Marketing Insider Group

JANUARY 4, 2021

Organic SEO won’t drive more traffic if you don’t have content. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Without distribution, it can’t deliver traffic. Email marketing remains one of the best ways to create ROI. Commit to Content Marketing.

Growth Marketing 354

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 354

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Social Networks 167

Social Networks Business Work Management Social Media 167

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Content marketing wins ROI. Quick Takeaways.

Advertising Agencies 319

Advertising Agencies Advertisements Advertising Paid Search Agency 319

Launch Marketing

DECEMBER 6, 2023

It is now time to focus on bringing traffic to the website and converting visitors into known leads. Avoid these common marketing pitfalls to ensure your content stands out in the crowd: Failing to optimize content Uncertainty about ROI Minimal content resources Don’t forget to follow us on LinkedIn and Facebook.

Resources 134

Resources B2B Marketing Planning B2B 134

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109

Traffic Paid Content Organization Lead Ranking 109

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Common objectives include: Driving more traffic to your website. Understanding the topics and formats that generate the most traffic. Quick Takeaways. Creating more engagement on social media.

Content Marketing 279

Content Marketing Lead Scoring Lead Ranking Planning 279

Marketing Insider Group

DECEMBER 28, 2020

MarTech tools are an investment, but they can deliver so much value to your organization. You can realize a positive return on investment (ROI) with MarTech tools. If you’re ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. We can help!

Enterprise Management 360

Enterprise Management Marketing Automation Services Marketing AI Work Management 360

Marketing Insider Group

AUGUST 28, 2019

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. Capgemini competes with well-known consulting brands like Deloitte, KPMG, and Accenture.

ROI 100

ROI Content Marketing Work Management Planning 100

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). That same report found that only 43 percent of organizations measure content marketing ROI! Set up a quick consultation , and I’ll send you a free PDF version of my books.

B2B Marketing 278

B2B Marketing Content Marketing B2B Thought Leadership Planning 278

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

SEPTEMBER 15, 2023

You should be an industry consultant and a trusted voice. Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments. Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget.

Terms and Conditions 112

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 112

FunnelEnvy

MAY 27, 2024

While the upfront cost of a funnel audit might raise initial concerns, the potential return on investment (ROI) of fixing problems in the funnel can outweigh the expense. Understanding the ROI of a SaaS Funnel Audit Think of your funnel as the engine of your business. The post Penny Wise or Pound Foolish?

Top of Funnel 62

Top of Funnel Cost Advertising Funnels Lead Ranking 62

Marketing Insider Group

OCTOBER 27, 2020

What Kind of ROI Can You Expect? Content marketing ROI (return on investment) isn’t a mystery. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. The type of ROI you can expect from content marketing is more tangible in terms of how it improves sales.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. We also help our clients deliver 7x in return for every dollar spent. We need to nurture that traffic and conversion. What about results?

Marketing Budget 278

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 278

Marketing Insider Group

JULY 14, 2020

There’s no return on investment (ROI) with these vanity projects. Over time, the focus on content marketing shows a significant increase in traffic. Traffic is always growing. As soon as you end your Google ad, the return is zero. No ad, no return. Their site traffic is flat. The results?

Paid Content 279

Paid Content Ad Frequency Paid Search Agency Marketing Budget 279

Launch Marketing

NOVEMBER 1, 2023

You should seek out a candidate who can quantify the success of their campaigns in terms of ROI (return on investment) and other relevant metrics. The candidate should have a strong understanding of specific KPIs to measure (for example, MQLs, SQLs, conversions, web traffic, etc.) Request a marketing consult today.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Marketing Insider Group

FEBRUARY 24, 2021

The path became crowded because businesses realized that content marketing ROI was greater than the return on investment from ads. They saw results in search traffic and started feeding buyers more content. Set up a quick consultation , and I’ll send you a free PDF version of my books. We can help.

Lead Ranking 278

Lead Ranking Lead Scoring CMS Development Content Marketing 278

Marketing Insider Group

FEBRUARY 22, 2023

The final step requires aligning those journeys with content strategy decisions and ROI measurement. For example, new content with high traffic tells you it’s popular. An ROI (return on investment) calculator is an example. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 253

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 253

Launch Marketing

JUNE 28, 2023

Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? Don’t forget to regularly assess how your campaigns are performing – weekly, monthly, quarterly and even yearly – and assess your ROI.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. I can assure you they are not just consulting jargon. This includes tracking website traffic, leads generated, conversions, and ROI.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Marketing Insider Group

JULY 28, 2020

It requires both to deliver a return on investment (ROI) for efforts. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Set up a quick consultation , and I’ll send you a free PDF version of my books.

CMO 299

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 299

Launch Marketing

MARCH 20, 2024

Companies that invest in marketing see increased brand awareness, website traffic and lead generation. A SaaS company experienced a 32% increase in website traffic as a result of integrated marketing campaigns. A print campaign for industry publications resulted in a 50% lead conversion rate for a SaaS company.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. When it comes to influencer marketing , C-suite execs want more than just good engagement.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 98

Marketing Insider Group

JUNE 22, 2020

The final step requires aligning those journeys with content strategy decisions and ROI measurement. For example, new content with high traffic tells you it’s popular. An ROI (return on investment) calculator is an example. Ready to get more traffic to your site with quality content published consistently?

Top of Funnel 278

Top of Funnel Buyer's Journey Trends Lead Ranking 278

Sana Commerce

MAY 27, 2024

If audience analytics answers the ‘who’ of your web store traffic, acquisition analytics answers the ‘where’. Here, you can measure things like conversion rates, average order value, and customer lifetime value. Speak to an e-commerce consultant. Acquisition analytics — how are they finding you? We’re here to help.

Analytics 52

Analytics Paid Content Webinar Metrics B2B 52

BOP Design

NOVEMBER 10, 2021

B2B Website Traffic. Once you have data coming in, you need to take some time to develop baseline metrics of your initial B2B website traffic. This provides insights and measures traffic coming in through your various marketing activities. The Return on Investment (ROI) of paid ads should always net positive results.

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89

FMG Suite

APRIL 25, 2024

For example, the home page of Cornerstone Wealth Consulting Services answers all of these questions with a short sentence and clear call to action: “Helping contractors and their families navigate significant wealth,” and then they are prompted with a button: “Start building today.” which saves you time and effort.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

For example, the home page of Cornerstone Wealth Consulting Services answers all of these questions with a short sentence and clear call to action: “Helping contractors and their families navigate significant wealth,” and then they are prompted with a button: “Start building today.” which saves you time and effort.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

BenchmarkONE

JUNE 22, 2022

Simon Sinek — motivational speaker and marketing consultant — once said, “ People don’t buy what you do, they buy why you do it.” Some marketers stop at these strategies when they see an uptick in organic traffic, thinking it’s enough to drive more sales. . Sadly, only a measly 2% of first-time web visitors buy from your website.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Exo B2B

NOVEMBER 7, 2023

According to this study, only 2% of website traffic comes from social networks. Or are we putting too much effort, time and money for a low return on investment – ROI? In the absence of results , less and less effort, time and money are being invested. Really think through the time and cost vs ROI benefit.

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Martech

FEBRUARY 14, 2022

When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation with the spend. These two angles converge on a common point: the old way of measuring marketing ROI misses a lot, providing inaccurate guidance for marketing efforts. ROI for marketing is not there.”

Marketing Attribution 101

Marketing Attribution Enterprise Management Terms and Conditions Work Management 101

Stevens & Tate

APRIL 18, 2024

An effectively optimized website attracts more organic traffic, which can lead to increased inquiries and higher occupancy rates for senior living facilities. Budgeting : Effective budgeting entails the strategic allocation of financial resources across various marketing channels to ensure the highest return on investment (ROI).

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Unbounce

JANUARY 13, 2022

That’s why we created this new landing page guide —it covers up-to-date landing page strategies that are proven to increase your ROI. We’ve all heard the stats —video marketing is more engaging and often leads to a higher return on investment. Keep this trusty handbook in your back pocket. It’ll come in handy this year.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Launch Marketing

FEBRUARY 14, 2024

For example, company stakeholders are keen on return on investment (ROI) language, so touch on this in messaging. How can we bring new traffic to our website for our new product? Request a free marketing consultation or contact us today! How can we increase our search visibility? Let’s get started!

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

SmartBug Media

JUNE 18, 2020

Thought leadership content provides some of the best returns on investment (ROI). With more people at home spending hours consuming content on digital devices, thoughtful content is a particularly meaty investment. Boost your marketing ROI with affordable paid ads. Thriving businesses invest in their workers.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Planning 102

seo.co

MARCH 26, 2020

ROI and Short-Term Bias. ROI and Short-Term Bias. We also need to consider the return on investment (ROI) of SEO, and how it distorts our vision of what counts as “reasonable” SEO prices. SEO is a long-term strategy whose ROI increases noticeably over time. Expensive SEO – Table of Contents.

SEO 98

SEO Advertising Agencies Paid Search Agency Ad Agencies 98