Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16 4 Dr. Markus Husemann-Kopetzky Price Management Institute Contact Dr. Markus Husemann-Kopetzky Score: 60.29 19 Ahmad M. 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 SJ White Contact SJ White Score: 54.05 4 Jair Pinto Ribeiro Volvo Group Contact Jair Pinto Ribeiro Score: 51.59 5 Darya Yegorina CleverBooks Contact Darya Yegorina Score: 50.04 Angela Butts Chester Score: 48.50

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Webbiquity

JANUARY 17, 2020

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. What does your email marketing service offer? Check out what services your email marketing provider offers.

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Thinkers360

MARCH 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49 5 Ralf Ladner Netzpalaver Contact Ralf Ladner Score: 58.91 Contact Yaroth Chhay Score: 45.47

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Marketing Insider Group

JUNE 26, 2023

How AI collects and shares information raises ethical concerns. Understanding the dangers and disadvantages of AI helps protect everyone. In reality, everyone knows that feelings play a significant role in convincing a person or business to separate from their hard-earned money to obtain a worthy product or service.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. Providing valuable information, advice, and entertainment incentivize subscribers to follow what your business is up to. They are each suited to different types of content , however.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. Providing valuable information, advice, and entertainment incentivize subscribers to follow what your business is up to. They are each suited to different types of content , however.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. It uses AI to help marketers predict user behavior , allowing for better ads and an improved customer experience. What is GA4?

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20 7 Cristian Lienas Mirihi Contact Cristian Lienas Score: 50.99

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Biznology

MAY 10, 2019

According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. Nothing facilitates immediate communication and response time like texting a customer to give them updated information. Think again!

SMS 112

SMS Work Management Marketing Management Service 112

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. You can get started right away by sharing the value of your products or services. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

MAY 19, 2021

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Data privacy is different from data security , which refers to the technical measures businesses take to prevent unauthorized access to information. Opt In/Opt Out. Data Governance. Data Compliance.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Zoominfo

FEBRUARY 17, 2023

We believe that publishing and providing annual updates on our goals will help us align and focus our work as a team, hold ourselves accountable, and measure our success. We also added features to our platform that help our customers increase diversity at their companies. In 2022, we crossed over $1 billion in annual revenue.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Thinkers360

MARCH 28, 2024

This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million. This is a great way to do this inside the platform”.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Webbiquity

FEBRUARY 15, 2022

Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. Lead generation is the “process of collecting a set of contacts from prospective buyers with a goal to nurture and qualify them as sales opportunities to grow the business.”. They are different.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Litmus

MARCH 8, 2021

Details are covered in the Guide to the UK GDPR from the UK’s Information Commissioner’s Office (ICO). GDPR requires that brands collect affirmative consent that is “ freely given, specific, informed, and unambiguous ” to be compliant. Get consent from a positive opt-in, not pre-ticked boxes.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Webbiquity

MARCH 30, 2021

However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Online self-service has established itself as a pervasive phenomenon, with digital and remote engagement being embraced by decision-makers worldwide.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. No wonder building an email list remains a priority for businesses of every type and industry.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Zoominfo

AUGUST 30, 2022

Transparency Requirement (Articles 13-14) : Your business, as a data controller, must provide individuals with information including, but not limited to: Who you are, what types of data you collect and process, what you plan to do with the data, and who you may share the data with. What is the GDPR? What is the ePrivacy Directive?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Martech

FEBRUARY 8, 2024

HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. More customizable controls for managing double opt-in. Step up your LinkedIn strategy with documents and polls.

Enterprise Management 113

Enterprise Management Sales Qualified Leads API Hubspot 113

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Webbiquity

NOVEMBER 15, 2019

You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services. How can eBooks help my business? eBooks can help you… Generate Targeted Leads. eBooks help you target and convert better leads. Is it really worth the effort?

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. Take the professional services firm Deloitte. With more than 140 million emails on our platform and more than 1.7

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Valasys

MAY 28, 2019

Marketers now, have more information than ever before when it comes to their buyer-persona. The B2B companies use these pieces of information to tap into the precise customer preferences & personalize their experiences based on their research & online personality. Contextual Marketing is a buzzword these days.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Marketing Insider Group

JUNE 7, 2023

Providing genuine, relatable information to your readers will always be among the best SEO strategies. Start by getting to know your audience and listing topics they’ll want to learn about that have any relation to your product or service. In fact, it’s gotten more complicated in some respects.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JANUARY 12, 2023

You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. Countries around the globe are implementing stricter regulations and larger fines in order to protect the rights of the individuals whose data is being collected.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Zoominfo

JUNE 10, 2022

The General Data Protection Regulation (GDPR) was created to provide individuals more control over their personal data and to help ensure that personal data is adequately protected when it is collected, stored, and processed by businesses. What is GDPR? A “regulation” requires all members to enact the law in full.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Mailmunch

MARCH 29, 2021

Let’s talk about why you should consider free email marketing services for your brand. Promote products, services, and events. Coupled with the fact that over 50% of consumers prefer brands to contact them via email, it’s easy to see how this type of marketing can be a powerful driver for success. What is Email Marketing?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

OCTOBER 31, 2023

Sometimes, they contain crucial information — like details about a meeting. The first step to ensure delivery is to follow basic email good practices: Use a reputable email service provider. Provide an easy path to opt out. Your email service provider support forum is a good place to start. Authenticate your domain.

Work Management 117

Work Management Marketing Automation Services Marketing Management Deliverability 117

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Thinkers360

FEBRUARY 23, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Dr. Mehmet Yildiz Digitalmehmet Contact Dr. Mehmet Yildiz Score: 56.60 4 Chris Thomason Lloyds Banking Group Contact Chris Thomason Score: 49.64 5 Christian Buckley CollabTalk Contact Christian Buckley Score: 43.77

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63