Webbiquity

APRIL 21, 2020

Tim and his team recognized that the creative application of technology could increase labor productivity, benefiting both the commercial construction companies building these complex structures and the investors paying for them. The Product. A major cause is construction labor productivity. Here’s their story. The Company.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. How relevant the influencers are to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Complex automations.

Marketing Automation Services 132

Marketing Automation Services Intent Marketing Automation Email Marketing 132

Vision Edge Marketing

NOVEMBER 15, 2018

The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption. marketing touches (demo, phone calls, online chats, email, etc.), To do this you must enter the realm of optimization and attribution modeling.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

The ROI Guy

JUNE 27, 2018

Back in the day, as a product line manager, I was responsible for launching several new computer storage management products, and always leveraged the 4Ps of Marketing as my guide. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

BOP Design

JULY 17, 2019

In this post, we take a look at how your marketing and sales team can leverage your firm’s B2B website design to increase revenue. Right now, your target market is searching online for your products and services using Google, Bing, Yahoo or another search engine. Contact us today for a consultation. The best part?

B2B Sales 57

B2B Sales Design Top of Funnel Marketing Websites 57

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 173

Paid Search Agency B2B Sales Marketing & Strategy CMO 173

Porch Group Media

JUNE 30, 2021

s Competition and Markets Authority, which has been investigating the competition-related impact of the company’s Privacy Sandbox approach to replacing third-party cookies. Google will end its current trial of FLoC, its most-controversial Privacy Sandbox proposal for tracking people and targeting ads, on July 13. Pressure from the UK.

Paid Search Agency 52

Paid Search Agency Google Advertising Agencies Privacy 52

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

nDash

DECEMBER 14, 2020

And while I love numbers as much as the next marketer, I believe data has limits. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate. I’m a professional writer with a background in technology, journalism, and marketing.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Biznology

APRIL 23, 2015

We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. 5 Proven Principals of Content Development and Marketing. But I digress.

Work Management 80

Work Management Buy Marketing Management Process 80

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. E-Newsletters T hese are an essential part of an online marketing strategy.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Salesforce Marketing Cloud

APRIL 21, 2022

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Salesforce's Chris Duarte walks you through how to create marketing that really speaks to your audience. Okay now — let’s do this.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

The ROI Guy

MAY 11, 2017

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. This means focusing not on your company / products, what you do, but “Why Change?” and “Why Now?”.

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45

Markempa

AUGUST 12, 2021

Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

NuSpark Consulting

JULY 9, 2010

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Get everyone on board.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Get everyone on board.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. Over the years, we have learned to turn to the web when we need a new accountant, lawyer, architect or consultant. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. Responses flood in.

Planning 92

Planning Marketing Plans Service Content Marketing 92

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit.

B to B 120

B to B netFactor Media SEM 120

MarketJoy

JULY 27, 2018

As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. As a salesperson and marketer, it’s more critical than ever that you learn the dynamics of group purchases.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. As well, quantifying the incremental business value of the proposed solution can help SMB IT understand the ROI and payback of perhaps paying more up-front.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The ROI Guy

OCTOBER 11, 2016

If you’re marketing and selling technology solutions, being able to communicate and quantify your unique value to prospects is more important than ever, this according to leading IT analyst firm IDC. IDC indicates that 81% of buyers expect vendors to quantify business value of proposed solutions. The conundrum?

Webcast 40

Webcast Lead Ranking Budget Programs Marketing Proposals 40

The ROI Guy

APRIL 29, 2010

In their annual B2B Marketing Benchmark Survey of 147 Marketing Executives, MarketingSherpa indicates the top challenges for marketing, all of which point to Value Marketing Tools as a potential solution.

B2B Marketing 40

B2B Marketing Urgency Marketing Sales Cycle Marketing Proposals 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “ what does marketing do ” that we have forgotten to talk about what doesn’t work anymore. Mass Marketing. The reality is mass marketing really doesn’t work anymore for B2B. Let’s dive in!

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Hinge Marketing

JULY 2, 2015

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms. Your Website.

Work Management 48

Work Management Marketing Management Online Marketing Marketing Proposals 48

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. Over the years, we have learned to turn to the web when we need a new accountant, lawyer, architect or consultant. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. Responses flood in.

Planning 48

Planning Marketing Plans Service Content Marketing 48

The ROI Guy

FEBRUARY 2, 2011

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y.,

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40