The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Only B2B

FEBRUARY 23, 2022

Engagements on social media, email, conferences, and so on should come before a phone call. Google Inc and Amazon.Com Inc, for example, are two of the most important participants in the SaaS industry. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. My expertise, however, is online community outreach and engagement.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Robin Lord, Consultant, Distilled. Dr. Peter J.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Robin Lord, Consultant, Distilled. Dr. Peter J.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. In fact, Twitter did something similar back in 2007 at the SXSW conference. During the event, the conference hallway saw screens displaying Tweets. Source: Robbie Richards.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Unbounce

MAY 12, 2020

Google Ads are to online marketing what the “ pizza move ” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). Since Google is basically synonymous with the Internet, Google Ads are worth getting friendly with. ” Terms to Know.

Cost Per Click 145

Cost Per Click Ads Google Lead Scoring 145

Atomic Reach

JANUARY 3, 2019

Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Now imagine if you were given less than 24 hours to put on a user conference. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Example: Navigation Summary report from Google Analytics. (To You can also login using your Twitter account: TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Biznology

APRIL 10, 2020

In cases of conferences and other larger group gatherings, check for any additional details you may need to do in order to get a replacement entrance card and similarly. Platforms such as Google Hangouts and Zoom have never been so popular on a global scale. YouTube is no doubt at its all-time high when it comes to popularity.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Onalytica B2B

JANUARY 18, 2017

Programmatic Ads: PPC manager? With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree. MarTech Conference.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Hubspot

DECEMBER 9, 2010

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Online Marketing Institute

MARCH 21, 2011

Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. After you create your list, go to the Google Keyword Tool to find anything you might have missed or other search phrases you probably didn’t even think of.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Ranking 40

The Marketing Blender

FEBRUARY 20, 2024

Platforms like LinkedIn, Google, and YouTube offer excellent opportunities for targeted advertising in B2B Marketing. What about Google Ads? Each expo, conference, or trade show you choose to attend should provide an opportunity for a presentation, workshop, or educational track.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

QuanticMind

SEPTEMBER 13, 2017

And what PPC advertising strategies will they use tomorrow? Visit QuanticMind at Booth #319 to discuss the latest PPC advertising strategies you can start using today. The SMX conferences are among the top events in the search engine marketing space to cover PPC advertising strategies, industry trends and tactical best practices.

Paid Search Agency 40

Paid Search Agency PPC Advertisements Advertising 40

Valasys

SEPTEMBER 4, 2019

The KPIs to track the Social Media ROI are as under: Lifetime Value Average Sale & the Pay per Click (PPC). The platform now, however, has been purchased by Google & cannot track Facebook data. Social Mention: This platform enables social updates like “Google Alerts” from social media platforms, Twitter in particular.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

QuanticMind

MARCH 23, 2017

Day 3 of #SMX West brings with it new tactics for audience targeting, insights on PPC for brands and important reminders on testing best practices. Other tactics, such as YouTube remarketing, are also highly underused. YouTube has more than 1 billion active users. The average time per session for YouTube users is 40 minutes.

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

SpotMe Blog

JUNE 29, 2023

Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. When sponsoring or attending conferences, symposiums, and other live engagements, companies must follow rules around giveaways, presentations, booth activities, and speaker programs. Sponsor talks or exhibits.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Put it on YouTube of course. You don’t need a film crew.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

MAY 1, 2017

Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. Google isn't "exactly" a new or a fascinating tool that you didn't already know about. Check it out.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Buzz Marketing for Technology

SEPTEMBER 30, 2008

conference. conferences. Tags: Copywriting, CSS, Marketing, PPC, Search & Marketing, SEO Posted in Search & Marketing […]. . […] Make Your LinkedIn Profile Work for You Like this post? Subscribe to the RSS feed and get lots more! Leave a comment or trackback from your own site. 1 978-885-1551. advertising.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Moz

MAY 21, 2020

MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Two days chock full of conference goodness. We've lowered the price to attend this year's conference for a couple of reasons.

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

SnapApp

NOVEMBER 2, 2017

Google PPC – Rather than banking on people finding your content, use PPC ads to promote it. . Google PPC works so well because you can target intent. . Unless you have a massive PPC budget, make sure you focus ad spend on keywords with commercial intent. . . For example: .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

BenchmarkONE

DECEMBER 8, 2022

Share and discuss your business with videos of your employees at work, in team-building activities, or at conferences. If you’re hoping to land local B2B clients, create a Google Business profile and start optimizing your website for local search terms. Use local language in your Facebook ads (“Hey, Chicagoland business owners!”)

Small Business Marketing 73

Small Business Marketing Ideal Customer Profiles Business Marketing Automation Services 73

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond.

PPC 96

PPC Paid Content Marketing AI Trends 96

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The metrics available on Facebook are in many ways better than you can get from Google Analytics. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Moz

AUGUST 12, 2020

In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue. Ruth Burr Reedy.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Online Marketing Institute

MAY 18, 2010

I've seen something similar used to categorize (and test) PPC target phrases. I think this classification method (AIDEA) is a viable way to categorize assets and thus identify gaps or weaknesses. Tahire also has an excellent point about how off-line marketing initiatives can take precedent.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Take, for example, these direct mailers that Hero Conf sent out to promote their PPC marketing conference.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145