KoMarketing Associates

JUNE 29, 2016

Why it’s great: Search Engine Land’s LinkedIn Group is a go-to destination for discussions on all facets of search engine marketing but specifically aspects of search technology, campaign execution, and news related to conferences and events run by Third Door Media (the organization that runs Search Engine Land). Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. Salesforce.com (26).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Online - not like, watched it after the fact 10,000 people at the same time, watching a B-to-B marketing webinar.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28