B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? I consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

B2B Marketing Traction

MARCH 14, 2014

So, there’s me, the person the sales man called. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. You need to know the business or person you are going to call first. Is sales dead?

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

DECEMBER 16, 2014

They consult their peers and look at others’ reviews before they buy. Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. Yes they may have experienced a conservative buying experience in their B2B career.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

SEPTEMBER 20, 2012

That means the more “relevant” you are to the person searching, your profile will come up higher in their search results. With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on.

Relevance 100

Relevance Linkedin Ideal Customer Profiles CMO 100

B2B Marketing Traction

MARCH 5, 2013

Here are some ways to manage this marketing personality type. In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. Someone who can’t see the forest for the trees?

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

SEPTEMBER 15, 2010

With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? What I believe is OK and can get you better results as you get started in social media is to hire a social media consultant or marketing firm to help you analyze and plan your social media strategy.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 28, 2013

These marketers base their decisions and actions on their personal interests – what will best serve them. If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Egotistic or relativistic marketers. Principled marketers. Please comment below.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

JANUARY 30, 2013

For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. LinkedIn has personal profiles and company profiles. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

OCTOBER 12, 2012

Research shows that between the stimulus and purchase, on average buyers will consult 10.4 Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! a stimulus like an ad, 2.) a visit to a store and a purchase, and 3.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

OCTOBER 15, 2010

Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels. Then get the people in the room face-to-face to discuss the feedback.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

FEBRUARY 11, 2013

Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! Contact us today at New Incite – we provide setup, consulting and actual execution to get you up and generating quality leads and conversions. Do you publish valuable content? Be transparent. Then do it.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JANUARY 19, 2015

I sent an email complimenting my colleague, Management Consultant Terry Schmidt , on his recent eNewsletter. Engage an editor or newsletter support person. Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. He’s smart and creative, and I enjoy reading his news.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

APRIL 29, 2013

Use endorsements, but make sure the person you’re endorsing actually does a good job at the skill before you click on “Endorse.” New Incite provides LinkedIn workshops, training, consulting, and ongoing updates for clients. Recommend and endorse co-workers and colleagues judiciously. LinkedIn marketing'

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

FEBRUARY 6, 2015

“You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.” We provide consulting, setup and implementation for social media and other marketing activities. LinkedIn retains the right to use your content and information you share, but you own it.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

APRIL 22, 2013

When a micro manager is breathing down the neck of anyone, especially a creative person, it may cause more problems than it solves. We design strategic marketing plans and provide training, consulting, set up and actual marketing execution for companies that want to grow faster. Marketing Staffing marketing outsource results'

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

OCTOBER 28, 2009

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I One example is a free consultation or assessment in person or on the phone. Judy Soled, Pension Consultant.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2011

I started my career in sales in the ERP software industry and went through some sales training – Xerox’ Personal Selling System and Solution Selling. The approach I learned was a consultative sell where we focused on knowing the customer, probing for pain points and then providing solutions to those pain points.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

FEBRUARY 17, 2011

I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I attended Chris Rollyson ‘s excellent workshop that he did for the Institute of Management Consultants’ Annual Confab Conference. ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.).

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. We provide consulting and outsource marketing services to increase your marketing results. It wasn’t easy! Photo on Flickr by Kevin Dooley. Some Rights Reserved.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

APRIL 9, 2013

With LinkedIn you can build your personal profile and begin connecting with colleagues. New Incite provides social media consulting, set up, training and outsource implementation services. You don’t have to do it all. For B2B marketers, this is often LinkedIn. And, even with the one platform, there are various levels of activity.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

JULY 8, 2015

Some conjecture that promotional language and links to a person’s blog or website are some of the red flags in the new algorithm that filter posts. My colleague who posed this question is an extremely knowledgeable consultant who gets tremendous results for clients. LinkedIn did not disclose its algorithm. He has a lot to share.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

OCTOBER 1, 2009

A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? your prospects. Know your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

JULY 20, 2016

I had a personal experience with this when one of my attorney clients told me about Copyscape.com. I thought I’d try it out, and I found that two consultants and an online industry publication had copied three of my articles. The other consultant, a former boss of mine, apologized and took the plagiarized content down.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100