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A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

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New developments in B2B marketing list acquisition

Biznology

Internal databases populated from billing systems, lead management systems, and website registration systems. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. Conferences and trade shows, like Dreamforce.

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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I’m sure you remember the old days. Here’s to continued growth!

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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I’m sure you remember the old days. Here’s to continued growth!

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Tweets comms news, conference deals and more. 20+ years in B2B direct marketing, demand gen, and lead management. Cambridge, MA – [link].

Twitter 100
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Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

Adobe Experience Cloud Blog

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

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5 Strategies that Fuel the Sales and Marketing Machine

Adobe Experience Cloud Blog

Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company.