Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Event Budget Management.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Marketing Insider Group

JANUARY 8, 2019

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of us, […].

Conference 279

Conference Best Practices Marketing Event Marketing 279

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023.

Personalization 218

Personalization Planning Conference Statistics 218

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Dig deeper: 4 keys to digital events planning 2. Dig deeper: How to unlock more value from your event content 3. Click here to take the survey Get MarTech!

Conference 124

Conference Tips Work Management Marketing Management 124

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? All’s not lost!

Planning 292

Planning Conference Transparency Paid Search Agency 292

Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. Absolutely!

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing 238

Event Marketing Planning Tips Trade Show 238

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 117

Optimization Ideal Customer Profiles Customer Surveys Communities 117

Marketing Insider Group

JANUARY 2, 2018

The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […].

Conference 279

Conference Planning Best Practices Network Marketing 279

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Let’s dive in! Like this template?

Conference 52

Conference Planning Outgrow Work Management 52

Marketing Insider Group

MARCH 13, 2019

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group.

Creativity 268

Creativity Conference Event Marketing Marketing 268

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

CMSWire

MARCH 20, 2024

In an era where contact centers are redefining customer experience, staying updated through industry events is essential for innovation and growth. Continue reading.

Contacts 93

Contacts Conference Service 93

Salesforce Marketing Cloud

JUNE 13, 2023

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Biznology

MAY 25, 2021

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. It’s been a long haul. Produced by Uberflip.

Conference 104

Conference B2B Marketing Planning Peer-to-peer 104

Zoominfo

JANUARY 11, 2021

The event, which would have drawn more than 100,000 attendees, became one of the first major shows to pull out during the early days of the pandemic. The huge Consumer Electronics Show (CES), opted to keep its January 2021 date and instead go with a massive virtual conference. Winter conference season won’t rebound in 2021.

Conference 162

Conference Activities Zoominfo Opt-out 162

Marketing Insider Group

JANUARY 29, 2020

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. A great speaker can transform your event from something mediocre into a memorable experience for years to come.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. So how do you make a more sustainable event?

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology. Want to jump straight to the list of the best medical conference apps? Why Do You Need A Medical Conference App?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. After the event, what happened to all that content? And we were getting paid for it.

Lead Scoring 130

Lead Scoring Lead Ranking Top of Funnel Budget Programs 130

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. The post Interested in speaking at The MarTech Conference in March? This time we’ll be focusing on the identity challenge. Get MarTech! In your inbox.

Conference 134

Conference Digital Asset Management Case Study Case Studies 134

Zoominfo

JANUARY 11, 2021

The event, which would have drawn more than 100,000 attendees, became one of the first major shows to pull out during the early days of the pandemic. The huge Consumer Electronics Show (CES) opted to keep its January 2021 date and instead go with a massive virtual conference. Source: ZoomInfo.

Conference 130

Conference Activities Zoominfo Opt-out 130

Influitive

JULY 8, 2021

In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.

Conference 130

Conference Software Personalization Marketing Qualified Leads 130

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. A strong event, made even stronger after Sirius’s purchase by Forrester. At last, the event we’ve been waiting for. THE Asian event for B2B marketers. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Webbiquity

MAY 26, 2020

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. are the top three swag items event attendees are most interested in receiving from vendors. Most Popular Swag.

Conference 181

Conference Case Studies Practices Trends 181

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 119

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 119

Marketing Insider Group

JANUARY 3, 2017

If you are looking for the The Best Marketing Conferences of 2017, you’ve come to the right place. 2016 was jam-packed with great marketing events. Now, as we look ahead to 2017, many of us are starting to think about which events we want to attend to connect with our fellow marketers, and to learn the […].

Conference 0

Conference Best Practices Marketing & Strategy Marketing 0

Marketing Insider Group

APRIL 24, 2019

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old.

Event Marketing 242

Event Marketing Conference Marketing Content Marketing 242

Walker Sands

OCTOBER 23, 2023

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. Black Hat was closely followed by DEF CON , one of the oldest and largest continuously running hacker conventions, with over 30,000 attendees.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. They, in turn, will draw their own followers to your event. You needed a theme yesterday.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

The Daily Egg

JUNE 24, 2021

Virtual conference platforms can help your business to host events that are powerful marketing and profit-building tools, but the platform has to be right for your needs to be effective. We carefully reviewed the best virtual conference platforms against four main criteria.

Conference 99

Conference Best Practices Tools Effectiveness 99