Remove Information Remove Opt-in Remove Service Remove WOMM
article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information.

article thumbnail

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). According to Gartner. higher brand awareness, 1.5x

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

For starters, you are creating and incentivizing a group to share brand recommendations and information. The fact that advocate marketing programs are opt-in-only and propelled with incentives gets rid of the whole “customer burnout” factor that results when you ask too much of your customers.

Branding 160
article thumbnail

4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. The business economy all over the world is trading on the currency called data.

WOMM 45
article thumbnail

10 Tips for Building B2B Marketing Campaigns

Valasys

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Benchmarking : Opting for a niche-driven B2B marketing mix, helps in building B2B marketing campaigns with optimal reach.

article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Marketing has to create content people actually want.”.

article thumbnail

How to Build Customer Loyalty with Content Marketing

Valasys

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Ever wondered how to build customer loyalty with content marketing? billion in 2015 to $4.0 billion by 2020.

Loyalty 72