Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising. Quick Takeaways.

Advertising Agencies 324

Advertising Agencies Advertisements Advertising Paid Search Agency 324

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 72

PPC Campaigns Effectiveness B2B 72

SocialPilot

FEBRUARY 9, 2024

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute.

Paid Content 91

Paid Content Paid Search Agency Social Media Social Marketing 91

Launch Marketing

MARCH 20, 2024

Companies that invest in marketing see increased brand awareness, website traffic and lead generation. A SaaS company experienced a 32% increase in website traffic as a result of integrated marketing campaigns. After a pay-per-click (PPC) audit and implementation, a manufacturing business saw a 300% increase in ad click rate.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Directive Agency

NOVEMBER 23, 2019

As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 52

PPC Lead Ranking Paid Search Agency Pricing 52

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

NuSpark Consulting

JULY 5, 2016

If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. Use this primarily to drive as much traffic as possible.

Adwords 100

Adwords Cost per Acquisition ROI Google 100

Marketing Insider Group

NOVEMBER 7, 2022

When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. Or maybe you have articles from 5 years ago that still get some decent traffic or conversions. Look for articles that have high traffic but are older than 2 years.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

seo.co

FEBRUARY 10, 2021

And it can scale to yield an unbelievable return on investment (ROI). It also means you could lose a lot of traffic to another site just because you’re a rank away from the top. . That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Why marketers should care about performance marketing.

Marketing Attribution 98

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 98

BOP Design

NOVEMBER 10, 2021

B2B Website Traffic. Once you have data coming in, you need to take some time to develop baseline metrics of your initial B2B website traffic. This provides insights and measures traffic coming in through your various marketing activities. The Return on Investment (ROI) of paid ads should always net positive results.

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89

Oktopost

APRIL 21, 2020

The Boston Consulting Group’s Growth Share Matrix (BCG-GSM) was once used by half of the Fortune 500 list. The Boston Consulting Group Growth Share Matrix was introduced in 1968 by Bruce Henderson , the Group’s founder. These products’ relative market share guarantees the highest ROI of any of the quadrants.

Paid Content 138

Paid Content Planning Lead Ranking Work Management 138

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 40

PPC Paid Search Agency Pricing Price 40

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 40

PPC Paid Search Agency Pricing Price 40

Launch Marketing

FEBRUARY 14, 2024

For example, company stakeholders are keen on return on investment (ROI) language, so touch on this in messaging. As a marketing leader, there can be some hesitation around using pay-per-click (PPC) ads. While an excellent tactic for driving leads post-launch, PPC ads can be a great strategy for driving awareness leading up to it.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Sana Commerce

MAY 27, 2024

If audience analytics answers the ‘who’ of your web store traffic, acquisition analytics answers the ‘where’. Benefit : It’s all about understanding what’s working (and what’s not) when it comes to turning website traffic into sales. Speak to an e-commerce consultant. We’re here to help.

Analytics 52

Analytics Paid Content Webinar Metrics B2B 52

Brightedge

JUNE 15, 2020

Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs. Regular optimization, site audits, and technical SEO efforts will result in increased traffic to your site and boost your visibility within the SERPs. As organic traffic increases so should potential leads. Combining PPC and SEO.

Lead Ranking 93

Lead Ranking Lead Scoring Relevance SEO 93

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Largely because they don’t track the source of their website’s traffic and leads sources. What Are The Main Web Traffic Sources?

Traffic 332

Traffic Paid Search Agency Research Marketing Websites 332

SmartBrief - Marketing

SEPTEMBER 18, 2023

Amazon Attribution opened things up You’ve always been able to run whatever ads you wanted to drive traffic to your Amazon listings. However, the benefits of driving external traffic to your listing don’t stop with the immediate ROI. There really is only one valid concern with driving off-Amazon traffic to your Amazon listing.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Marketing Insider Group

NOVEMBER 2, 2020

SEO, PPC, email, social… the list goes on! But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing?

Paid Search Agency 358

Paid Search Agency Paid Content Search Marketing Top of Funnel 358

Directive Agency

AUGUST 29, 2023

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. What are PPC Consultant Services?

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Directive Agency

AUGUST 29, 2023

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. What are PPC Consultant Services?

PPC 52

PPC Consulting Paid Search Agency Work Management 52

FunnelEnvy

APRIL 3, 2023

One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. Each PPC platform will allow you to target the time of day or browsing windows slightly differently. Browsing time.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

NuSpark Consulting

SEPTEMBER 22, 2013

Because of the potential of increased click through rate, your keyword quality scores will increase, and that means better ad positioning at less cost, and that means better campaign ROI. Our goal is always to generate quality traffic and leads to websites as efficiently as possible. Determining negative keywords.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

seo.co

NOVEMBER 16, 2020

Sell Consulting Services. + Set up listings, drive traffic to these listings, and use an ecommerce platform to streamline the transactions. Sell Consulting Services. A website is a great place to build clout and sell consulting services. The only challenge with consulting services is that they aren’t scalable.

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

SmartBug Media

MARCH 19, 2021

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. It looks like this: For each keyword suggestion, Google's keyword planner will also give you information such as average monthly searches, competition, and the PPC bid range. Now, let's consult an expert: Dan Shewan - WordStream.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Unbounce

JANUARY 13, 2022

Privacy features are becoming the norm, which means you’ll have to further adjust your PPC campaigns. That’s why we created this new landing page guide —it covers up-to-date landing page strategies that are proven to increase your ROI. Safari and Firefox already do so—and Google plans to follow by 2023. So get a step ahead.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Hubspot

JANUARY 22, 2020

Microsoft Advertising, formerly known as Bing Ads, is similar to Google in that you can create, optimize, and track PPC ads that show up in searches on Microsoft Search Network platforms, including Bing, MSN, and Yahoo. Here's a great blog post from a PPC consultant on four tests that are proven to boost Pinterest Ad conversions.

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

seo.co

AUGUST 20, 2020

Pay per click (PPC) Ads. These tactics increase your SERP rankings, which in turn generate more traffic for your site. Increasing your organic rankings in SERPs is a long-term strategy with an incredibly high return on investment (ROI)—but there are many things you’ll need to consider to make this strategy work. Conclusion.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Biznology

MARCH 31, 2017

Do LinkedIn posts drive more traffic (and conversions)? Your writers understand how to assess the competitive landscape, and create 10X, high ROI articles. Do you want them to be PPC ad-writing masters? Customized SEO copywriting trainings typically have a site audit and consultation component. Do that more often.

SME 80

SME Ad Building Copywriting Content 80

NuSpark Consulting

DECEMBER 24, 2018

They are both pay-per-click ad platforms, aimed at helping companies to reach specific audiences, drive traffic and increase revenue. Advertisers get more for their marketing dollars, which results in increased ROI. So, what do Bing and Yahoo offer, given that the concept behind both operations is the same?

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

accelerate agency

MAY 24, 2023

As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. Google’s overview report will show you your website’s traffic volume and its patterns i.e. how many people are visiting and what they’re doing once they get there.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. First, you have to get as much organic traffic to your site as possible. Spend time on your site’s SEO Nothing works as well for boosting site traffic as a comprehensive SEO strategy.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

NOVEMBER 15, 2019

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. Even if you don't want a role in PPC, the certification is still helpful for any marketer.

Paid Search Agency 101

Paid Search Agency Ads Google Advertising Agencies 101

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. If you want to be a comprehensive marketing agency, you might offer other services like social media marketing, PPC advertising, and even website design. Achieving conversion.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98