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11 realizations from testing Search Generative Experience

Kevin Indig

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. How Google might make SGE cost-efficient The first realization is that Google doesn’t show AI results by default , at least in the SGE beta. and save money.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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10 Best B2B Webinar Platforms for 2021

Oktopost

Remember conferences and meetups?! I can only vaguely recall my last conference. In many cases, the basic capabilities of video conferencing software like Zoom or Google meet will serve your needs. One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages.

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Facebook Will Require Issue-Based Ads to Be Labeled

Hubspot

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. election ads.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Google Ads. The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. Must-read articles: Charting a course towards a more privacy-first web. Audio ads on YouTube expand reach and grow brand awareness. The Moz Blog.

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B2B Video Content Marketing on Youtube

Online Marketing Institute

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

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How to Get Broadcast Quality Virtual Event Production

SpotMe Blog

You’ve likely sat in on a Zoom meeting or video conference only to feel frustrated and unfocused because you were struggling to see or hear the presenter. High-quality streaming services like Vimeo, Dacast, and Wowza feature top-of-the-line security and privacy features to prevent virtual event risks. Tighter Security and Safety.