Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

APRIL 26, 2010

10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference by Modern B2B Marketing. Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. .&#.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. We have over 300,000 connections on our networks and that inspires a lot of great ideas. What are they publishing?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

ClearVoice

FEBRUARY 19, 2021

If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse. Third, are you more of a believer in open or closed social networks? There’s no text component, including DMs. Fourth, do you have lots of time in the day to participate in audio chats?

SME 80

SME Social Media Cross-Selling Work Management 80

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Social networks. News feeds.

Public Relations 48

Public Relations Tips B2B RSS 48

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). That requires a consistency of attention that differs from most traditional agency staffing patterns. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. 34% said ebooks.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Paul Gillin

JANUARY 16, 2012

The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. The initiatives are the second stage in an evolution of the social business theme that began with the introduction of the the IBM Connections platform last year. Sandy Carter, IBM.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Contact information: Paul Gillin. He was inducted into the CRM Hall of Fame in 2007. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

   I really wanted to go, but the conference sponsors did not a budget for invited guests.   So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend!  I believe in the power of online social networks to help you get things done.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

JANUARY 17, 2011

Mike and I were chewing on how to develop authentic, legitimate, timely, and attractive promotional and PR campaigns compelling enough to be picked up by hundreds and hundreds of bloggers, re-tweeted and Facebook'ed by thousands of social networkers, and noted and posted, recommended, dugg, liked, and upped by thousands of social bookmarkers.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. A coven of PR practitioners. And to do everything we can so this never happens again.&#

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

AUGUST 2, 2010

link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Ambal's Amusings

OCTOBER 12, 2009

We have invited Joe Pulizzi and Jonathan Kranz the authors of The Content Marketing Playbook to get an insider look into the making of this great and informative eBook. Jonathan Kranz: My role in the Playbook begins with a cool social networking story. Bridging the Gap between Seller and Buyers through Social Media Marketing.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Then this is the blog post for you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. Social marketing is evolving. I have seen this part kill a.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

FEBRUARY 10, 2010

Find where your clients/contacts are in the social media realm. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Webbiquity

MARCH 31, 2014

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface. .”

PR 100

PR Paid Content Public Relations Press 100

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 134

Social Media Media Curation Webinar Metrics 134

BenchmarkONE

AUGUST 3, 2022

Promotion of a blog or group on social networks. Ads in Google and on social media. Digital PR. Digital PR differs from traditional PR only in the area of influence. Digital PR differs from traditional PR only in the area of influence. The application of digital PR is similar to the usual one.

Marketing & Strategy 86

Marketing & Strategy Marketing Strategy Viral Marketing Business 86

Webbiquity

APRIL 12, 2022

Regulatory guidelines: Businesses in regulated industries such as financial services and healthcare, and any publicly traded company, have restrictions regarding what type of information they can publicly share, and when. These four fundamental principles will help you determine what you can post on social media.

Social Media 282

Social Media Marketing Management Media Guidelines 282

Buzz Marketing for Technology

JULY 21, 2008

just got back from a two-day conference in Ottawa on Knowledge Management, sponsored by the Conference Board of Canada. I tend to think about KM in the context of large corporate and entrepreneurial environments, which Im most familiar with, and how their information needs dovetail with those of individual citizens and consumers.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Sprout Social

APRIL 15, 2024

This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. These breaches usually have malicious intent, where the hacker(s) gain access to sensitive customer information like credit card details and addresses.

Work Management 88

Work Management Marketing Management Planning Contingency Planning 88

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

MARCH 30, 2007

Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. These lists include all of the demographic data typically needed, and have extended contact information.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120