Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Salesforce.com. From the group introduction: Salesforce.com. Salesforce app ecosystem. Future trends. Data Science.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Smashmouth Marketing

MARCH 6, 2009

conference. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. damphoux : Brett Queener, salesforce.com - Sales 2.0 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime. Ok, 22 of them, but they are all worthy.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

conference. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Zoominfo

NOVEMBER 22, 2019

Who works there, what do they do, and who do they report to? For example, if you meet most of your prospects at conferences, what do you talk about? In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. It just worked because we were shooting fish in a barrel. And I do a lot on Slide Share.

Linkedin 297

Linkedin Research Studies B2B 297

LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. By the way: see also Jeremy’s summary of the second day of the conference.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

MAY 14, 2014

Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. The role of the platform is to manage a central customer database so that all the apps work from a common core of information. That Scott Brinker is such a devil.

Rules 120

Rules Work Management Marketing Management API 120

Tomorrow People

APRIL 12, 2013

Some rely on their gut feelings, claiming that social media ‘just works’. Campaigns can run for product launches, webinars, conferences etc. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Campaign Based Publishing. CRM Integration. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Some rely on their gut feelings, claiming that social media ‘just works’. Campaigns can run for product launches, webinars, conferences etc. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Campaign Based Publishing. CRM Integration. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Biznology

JANUARY 23, 2013

Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. Conferences and trade shows, like Dreamforce.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

DiscoverOrg

AUGUST 14, 2018

(This is the easy part; if everyone is a Chief Revenue Officer, your work will be easy.) At Digital Reach , we usually work with three, and break them down by authority/role, but you can break out different personas in any combination you like: Executive – the decision-maker whose primary interest is revenue and growth.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

(This is the easy part; if everyone is a Chief Revenue Officer, your work will be easy.) At Digital Reach , we usually work with three, and break them down by authority/role, but you can break out different personas in any combination you like: Executive – the decision-maker whose primary interest is revenue and growth.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

The Point

APRIL 18, 2011

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. highlights of last year’s user conference. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

InsightSquared

MAY 21, 2019

The revenue operations event of the year, Ramp by InsightSquared is the only conference focused entirely on equipping revenue ops professionals with the foresight, skills, and connections required to become the strategic partner today’s go-to-market teams demand. Ramp is the perfect venue for leaders to learn from each other.

Peer-to-peer 31

Peer-to-peer Salesforce.com DemandBase Marketing Attribution 31

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. You guys only knew the basics of Salesforce.com. It’s all about working together to improve quality leads, improve conversions, and measure performance more accurately. Dear Bob, It’s Paul in Marketing. How are you? I’m sure you remember the old days.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. You guys only knew the basics of Salesforce.com. It’s all about working together to improve quality leads, improve conversions, and measure performance more accurately. Dear Bob, It’s Paul in Marketing. How are you? I’m sure you remember the old days.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ANNUITAS

MARCH 18, 2014

I spoke about the CMO’s need to spend more time building and owning the strategy for the usage of marketing technology tools before deployment, understanding the depth and breadth of these offerings and how they work together, and perhaps most importantly effectively managing the individual “power users” of their technology stack.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

MARCH 8, 2010

Conference in San Francisco has kicked off with quite a big start. They both brought great insight, sharing how people, process and technology all need to work together to achieve success. conference # s20c of attendees trying to find the 'true north' [link]. Corporate collaboration with Salesforce.com Chatter.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. We make ideas work. Tweets comms news, conference deals and more. Cambridge, MA – [link]. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

DECEMBER 8, 2006

Another indicator would be trade conferences. There is apparently just one series of conferences explicitly titled “Customer Experience Management”, run by the Conference Board. Better than nothing but not too impressive—think how many CRM conferences there are. And I would have noticed.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Coffee Break.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Coffee Break.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Like Benioff, we have a conference room named “Brin” and another one named “Page.”

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Adobe Experience Cloud Blog

MAY 1, 2011

He walked us through some cleverly-thought-out awards, linked to bands of achievement which our sales reps had worked towards throughout the year. I don’t work in sales. These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. Give joint presentations at conferences.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

There have been more attendees at this year’s Dreamforce than ever before, and first-timers (made obvious by their choice of high-heels and uncomfortable shoes) have flocked from far and wide to get a taste of the tech giant’s massive conference. 10 Ways Marketing Automation and Inbound Marketing Work Together. Salesforce.com'

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

MAY 23, 2012

OK, back to the conference. She also discusses the top 3 executive concerns with L2RM and some tips on how to work on them: Revenue focus: calibrate the marketing team to the goal of revenue. And thanks so much to all of our attendees for keepin’ it social. This presentation is guaranteed to have a ton of stats.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. Effective partnerships involve constant communication and almost all the hard work is done upfront. The fastest way to build a brand is on the shoulders of giants.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Adobe Experience Cloud Blog

APRIL 5, 2010

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. They are a pain to use because of the size of the keys- but at a conference or on the road these are often my best option. Having these apps on an iPad may work out great! . This will be useful on an iPad too.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

chiefmartech

APRIL 4, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. This article is a guest post by Steve Nakata of The Pedowitz Group.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

MAY 10, 2010

Answers to these questions vary, but panelists at the MIT Sloan Sales Conference shared helpful insights. Rule of Three (Plus) Polly Sumner , Chief Adoption Officer at salesforce.com , advised against competitions between any two sales reps. Either position offers hope and incentivizes hard work. Photo Credit: lucianvenutian.

Rules 28

Rules Work Management Salesforce.com Lead Scoring 28

Adobe Experience Cloud Blog

SEPTEMBER 21, 2012

Friday’s keynote with Tony Robbins has been highly anticipated, and conference goers have looked forward to his motivational insights all week. He tells the audience that the shortest program he does is about 50 hours, but that he has worked hard on summing up some key takeaways from his speeches in the 4 hour slot that he has for Dreamforce.

Fulfillment 48

Fulfillment Trigger Marketing Conference Marketo 48

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. Here are my observations. The big news was for geeks.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How do you see the parallels with technology adoption? Enterprise 1.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116