Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Employee satisfaction keeps employees on the job longer.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Optimization.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 251

Social Media Social Marketing Media Content Marketing 251

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Before you quantify, you should understand more about content marketing ROI. This average could be a baseline or your goal, but it gives you some context around ROI.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Marketing Insider Group

OCTOBER 14, 2020

From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics. Challenge 2: Organic Traffic Requires Too Much Effort and Patience (60.4%). Our clients typically see a 7X ROI.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

JUNE 7, 2021

By optimizing your efforts over time, you can boost sales and ROI for your business. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average increase in traffic is 138% after 12 months. The average ROI is 7x!

Content Marketing 339

Content Marketing Planning Marketing Budget Creation Allocation 339

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 92

Traffic Organization CTR Lead Scoring 92

Marketing Insider Group

JANUARY 4, 2021

Organic SEO won’t drive more traffic if you don’t have content. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Without distribution, it can’t deliver traffic. You’re starting conversations here that lead to more traffic to your site and stronger relationships.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Marketing Insider Group

AUGUST 28, 2019

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. Capgemini competes with well-known consulting brands like Deloitte, KPMG, and Accenture.

ROI 100

ROI Content Marketing Work Management Planning 100

Marketing Insider Group

NOVEMBER 28, 2022

They want accountability, measurement, and ROI. At the same time, we need to measure our results, not just on conversions, but also in the rankings and traffic we earn with organic search. How well do your marketing campaigns deliver ROI. Measure and Present ROI. We have to know how to measure marketing ROI.

Paid Search Agency 321

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 321

Marketing Insider Group

SEPTEMBER 12, 2023

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. This process creates a seamless loop, where man and machine work together in the creation and distribution phases, maximizing ROI.

Marketing AI 273

Marketing AI Distribution Content Marketing Content 273

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Spending less on production means maximizing your ROI.

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

B2B Digital Marketer

MARCH 9, 2021

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Your DAA is more holistic than your Digital Marketing ROI and significantly more impactful to your sales and revenue. Paid traffic or otherwise? Digital Activity ROI Assessment.

Activities 52

Activities ROI Webinar Metrics Internet Marketing 52

Marketing Insider Group

MARCH 13, 2023

And how can you apply them to your own business to maximize your ROI? From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service ] Check out: 5 House Construction Mistakes to Avoid When Building a Home in Dayton, OH 2. But what exactly are the best content marketing practices?

Marketing Budget 225

Marketing Budget Work Management Marketing Management Marketing Budget Creation 225

Marketing Insider Group

MAY 1, 2023

92% of marketers now say that videos are a very important part of their marketing strategy as of 2023 Source: Demand Sage In fact, 78% of marketers say that videos have made a positive impact on sales, while 86% say that video marketing has increased traffic to their website. Benefits of Video Marketing 6. The key to success is consistency.

Statistics 315

Statistics Video Marketing High Quality Lead Stats 315

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising. Quick Takeaways.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Marketing Insider Group

JULY 6, 2021

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. (I agree!). Consumers Start on Search Engines. Image Source.

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. Our Approach A shocking 63% of marketing professionals say their biggest challenge is driving traffic and generating quality leads.

Lead Ranking 249

Lead Ranking Planning B2B Thought Leadership Lead Scoring 249

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Common objectives include: Driving more traffic to your website. For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently.

Content Marketing 289

Content Marketing Lead Scoring Lead Ranking Planning 289

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Multiple targeting options (e.g.

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Marketing Insider Group

MAY 30, 2023

If you need help creating content or a marketing strategy, it’s best to consult humans before robots. Increase ROI. AI solutions can reduce costs and maximize resources, ultimately increasing their ROI in the long run. They can also: Answer questions about your website’s data, like “Where is my traffic coming from?”

Small Business Marketing 260

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 260

Launch Marketing

DECEMBER 6, 2023

It is now time to focus on bringing traffic to the website and converting visitors into known leads. Avoid these common marketing pitfalls to ensure your content stands out in the crowd: Failing to optimize content Uncertainty about ROI Minimal content resources Don’t forget to follow us on LinkedIn and Facebook.

Resources 134

Resources B2B Marketing Planning B2B 134

Marketing Insider Group

NOVEMBER 28, 2022

Increased traffic, more leads, and greater online visibility than their top competitors. Hiring an agency is an investment — one you want to be sure will bring in the ROI you expect. The Results: More Traffic and a Surge Ahead of the Competition. The results one year later? We saw this kind of the upswing — like a hockey stick.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

MARCH 30, 2020

Post Content that Position You as a Valuable Virtual Consultant. Like a consultant, your blog needs to pose plenty of solution-oriented questions about those challenges. Like a consultant, your blog needs to pose plenty of solution-oriented questions about those challenges. With authority comes customer trust.

B2B Sales 284

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 284

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? How much traffic does social media contribute to those outcomes?

Social Networks 178

Social Networks Business Work Management Social Media 178

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. of all website traffic. Make sure each post counts towards enhancing user experience as well as boosting organic traffic from search results. Their main job is to deliver relevant results based on user queries, and they account for 70.6%

SEO 203

SEO Lead Scoring Lead Ranking SERP 203

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Image: ANA.

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Content Standard

JUNE 28, 2019

Here’s what was missing from the 2014 conversation: an awareness of the pressure we marketers felt to prove content marketing ROI in our own departments by year’s end. McKinsey consultants recently observed that marketing tech like this can be monetized into its own business unit to (strategically, of course) serve other insurers.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Marketing Insider Group

FEBRUARY 5, 2024

This synergy ensures that your ads are reaching the right audience, thereby increasing ROI and reducing ad spend waste. By analyzing GA4’s traffic data alongside Semrush’s keyword and competitor analysis, you can identify new opportunities for ranking and refine your SEO tactics. Ready to master GA4 for future-proof marketing?

Marketing Analytics Tools 253

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 253

Marketing Insider Group

MAY 15, 2023

Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. After all, 82% of online traffic comes from video content. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic. Determine Brand Positioning Start by determining your brand positioning.

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways.

Analytics 269

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 269

Marketing Insider Group

MARCH 14, 2021

If you were to go with any typical social media marketing agency, they would likely just start flooding your account with bots or general audience traffic and followers. Once the client and agency fill out their initial qualifying lead data and target audiences, this would result in a much higher ROI for both businesses.

Marketing AI 250

Marketing AI Sales Qualified Leads High Quality Lead Process 250