Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. Today he is CEO and revenue operations strategy consultant of Union Square Consulting. In your inbox. Subscribe Processing.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Conference 112

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.”

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Top Rank Marketing

SEPTEMBER 20, 2023

LinkedIn and NetLine are TopRank Marketing clients. We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

SEO 245

SEO Lead Ranking Content PR 245

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices. Need Engaging Content for Your Social Media?

Social Networks 181

Social Networks Business Work Management Social Media 181

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

B2B Marketing Traction

AUGUST 23, 2013

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. I think this is because more marketers understand Facebook than LinkedIn. Plus, social media is kid stuff, right?

Social Media 100

Social Media Consulting Media Linkedin 100

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Let’s dive in, shall we? Contents 1. Full Funnel 1.5

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Heinz Marketing

AUGUST 20, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” When you create a campaign, LinkedIn gives you a handful of objectives to chose from depending on your goals.

Linkedin 73

Linkedin Efficiency Campaigns Effectiveness 73

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Social Media 105

Social Media Video Marketing Marketing & Strategy Media 105

Martech

NOVEMBER 15, 2023

LinkedIn posts. This is especially true if you offer consulting services where your judgment and thought processes are central to your value. Video content that simplifies complex industry practices, like a tutorial series. Interviews and podcasts. Contrarian viewpoints.

Thought Leadership 133

Thought Leadership Work Management Marketing Management Opinions 133

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Build a healthy LinkedIn network. Create compelling LinkedIn content that actually adds value to your network. Catch all episodes here. Meet Darrell Alfonso.

B2B Thought Leadership 123

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 123

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He even opens up about some of the psychology he’s learned about the type of people who work at Alix Partners, why not all people want to share content, and how to help his colleagues overcome their fear of thought leadership on LinkedIn. Episode Summary.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Ryan is a skilled marketer, technology consultant, and Google Ads, specialist. Watch the recording: Want to hear more from renowned marketing leaders?

Barriers 126

Barriers B2B Thought Leadership Transparency Thought Leadership 126

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. LinkedIn might be their business favorite, while they probably frequent dog owner groups. They often sport Gen Z names like Zoey and Addison.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Jill Murray, CMO of Arcadis, takes the hot seat today. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. If you’re producing any kind of video content, you’ll need a YouTube channel. Agency professionals and consultants usually focus on how to attract specific audiences, and it makes life easier to have a team with this insider knowledge on your side.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Heinz Marketing

MARCH 20, 2022

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Whether you’re using the online Grammarly Editor, writing an email in Gmail/Outlook, taking notes in OneNote, or crafting a post on LinkedIn, Grammarly has you covered. For more information on Grammarly, check out their website or YouTube page.

Youtube 102

Youtube Planning Mobile Marketing Consulting 102

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.»

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Lenny's Newsletter

AUGUST 13, 2023

He’s consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others. In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

chiefmartech

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. And that’s just the customer-facing side of martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Champion Communications

MAY 16, 2023

Journalists’ use of LinkedIn has increased by 8% and TikTok 5% – meanwhile, the use of Facebook has fallen by 5%. Journalists have also admitted they expect to focus a lot more on LinkedIn and YouTube over the coming year. This controversy may coincide with 50% of journalists considering leaving Twitter.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Content Marketing Institute

AUGUST 31, 2023

Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Buffer

APRIL 19, 2023

When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry. I post on LinkedIn about three times a week and Instagram about three times (I used to post five times a week but reduced this as my business grew), and I send a newsletter once a week.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Oktopost

AUGUST 27, 2020

You can follow Ann on Twitter | Instagram | LinkedIn | Blog . Jay has consulted for over 700 top global brands, including 36 of the Fortune 500, Nike, IBM, and even the United Nations. . You can follow Jay on Twitter | Facebook | Instagram | Youtube | LinkedIn | Blog | . Seth Godin. Rand Fishkin. Joe Pulizzi.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. High-quality images must be part of your strategy, especially across LinkedIn and Instagram, and to stand out amongst competitors, you must optimise every element of your social media strategy. Influencer Marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279