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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

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Optimizing Your B2B Content Marketing Strategy: Turning Contacts into Clients

Hinge Marketing

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. If you are doing it right, your content funnel probably looks something like this: Then you realize you aren’t converting your new contacts into new clients. Congratulations! So where’s the disconnect? Be Patient.

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The Best Company Contacts Database for the Cybersecurity Market

SalesIntel

In this blog post, we’ll delve into precise contact data’s pivotal role in the cybersecurity industry and how it empowers professionals to best handle the difficulties they face. Cybersecurity professionals often grapple with identifying the right contacts within target organizations to engage in meaningful discussions.

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How Using Contact Targeting Can Help Reduce Ad Spend In B2B Marketing

The ABM Agency

Contact targeting is a way to reach people who have already done business with your company, but haven’t yet bought from you in the last few months or are part of your target account list. It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video. Reading Time: 4 minutes.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. 13 Social Media Customer Service Stats You Must Know 1. Not sure how to provide great customer support via social media?

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script | B2B

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. And most B2B marketing writers are indeed making it up. Check out our services.].

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. Don’t miss this must-attend session.