Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Bottom-of-funnel content conversion rates (i.e., Take a beat and go deeper into your numbers.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? How to Find a Perfect B2B Sales Lead? Resort to various automation tools mentioned below to streamline this process. Update Your Existing B2B Sales Leads Database. Boost Website Traffic With Google AdWords.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Increase sales and customer retention.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). Both departments work together with a singular focus – to meet the needs of high-value accounts.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Directive Agency

NOVEMBER 15, 2018

Is There a Kink in My Funnel? Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

Marketri

FEBRUARY 22, 2024

It caught on as Inbound Marketing fed a growing trend towards self-service sales. I still have my now tattered t-shirt from my first INBOUND conference with the mantra, “Make Love, Not Spam.” As you can see, Perplexity indicates that organic search traffic will experience a decline between 18% and 64%.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. I have a theory.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Marketing Insider Group

NOVEMBER 16, 2021

Living in ITSMA’s “hometown” city of Boston it was a stone’s throw to Cambridge, MA to attend my first fall Marketing Vision event, a short ride on the MBTA “Red Line” (after I fought the “wicked” Boston traffic to get there). Sales Enablement is a Key Core Competency. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? 1) Sets Up and Manages Profiles.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? 1) Sets Up and Manages Profiles.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Strategic-IC

JUNE 11, 2019

What priorities are emerging in B2B sales and marketing in 2019? We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. Using video for B2B marketing is not a new concept, especially given that by next year, 80% of internet traffic will be video traffic.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. This ultimately leads to optimized sales conversions. Time and human resource management lie at the core of all B2B lead generation endeavors. Proper Evaluation and Allocation of Resources.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Directive Agency

NOVEMBER 15, 2018

Is There a Kink in My Funnel? Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile.

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

Navigate the Channel

JANUARY 5, 2024

This involves reading industry news, blogs and reports, using new tools and platforms, attending webinars and conferences and following thought leaders (or being one!) This includes monitoring website traffic, social media engagement, email open rates, conversion rates and other relevant KPIs. on social media.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Hubspot

DECEMBER 14, 2017

Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential. 9 Tactics for Your Local Facebook Marketing Strategy. Here are two review tactics we use: Share screenshots of positive reviews from other social sites. Encourage Foot Traffic.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Metadata

JANUARY 31, 2024

Here are a few pre- and post-event tactics you can steal to do just that, including some pretty nitty ones that take advantage of the latest in artificial intelligence. Stick to one story Imagine attending two conferences from the same company…that revolve around two completely different stories. See the problem?

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. Moreover, Refine Labs has also been able to drive traffic to their podcast via LinkedIn.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Only B2B

FEBRUARY 28, 2018

It is only when you map out a good demand-lead generation strategy along your sales funnel that you can capture high-quality leads effectively. It could be a conference you are going to or a conference you are organizing. It is one of the most powerful tactics to engage target audience and gaining visibility.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

nDash

DECEMBER 23, 2021

Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Lead Generation World Conference. Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Optinmonster

FEBRUARY 5, 2020

Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. You’ve likely heard the term “ marketing automation ” at conferences, meetups, or reading through blogs. Here’s a list of the best Customer Relationship Management (CRM) software to keep things organized.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Hubspot

MARCH 23, 2018

Sales Call Tips. Start Sales Calls with a Bang. Just like sports, the use of science to develop elite performers also applies in sales. On the other hand, the use of science in sales focuses on two areas: the seller and the buyer. 15 Expert Phone Sales Tips. 15 Expert Phone Sales Tips. Use Awesome Labels.

Tips 101

Tips Ideal Customer Profiles Case Studies Storytelling 101

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Hubspot: The Event Invitation 7.3 Promo videos drive traffic. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. What is a Promo Video? Event Invitations.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. Building an email database can be a long, arduous process, especially if your business sells a niche product. According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

SpotMe Blog

JULY 21, 2023

With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. Event registration software helps event organizers manage attendees for conferences, congresses, satellite symposia, investigator meetings, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

MARCH 12, 2018

Where Sales Prospecting Went Bad. I'm not sure where sales prospecting went bad. My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. This sad state of affairs is fully the fault of sales leaders -- including myself.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Envy

MARCH 25, 2019

In my experience, while the tools and tactics may have changed with the tides, the fundamentals have stayed the same. The crux of the problem is that new marketers are all too often taught only the marketing tools and tactics and are skipping over the classical marketing fundamentals. The sales-marketing divide. This is why.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Hubspot

JUNE 4, 2019

But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. This page might share an announcement with the user, such as “ We’ve just unveiled new dates for our 2019 marketing conference! ” Image source: HubSpot. Long-form Sales Landing Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. He was also a board member at such firms as Rental.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. HubSpot: The Event Invitation 6.3 Promo videos drive traffic. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. What is a Promo Video?

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59