to Tell When You Have a Good Freelance Copywriter WRITESPARK | TUESDAY, JULY 20, 2010
- How to Use a Survey to Deliver 4 Powerful Content Assets WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013
- 7 Steps For Dealing With Negative Blog Reviews And Comments. B2BBLOGGERS | SATURDAY, JUNE 12, 2010
- 3 Basic Social Media Tips For All Local Home Improvement Contractors TRADESMEN INSIGHTS | TUESDAY, AUGUST 31, 2010
- How to Improve Your Cold Calling Techniques SALES INTELLIGENCE VIEW | TUESDAY, JUNE 12, 2012
- 5 Ways Marketing Automation Can Funnel Better Leads to Sales B2BBLOGGERS | MONDAY, MAY 24, 2010
- Three Myths and Realities of Client Newsletters MARKETING CRAFTMANSHIP | MONDAY, APRIL 29, 2013
- Can You Handle the Truth? Realize Greater Future Marketing Success with a Comprehensive Marketing Assessment MARKETRI | WEDNESDAY, SEPTEMBER 19, 2012
- Get mobile with your Inbound Marketing INBLURBS | THURSDAY, DECEMBER 23, 2010
- A Guide to Lead Qualification: The Basics SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 1, 2012
- 57 Things You Can Do Right Now to Improve Your Website DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 21, 2011
- The First Step to Making a Sale SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 30, 2012
- How to Generate Expert Credibility SALES INTELLIGENCE VIEW | TUESDAY, JULY 17, 2012
- SHOCKING: How to Destroy your Business Reputation? BUY leads! INBLURBS | MONDAY, SEPTEMBER 26, 2011
- Customer Experience Marketing for Real People WORKFACE | MONDAY, JULY 11, 2011
- Content that captures attention THE TOP LINE | THURSDAY, JANUARY 20, 2011
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